In this preso we lift the lid on gaming for good and demystify liverstream fundraising.

2. Head of Emerging Markets &
Gaming for Social Good
JustGiving
Natasha Stone
@natashakstone

3. Agenda
1. What is livestream fundraising?
2. Why should I care about gaming for good?
3. Current market
4. Who are the gamers
5. Who are the early adopters
6. How can I get involved

4. 2.3 billion
(gamers worldwide)
666million+
Worldwide gaming video content viewers (2017)

5. Livestream fundraising?
to ask for donations while transmitting live video ​
of a person or event over the Internet.​

6. What is gaming for
good?
Gaming is an individual or a team playing
video games, livestreaming is where you
broadcast that activity live to an online
audience via a streaming platform such as
‘Twitch’.
Broadcasters (the people livestreaming)
can receive donations in exchange for their
livestreaming on Twitch, so to ask for
charitable donations in exchange for a
stream is quite a natural progression!
Twitch
receives more
unique views
each month
than Netflix

7. 75,000,000
(and counting!)
The total amount raised through Twitch for good causes since 2012
2.2million broadcasters to Twitch each month
100+million unique users to Twitch each month
The global games market is set to reach over $137bn in 2018

8. Baking &
Cooking
Arts &
Crafts
Video
Games
Alternative livestreams

9. Example stream

10. Average female
video game player: 37
<18 years old: 11%
18-35 years old: 10%
36-49 years old: 8%
50+ years old: 13%
Average male
video game player: 33
<18 years old: 18%
18-35 years old: 17%
36-49 years old: 11%
50+ years old: 13%
The average gamer is 37 years
old
Who are the gamers?

11. £1,169,062
(and counting!)
The total amount raised through JustGiving for gaming related pages
12K+ pages created
£280 average page value

12. Who are
the gamers?
Men have created more pages than women
Most pages were created by individuals
aged between 18-25
Age 31-35 raised more than any other age
bracket and had the highest average page
value (almost 6 times higher than the 18-
25’s)
61-65 was the second highest average page
value for Gaming pages
61-65 holds
the second
highest
average page
value

13. £163K raised for
MNDA &
Macmillan by top
gamer’s
Syndicate &
Castro1021

14. Early
Adopters?
Who are the trend setters paving
the way in Gaming for Good?

15. Developing
Trends
Who are the charities challenging
perceptions at the core of gaming?

16. What’s the
product?

17. JustGiving
Gaming
• Overlays that connect your
JustGiving page to streaming sites
• JustGiving Gaming Hub
• Advice on strategy + comms

18. Overlay Examples

19. Overlay Examples

20. Gaming hub example
BTGamer
Bespoke gaming hub
• Gaming badges
• Bespoke fundraising pages
• Twitch integrations
• Leaderboards

21. How do I get
started?

22. Get started
• Always on campaign
• Choose a date
• Reach out to audience
• Target influencers/corporates
• Support through comms

23. Reach new audiences
and challenge
stereotypes
You don’t have to be a gaming charity or
have huge influencers on board to make
gaming work for you.
We’re going to look through some of my
top gaming activation tips to ensure we
maximise your gaming offering.
But our
audience are
older and
prefer direct
mail…

24. Engage
corporate
partners
• Pay-to-Play in house games day
• Pay-to-Play tournament
• Gaming theme bake sale
• Gaming theme fancy dress

25. Engage
Influencers
• Marathon gaming streams
• Merchandise give away's
• Team battles
• Challenges

26. Community
gaming
• Charity gaming days to bring
community together
• Charity gaming tournaments for
individuals to compete in

27. Key take
away's
Huge market big growth opportunity
Google search your brand + gaming to find
key audience
Add an always-on gaming campaign to
your portfolio of events
Engaging corporates is a great way to start
You don’t have to be a gaming expert
Ready,
Player One?

28. Get in touch
Natasha.stone@justgiving.com
Natasha Stone
Head of Emerging Markets & Gaming for Social Good