Apparel pitch for Championship Martial Arts — I wanted to thoughtfully think about creating a REAL opportunity for Championship Martial Arts. One that not only establishes CMA as a preeminent brand but a lifestyle for its students. Apparel and creative like this gets noticed creates conversation and give students a way to speak about the brand.

2. BIG BLOCK STUDIOS, INC.
CHAMPIONSHIP MARTIAL ARTS LIFESTYLE APPAREL PROJECT
˙© 2016 . All Rights Reserved, Big Block Studios, Inc. . 407-929-8918

3. DEVELOPMENT
VENDORS
SOCIAL
CHANNELS &
INFLUENCERS
CONTENT & EVENT
CREATION
ONLINE MEDIA &
INBOUND
CAMPAIGN DATA &
OPTIMIZATION
PROGRESSIVE
DEPLOYMENT
INNOVATION
CREATION
DEPLOY
Big Block Studios (BBS) is a virtual consortium of marketing, interactive, social media, advertorial, video, and marketing professionals
founded in 2000. We create compelling content through the use of storytelling and preeminent design services. We assign a unique,
hand-picked group of creative professionals to each project. That team conceptualizes, creates, and integrates all project elements, and
then maintains them going forward.
Who is Big Block Studios?
BIG BLOCK
STUDIOS
YOU ONE CONTACT = ZERO CONFUSION

4. I’ve created countless logos, uniforms, apparel and clothing for past clients.
From time to time I get clients such as Harley-Davidson Motorcycle company that have asked I create a “Lifestyle.”
I took the same approach. Martial arts isn’t a t-shirt, it’s not a brand, it’s a mindset, a maturation and it’s something that you live and
breath much like the Bushido code or practice of a religion. Knowing this I decided a few things:
• I would use a process called “die-sub cut and sew” (this will be explained in further detail momentarily
• I would draw from designs, and symbols of many marital arts, Japanese, Korean and Chinese but not apply a bias
• I would draw from the core values and sayings of CMA such as “Building Champions for Life”
• I would draw from inspirations animals, colors, fonts and quotes that resonated the CMA brand for me
• I would follow the current logo as a base, but not use it exclusively
• I would design with the intent that the apparel would be something that I would want to buy (either for myself or my family), wear as
an external public representation and emulate the brand in a positive and confident manner
My Approach.

5. There’s a bigger difference between creating a lifestyle brand and creating apparel designs. Therefore in MOST of
the following designs I took the into consideration different demographics; male/female/unisex applications as well
reasons for wearing the apparel. I broke them down into these categories:
• CMA Brand representation: Adult: Male / Female (in some cases unisex)
• CMA Brand representation: Tween/Teen: Male / Female (in some cases unisex)
• CMA Team Intensity: Unisex
• CMA Team Intensity: Parent/Supporter (not shown)
• CMA Kids: Lil’ Dragons: Male / Female
• CMA Sensei: Ones-offs per instructor
• Last, point of note would be to create designs that can be flexible enough to be utilitarian in shirt type: t-shirt,
tank and long-sleeve hoodie
Design Considerations.

6. Lastly, all the designs outlined within this presentation are designed for a dye sublimation cut n’ sew style. This process creates the
effect of the design being all encompassing on the apparel. There are a number of reasons that I selected this process:
• This apparel is for wearing outside of the school — it should make a statement
• Each piece made by hand therefore if you want someone’s name on the back, or something specific it’s the same unit cost
• The designs and fabric look and feel of high quality and therefore can withstand a higher price-point
• The apparel should be a unique as the training and values of CMA
Dye Sublimation “Cut n’ Sew” Apparel Process
Edited video taken from https://www.youtube.com/watch?v=CxkjKB1gfvQ

7. Previous Apparel Samples

8. CMA Lifestyle Apparel

9. Design v1 - Front
Iconography & Symbology
• Repeated dragon background patterns
• Ink “Infinity” calligraphy
• Kanji symbol for strength
CMA Banding
• Logo runner in oriental pattern

10. Design v1 - Back
Iconography & Symbology
• 7 Points represent “Star Block Set”
• Triangle represents: Power; Focus; Control
CMA Banding
• Logo runner in oriental pattern

11. Wrap Around Sample v1

12. Design v2 - Front
Iconography & Symbology
• Scaling blocks represent belt level to black
• The tiger, representing strength and agility
• Introduction of star circle patter in background
CMA Banding
• Alternate “circle bound” execution of primary brand

13. Design v2 - Back
Iconography & Symbology
• Compartmentalization of the tiger within the star
wheel
• A martial arts tiger metaphor
CMA Banding
• Alternate “circle bound” execution of primary brand
• Brand placed on sleeve

14. Wrap Around Sample v2

15. Design v3 - Front
Iconography & Symbology
• Block print with creed integration
• Ink “Infinity” calligraphy
• Kanji symbol for strength
CMA Banding
• Extended logo with parallel line work

16. Design v3 - Back
Iconography & Symbology
• Developmental linear build to primary symbol
• Triple wheel: red, white & blue American hybrid
CMA Banding
• Type treatment
• Circa

17. Design v4 - Front
Iconography & Symbology
• Light colorization used “daylight thematic”
• Bamboo silhouettes
• Rising sun rays used for alternate background
CMA Banding
• Alternate “circle bound” execution of primary brand

18. Design v4 - Back
Iconography & Symbology
• Circle frame for additional design
• Introduction of martial artist figure
CMA Banding
• Alternate “circle bound” execution of primary brand
• Oversized execution used for textural background
layering

19. Design v5 - Front
Iconography & Symbology
• Asian lotus design pattern
CMA Banding
• Reversed bar logo, stroked in blue

20. Design v5 - Back
Iconography & Symbology
• Asian lotus design pattern
CMA Banding
• Reversed bar logo, stroked in blue

21. Design v6 - Front
Iconography & Symbology
• Establish liner pattern to background
• Create metaphor from phoenix
• Use “Building Champions in Life” and support
corollary to phoenix
CMA Banding
• Typeset only

22. Design v6 - Back
Iconography & Symbology
• Establish liner pattern to background
• Create metaphor from phoenix
• Use “Building Champions in Life” and support
corollary to phoenix
CMA Banding
• Typeset only

23. Design v7 - Front
Iconography & Symbology
• Ying & Yang
• Double oversized American split background
CMA Banding
• N/A

24. Design v7 - Back
Iconography & Symbology
• Double oversized American split background
CMA Banding
• Large CMA logo

25. Team Intensity

26. Design v8 - Front
Iconography & Symbology
• “Team Intensity” ONLY clothing line
• American flag background pattern
• Power Tiger
CMA Banding
• N/A

27. Design v8 - Back
Iconography & Symbology
• “Team Intensity” ONLY clothing line
• American flag background pattern
• Power Samurai Tiger full
CMA Banding
• Typeset only

28. Design v9 - Front
Iconography & Symbology
• “Team Intensity” ONLY clothing line
• American flag Ying Yang background pattern
CMA Banding
• Typeset
• “CMA” Ribbon

29. Design v9 - Back
Iconography & Symbology
• “Team Intensity” ONLY clothing line
• American flag Ying Yang background pattern
• Old School Eagle
CMA Banding
• Typeset
• “CMA” Ribbon

30. Jerry Dior designed MLB’s red, white and blue iconic
logo in 1986 and since the time every conceivable
sports has had their own version of it. CMA should
own that their own version of it. This also can act as
a brand-within-a-brand on future promotional and
marketing materials.
Design considerations:
• Note male and female silhouette executions
The “Jerry Dior"

31. Design v10 - Front
Iconography & Symbology
• Oversized distressed block print
CMA Banding
• The CMA Jerry Dior logo

32. Design v10 - Back
Iconography & Symbology
• Oversized distressed block print
CMA Banding
• The CMA Jerry Dior logo
• Final creed phrase

33. Design v11 - Front
Iconography & Symbology
• Ying Yang Jerry Dior
• Fighting Dragon
• Rising Sun in logo
CMA Banding
• The CMA Jerry Dior logo

34. Design v11 - Back
Iconography & Symbology
• Ying Yang Jerry Dior
• Fighting Dragon
• Rising Sun in logo
CMA Banding
• The CMA Jerry Dior logo
• Typeset

35. Design v12 - Front
Iconography & Symbology
• “Karate Man” repeat pattern background
• Racing stripes
CMA Banding
• The CMA Jerry Dior logo

36. Design v12 - Back
Iconography & Symbology
• “Karate Man” repeat pattern background
• Racing stripes
CMA Banding
• CMA Jerry Dior logo
• Typeset within ring
• Final creed phrase

37. Design v13 - Front
Iconography & Symbology
• Oriental water and sky pattern background
CMA Banding
• CMA Jerry Dior logo

38. Design v13 - Back
Iconography & Symbology
• Large Jerry Dior logo
• “Karate Man” repeat pattern background
CMA Banding
• CMA Jerry Dior logo female execution
• Typeset within ring
• Final creed phrase

39. Lil’ Dragons

40. Design v14 - Front
Iconography & Symbology
• Colorful dragon scale background pattern
CMA Banding
• Logo with prominent flat circle punch

41. Design v14 - Back
Iconography & Symbology
• Colorful dragon scale background pattern
• Introduction of game-like dragon icon
CMA Banding
• Logo with circle
• Positioned as keystone

42. Design v15 - Front
Iconography & Symbology
• Colorful dragon scale background pattern
CMA Banding
• Logo with prominent flat circle punch

43. Design v15 - Back
Iconography & Symbology
• Colorful dragon scale background pattern
• Introduction of game-like dragon icon
CMA Banding
• Logo with circle
• Positioned as keystone

45. Instructor Apparel

46. Design v16 - Front
Iconography & Symbology
• Sensei in rising son icon
CMA Banding
• Logo tab runner in oriental pattern
• Positioned on sleeve
• Degree bars on sleeve

47. Design v16 - Back
Iconography & Symbology
• Sensei in belt ladder
• Proverb
CMA Banding
• Logo tab runner in oriental pattern
• Positioned on sleeve
• Degree bars on sleeve

48. Design v17 - Front
Iconography & Symbology
• Honeycomb background
• Ranking bar collar
• Wedged half-pipe in red
CMA Banding
• N/A

49. Design v17 - Back
Iconography & Symbology
• Honeycomb background
• Wedged half-pipe in red
CMA Banding
• Black-on-black Jerry Dior logo

50. Next Steps

51. ˙© 2016 . All Rights Reserved, Big Block Studios, Inc. . 407-929-8918

52. Clients:
Madison Square Garden
Prudential Center
American Road Group
Orlando Harley-Davidson
KONI Hospitality
Carrabbas Italian Grill
Walt Disney World
Dress Quest
Culinary Concepts, Inc.
Excalibur Engineering
Florida Children's Medical Group
Home Shopping Network
Silver Beach Productions
Van Gogh Vodka
Lewis School of Princeton
Expanding Universe Films
Evolve Bicycles
Sports Marketing:
New York Rangers
New York Liberty (WNBA)
New York Knicks
New Jersey Devils
Orlando City Soccer Club (MLS)
Orlando Pride (NWSL)
Advertising Agencies Include:
Leo Burnett
MMGY Global
OnTarget Marketing
PERFORMANCEBrand NY
John Fareed Hospitality Consulting
Findsome & Winmore
Fry | Hammond | Barr
Starmark International
I.D.E.A.S. - Orlando (Disney MGM Studios)
BTC Revolution
PUSH
Hospitality Clients:
Deep Water Cay
The Reef Resort
Nail Bay Resort
True Blue Resort
Starmark Vacation Homes
Cambridge Beach Resort & Spa
USVI
ISHC
Charitable (Pro Bono) clients:
USMC ‘Toys for Tots’ CFL
Phi Delta Theta Alumni Association CFL
Give Back Inc.
Ambucs of Birmingham
Camp Bridges of Birmingham
Big Block Studios: Clients

53. Career Experience

54. Big Block Studios Inc. is:
Justice Mitchell
bigblockstudios.com
bigblockstudiosevents.com
and JusticeMitchell.com
justice@bigblockstudios.com
407-929-8918
˙© 2016 . All Rights Reserved, Big Block Studios, Inc.