This document provides guidance for starting a podcast. It addresses common concerns about not having time or skills. It recommends determining your audience and content plan before starting. It also suggests choosing a podcast hosting platform, developing a content calendar, and considering monetization strategies as the podcast grows. The overall message is that starting a podcast can be easier than many people think by taking it step-by-step and focusing on quality over expensive production.

1. ˙© 2018 . All Rights Reserved . QUEENSCAST LLC
FROM COUCH TO CAST
Brought to you buy –
Getting off your butts and onto the webs in as few steps as humanly possible.

2. So we all have that friend …

3. “You know what
you should do?
Start a podcast!”

4. “I’d like to but …”

5. • No extra time
• It won’t be any good
• It feels like starting over
• I have no idea where to even start!
• No benefit to my current content
• How does it apply to me?
• Another thing to market
• Expensive!
Giving Up Before You Get Off The Couch

6. Perception. Reality.

7. First steps – getting off the couch

8. • Who is your audience?
• What kind of blog/content do you have?
• Who is your competition?
• Create a content plan
• Ask for permission
Before Getting Started

9. Who’s out there?

10. Do you have a look?

11. • What’s your blog’s voice?
• Are you funny? Serious? Irreverent?
• Is your voice YOU or someone else?
• Is your content topical?
• Will you have guests?
• How are you with people?
Do you have a “voice?”

12. Stretching is important – audience safety

13. How will your podcast improve your audience?
Women Youth Soccer NWSL Orlando
Lasik Fun Cool Orlando Pride Conversational
Supported Familiarity Educational Family Charitable
Positive Fans for Fans A Manual Scores Eyesight
Community Positive Helpful LGBTQ USWNT

14. • Millennials
• Hispanic/Latino
• Central Florida Locals
• Orlando Pride Fans (season ticket holders)
• Orlando City SC Fans (season ticket holders)
• Families with Youth Soccer Involvement
• Mothers and “Heads of Household”
• Family friendly entertainment
• LGBTQ friendly
• Enthusiasts
Your Podcast Audience Can Be Different From Your Blog

15. • Create original shows
• Weekly shows* during season
• Bi-Weekly shows off season
• Same-day news coverage of
the Orlando Pride
• Daily content (blog/article)
programming
• Complete coverage of current
season
• Exclusive content, Interviews &
reviews
• Weekly Facebook LIVE content
• Ongoing seasonal contests &
giveaways
• Original photos, video and
content authors
• Central Florida coed youth
soccer coverage
• Collegiate Women’s soccer
coverage
• Daily Social media: Facebook,
Twitter & Instagram
• Video programming
• Progressive emails
WIIFM? No. WIIFT!

16. Walk before you run – make a blueprint

17. What’s your programming look like?
OPEN CLOSEBLOCK BLOCK BLOCK BLOCK BLOCK BLOCK BLOCK BLOCK BLOCK

18. What to say — when to say it
OPEN CLOSEGREET POST SHOW NEWS NEWS OPINION UPCOMING CALENDAR CTAs
HIGHLIGHT / INTERVIEW

19. Walk, run, walk – keep it simple and cheap

20. If you sound crappy — you are crappy
$50 $250-500 $1000+

21. Mix it up!
$0 Free w/ iOS $199+

22. Production Companies
+ =
🤩
Thursday Friday UK Friday USA

23. Don’t stop it gets easier – you’re almost live

24. So It Goes A Little Something Like This

25. Yes, It Can Be This Easy

26. The Host With The Most?
Pricing: $5 to $75 per month
Check out Libysn: https://www.libsyn.com/
Pricing: $3 to $79 per month
Check out PodBean: https://www.podbean.com/
Pricing: $0 to $24 per month.
Check out BuzzSprout: https://www.buzzsprout.com/
Pricing: $0 to $16 per month
Check out SoundCloud: https://soundcloud.com/

27. Now Where Is It Going?

28. Just keep going – taking the show on your road

29. So Now You’ve Adopted A New Pet
EPISODE1

30. Get People Excited Before
SHOWLEAD UP LEAD UP LEAD UP POST SHOW POST SHOW POST SHOW
DAY DAY DAY DAY DAY DAY

31. Content Calendars Will Save Your Life

32. Social Hosting
Intelligence
Content
Adding It To Your Recipe

33. • The show open
• Scripting the show
• Finding people to interview
• A year of content (52 shows)
• Hosting your podcast
• Connecting to all the podcast
channels
• Finding things/products to
review
• Media kits
• Repurposing your content
• Creating offers
• Sponsors & partnerships
• SEO/SEM, AdWords
• Advocating UGC
• Streaming across channels
• Gain audience
• Competitors
• Networking
• Figuring out a business model
for your content
• Building relationships with
competitors
• Reviews & ratings
• To stream or not to stream!
• Monetizing
• Living your brand (IRL)
• Extending your shows with
social
• Motivating talent
• Creative blocks
• Content publishing calendar
• Making nice with fans,
followers and possible
partners
• Mobile gear
• Live events
• Swag
• Stalkers, trolls and
• “WTF do you do with your life
– fact checkers”
• Growing pains
• Reskinning your look and feel
• Asking vs. telling
• Audience loyalty
• “Drill Teams”
• Personality conflicts
The Shit No One Ever Mentioned

34. ˙© 2018 . All Rights Reserved . QUEENSCAST LLC
Q/A

35. QueensCast is:
Justina Pratt
Justice Mitchell
˙© 2018 . All Rights Reserved . QUEENSCAST LLC