2. Clean Energy Initiatives Involve A Chain of Events With Multiple
Player and Funding Requirements
Fuel
Aftersales R&D and
Service Design
Consumer
Finance
Distributor
Finance Sales Manufacturing
Marketing
3. Frontier Markets is a Service Focused Last Mile Distribution
Company for Clean Energy Products
Market Sales to Customer Data Customer
Research Customer Service Analytics Feedback
Bottoms Up Ongoing sales Ongoing Sales Back End Happy and
Demand Studies Through Dealers, Servicing Systems Collect Satisfied
Agents, Shop Customer Data Customers
Keepers
Product Testing Educational Constant Analytics Drive Feedback to
and Product Marketing Customer Disciplined Manufacturers
Pipeline Interaction Business to Improve
Decisions Design
4. FM Investment History
Year 2009 2010 2011 2012 2013 2014
Investment Concept Start-Up Seed Round Bridge Series A Scale
Stage Stage and Capital Financing
Pilots
Investment Self Funded Equity Equity Equity Equity Debt
Type Grants Grants Grants Grants
Type of Founder Convertible Equity Convertible Preferred N/A
Ownership Shares Equity Preferred Equity Shares
Shares
Types of Founders Angels Incubation Social Investors Social Banks
Investors Foundation Early-Stage VC Foundations Investors
Investors
5. Business in Progress
Build Reach Sell Develop
500000
3 6000
400000
300000
200000
100000
Service 0
Clean Energy
Center Products
Household MIS
People System
Partner Map Expand Create
5 New Districts
7 30
Branded Micro-
Energy Franchisees
Companies Scale Plans
6. Capital Risks and Mitigation Strategies
Type of Capital Source Stage Risk Level Mitigation Strategy
Grants Foundations Early Stage High Risk Clearly Designed
Government Pilots Concepts, Clearly
Competitions Research Defined
Assumptions,
Partners, Capturing
Information
Convertible Notes Angels Early Stage High Risk Tangible Financials,
Early Stage – Proof of Concept Milestones, Market
Incubation Investors Validation
Convertible Debt Social Investors Mid stage Medium Risk Revenue
(CCD) Revenue Generation, Refined
Generation Products,
Equity Investors Growth Stage Medium Risk Growth Plans,
Replication Milestones,
Operational Break
Even
Line of Credit Banks Scale Medium Risk Volume Projections,
Manufacturers LOC Terms
Debt Banks Scale Low Risk Scale Planes,
Replication,
Government Roles
7. The Right Capital Combination Can Lead to the following Results
Build Reach Sell Develop
1200000
150 1000000 3,000,000
Service 800000 Clean Energy
Center 600000 Products
400000
200000 People Robust
0
Customer
MIS System
Partnered Mapped Expand Create
Asia
35 45,000
Branded Micro-Franchisees
Energy
Companies Global
Plans
