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Initial Email
Campaign
(Y/N)
Traditional Sales
Process
YES
Create follow up list
based on click-thru
report
NO
Segment list by:
Region
Type (dist.,
wholesale)
Competitor
Shop type
Prioritize Target
Markets
Define Targets:
Midwest?
Mountain?
Channels?
Lead List (MAMTA)
expected next week
Data Processing
Upload to Mail
Chimp: reconcile
with existing
Clean Data: format
Add Data Points:
source, competitor,
shop type
CRM: Highrise,
Daylite
PROS:
Easy to execute
Quick wins
CONS:
Low win rate
Contact not verified
Potential negative
first impression
DEADLINE: 3/10
Messaging:
This is who we are
Soft sell and info
New dealer promo
DEADLINE: 3/3

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Sales Lead Generation Flow Chart

  • 1. Initial Email Campaign (Y/N) Traditional Sales Process YES Create follow up list based on click-thru report NO Segment list by: Region Type (dist., wholesale) Competitor Shop type Prioritize Target Markets Define Targets: Midwest? Mountain? Channels? Lead List (MAMTA) expected next week Data Processing Upload to Mail Chimp: reconcile with existing Clean Data: format Add Data Points: source, competitor, shop type CRM: Highrise, Daylite PROS: Easy to execute Quick wins CONS: Low win rate Contact not verified Potential negative first impression DEADLINE: 3/10 Messaging: This is who we are Soft sell and info New dealer promo DEADLINE: 3/3