20 WAYS TO STAY ALIVE & THRIVE! As a world-class thinker-upper (which is even cooler than being an "innovator"), Justice has the chops to create content, brands, websites, mobile apps, blogs, social strategies, presentations, integrated ad campaigns, and brand identities. You will find Justice is as comfortable in a client pitch as he is working with an internal team. Throughout it all, he is focused equally on the desire to aesthetically express and fiscally impress.

1. ˙© 2018 . ALL RIGHTS RESERVED . JUSTICE MITCHELL / BIG BLOCK STUDIOS, INC.
SURVIVAL MARKETING
IMPROVISE, ADAPT, AND OVERCOME
20 WAYS TO STAY ALIVE & THRIVE

2. BENCHMARK
THEN NOW

3. TACTIC#1:GETTHEGEAR
Social Management
Project Management
Automate

4. TACTIC#2:LISTEN
Google Alerts
Google Trends
Sentiment/Device/Audience

5. TACTIC#3:RESEARCH
Spy Fu
Email Conversion
Campaign Analytics

6. TACTIC#4:EMAIL
Build
Compliant?
Deploy
Test

7. TACTIC#5:A/BTEST
Subject Lines
Post Timing
Brand Image/Voice

8. TACTIC#6:DRILLTEAM
SHTF/WWYD?
Unite
SOP
Deploy

9. TACTIC#7:VILLIANIZE
Topical
Create/Answer
Revisit

10. TACTIC#8:ACTIONISGO
Audience Questions First
Make Useful Content
ASK-ASK-ASK

11. TACTIC#9:TRANSLATE
Define Audience
Campaign Segmentation
Refine to Location

12. TACTIC#10:HIJACK
Topics
Content Alignment
Inspirational
Quotes

13. TACTIC#11:MICROCONTENT
Horoscopes
Inspirational
Quotes

14. TACTIC#12:OWNTHATSHIT
Watermark
Repost
Link
#Tag

15. TACTIC#13:GEOGRAPHY
PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
CONTENT
UGC
Created
Curated
Streaming
PodCasting
Channel Content
INFLUENCER
Celebrity
Ambassador
Recruiter
Moderators
Outreach
PARTNERSHIPS
Co-Branding
White Labeling
Partnerships
Sponsorships
INTELLIGENCE
Testing
Support
Forecasting
Prototyping
Monitoring
Optimization
Analysis
Crisis
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications

16. TACTIC#14:ALTERNATES
Medium
Multi-Author
Submissions

17. TACTIC#15:STREAM
Live / Recorded / ICYMI
Distribute:
Vimeo / Restream

18. TACTIC#16:INFILTRATE
SEO Rich Content
Cross-Pollenate
Seek Backlinks
Snippet Tags

19. TACTIC#17:REENFORCEMENTS
Repurpose
Version Control Content
Redeploy Distribution
v2

20. TACTIC#18:GRIFT
Affiliate Programming
Native Advertising
Reviews
SME

21. TACTIC#19:STRIKEFIRST
Live events
Programming
Thought Leadership
Revisit

22. TACTIC#20:SOP
Rate Sheets
Support Materials
PrePrepped Content
Logo/Brand Packs

23. TACTIC#21:CLONES
CoScheduler
Multi-Author Blogs
Content Calendars
Basecamp

24. TACTIC#22:TRANSMIT
Vlogging? Meh. Casting!
Podcasting
Serialized Content

25. TACTIC#23:TRAIN
Content Calendars
Webinars
Live Q&A
Chat Forums

26. TACTIC#24:WALKIE-TALKIES
Become A Guest Blogger
Podcasts for Guest Hosting
Rating & Review Sites

27. TACTIC#25:GOINGROUGE
Limited Programming
Landing Pages
Squeeze Pages

28. THANK YOU
Q/A MORE! PLEASE! MORE!
THIS IS LIFE CHANGING!

29. SECRET BONUS CONTENT
SUPER

30. TACTIC#26:SPECIALSKILLS
UI/UX
Mobile Only Layouts
Apps?

31. TACTIC#27:REPLICATE
Podcasting Players
Social Channels
Chat / Streams

32. TACTIC#28:FINDSHELTER
Reddit
Imgur
Giphy
Mastodon
Alt. Properties

33. TACTIC#29:THINKTANK
Thought Starters
Assignment Desks

34. TACTIC#30:C.O.U.M.
CREATE
ONCE
USE
MANY
PUBLISH: ARTICLE CONTENT

35. PUBLISH: ARTICLE CONTENT
PUBLISH: A/V
TRUNCATED ARTICLE
W/LINK-BACK
ABBREVIATED ARTICLE
W/LINK-BACK
MULTI-POST
TRUNCATED ARTICLE
W/LINK-BACK
PRESS (PR) SUBMITTED ARTICLE
SEO/SOCIAL READY
OFFER RELATED CONTENT
DEFINED DRIVER
TACTIC#30:C.O.U.M.

36. TACTIC#31:THE“PDP”
PRE, DURING & POST
AKA:
Before, During & After

37. TACTIC#32:IWILLCUTYOU
2:00
1:00
00:30
00:15

38. TACTIC#33:HUMANREACTION
Sex
Love
Greed
Health
Flattery
Weight-loss
Uncertainty
Improvement
Exclusivity
Longevity
Anger
Doubt
Fame
Fear

39. ˙© 2018 . ALL RIGHTS RESERVED . JUSTICE MITCHELL / BIG BLOCK STUDIOS, INC.
SURVIVAL MARKETING
IMPROVISE, ADAPT, AND OVERCOME
JUSTICEMITCHELL.COM
IDEA-
STARTER
CHEAT
SHEET