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Impact throughInnovationIn Memory FundraisingKatie Simmons – Senior fundraising managerGOSHCCGemma Randall – Head of chari...
How are we going to tackle this topic today?                      Challenges         How it can     Situation             ...
How the public responded in 1997
In contrast to 2012....
What is the value of this giving?When someone makes a donation directly to your charity, doyou ask whether that gift is be...
350% growth since 2007                         2007                         2008                         2009             ...
Why have we seen such growth?  “Inthe hospital we just set up“The best thing for                                  a page a...
3 key areas your supporters want              • Ease of use        1              • Enabling the network        2       ef...
In memory motivated events 2012                       14% walks                       11% running & marathon              ...
What is the value of knowing that motivation?
The emerging value of In Memory fundraising 360% growth since 2007
Situation     Challenges   How it can     and trends        and           be                     conflicts    resolved•Uni...
Some light reading....Source: NHS Altas of risk http://www.nhs.uk//Tools/Pages/NHSAtlasofrisk.aspx
“We don’t do In Memory as we’re not a health/medical charity”
Who traditionally looks after In Memory?
Will recognising ‘in memory’ raise more money?
Sharing and giving actions help to reach new supporters
If you don’t speak to them...
...how will you know what they might say.         “Great Ormond Street is so         important to us, we want to know     ...
The ‘kid glove’ challenge – what do your supporters want?Do you have a tailored supporter care programme in placespecifica...
Some key challenges being faced...1. Only for medical or health charities?2. Who is responsible and who ‘owns’ the income3...
How JustGiving have approached it                               InRegular            Compa             Lifestyl          E...
How JustGiving have approached itRegular            Compa       In     Lifestyl          Events                           ...
How did Great Ormond Street address this?
What does this look like?                Bespoke BFF stewardship programme                                 Family hold a d...
The future?                             Open                          conversation                               s        ...
In summary                         Challenges          How it can      Situation                            and           ...
Katie Simmons + Gemma Randall, In Memory Fundraising,  Impact through innovation
Katie Simmons + Gemma Randall, In Memory Fundraising,  Impact through innovation
Katie Simmons + Gemma Randall, In Memory Fundraising,  Impact through innovation
Katie Simmons + Gemma Randall, In Memory Fundraising,  Impact through innovation
Katie Simmons + Gemma Randall, In Memory Fundraising,  Impact through innovation
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Katie Simmons + Gemma Randall, In Memory Fundraising, Impact through innovation

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Katie Simmons + Gemma Randall, In Memory Fundraising, Impact through innovation

  1. 1. Impact throughInnovationIn Memory FundraisingKatie Simmons – Senior fundraising managerGOSHCCGemma Randall – Head of charity partnershipsJustGivingJanuary 2013
  2. 2. How are we going to tackle this topic today? Challenges How it can Situation and be and trends conflicts resolved
  3. 3. How the public responded in 1997
  4. 4. In contrast to 2012....
  5. 5. What is the value of this giving?When someone makes a donation directly to your charity, doyou ask whether that gift is being made in memory ofsomeone?
  6. 6. 350% growth since 2007 2007 2008 2009 2010 2011 2012
  7. 7. Why have we seen such growth? “Inthe hospital we just set up“The best thing for a page and thatwas it. I really don’t rememberme wasit. We were doing the link withkind of on autopilot but because so many people Facebook. asked us what they could do That was the easiest this was the only thing” thing we could think of”“The best thing for me was the link with Facebook.That was the easiest thing”
  8. 8. 3 key areas your supporters want • Ease of use 1 • Enabling the network 2 effect (facebook/twitter) • No silo-ed approach 3
  9. 9. In memory motivated events 2012 14% walks 11% running & marathon 13% skydives
  10. 10. What is the value of knowing that motivation?
  11. 11. The emerging value of In Memory fundraising 360% growth since 2007
  12. 12. Situation Challenges How it can and trends and be conflicts resolved•Unique growtharea (350%growth)•Demonstrablevalue to event+inmem pages(53%)•Clear needsfrom supporters
  13. 13. Some light reading....Source: NHS Altas of risk http://www.nhs.uk//Tools/Pages/NHSAtlasofrisk.aspx
  14. 14. “We don’t do In Memory as we’re not a health/medical charity”
  15. 15. Who traditionally looks after In Memory?
  16. 16. Will recognising ‘in memory’ raise more money?
  17. 17. Sharing and giving actions help to reach new supporters
  18. 18. If you don’t speak to them...
  19. 19. ...how will you know what they might say. “Great Ormond Street is so important to us, we want to know how we can continue to support the hospital and how the money we raise is helping”
  20. 20. The ‘kid glove’ challenge – what do your supporters want?Do you have a tailored supporter care programme in placespecifically for people who are fundraising in memory ofsomeone? Yes Not sure 28% 16% No - we No - we dotreat them not contact the same In Memoryas all other fundraisers event… 9%
  21. 21. Some key challenges being faced...1. Only for medical or health charities?2. Who is responsible and who ‘owns’ the income3. Are you going to make more money?4. The ‘kid glove challenge’
  22. 22. How JustGiving have approached it InRegular Compa Lifestyl Events Memor DIY giving ny e y
  23. 23. How JustGiving have approached itRegular Compa In Lifestyl Events DIY giving ny Memory e In Memory
  24. 24. How did Great Ormond Street address this?
  25. 25. What does this look like? Bespoke BFF stewardship programme Family hold a dinner Dad and friends run a Friend gives a or party marathon (Challenges) significant one-off donation (Major Gifts) Grandparent has setFriend of family supports up regular givingthrough their company(Corporate)
  26. 26. The future? Open conversation s Maximised Responding LTV to feedback Seamless donor journey
  27. 27. In summary Challenges How it can Situation and be and trends conflicts resolved•Unique growth •Only for medical •Use existingarea (350% and health technology to enablegrowth) charities? you to focus the important challenges•Demonstrable •Who isvalue to event+in responsible? •Speak to yourmem pages •Are you going to supporters to enable(53%) make more effective comms money?•Clear needs •Measure and raisefrom supporters •The ‘kid glove’ more challenge

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