1. Initial Email
Campaign
(Y/N)
Traditional Sales
Process
YES
Create follow up list
based on click-thru
report
NO
Segment list by:
Region
Type (dist.,
wholesale)
Competitor
Shop type
Prioritize Target
Markets
Define Targets:
Midwest?
Mountain?
Channels?
Lead List (MAMTA)
expected next week
Data Processing
Upload to Mail
Chimp: reconcile
with existing
Clean Data: format
Add Data Points:
source, competitor,
shop type
CRM: Highrise,
Daylite
PROS:
Easy to execute
Quick wins
CONS:
Low win rate
Contact not verified
Potential negative
first impression
DEADLINE: 3/10
Messaging:
This is who we are
Soft sell and info
New dealer promo
DEADLINE: 3/3