We present in this document our range of products with the main focus being on Sponsored Call Marketing. We also have other interesting products that we believe can be of great help in your mobile marketing strategy. Contact us on our website: www.justpalm.com

1. Grow
Brand
Awareness
Connect
Consumers
Incite
Product
Activation
Catch
Consumers’
Attention
Sponsored Call Marketing

2. Call a friend on us and share a cup of coffee:
*134*130*10*Friend Number#

3. Sponsor their calls, get their ears.
Sponsored Call
Marketing
Ad-funded Free Call service
that helps brands connect with
consumers, engage with them socially
and convert them to customers.

4. 4
Consumers don’t know your
product until they have tried it
and it works for them.
Helps
Incite
Product
Activation

5. 5
Consumers perceive all products
to be created equal. They need an
incentive to convert to your brand.
Helps
Grow
Brand
Awareness

6. 6
So…
How does it work?

7. Thomas
Branded
Audio Ad
insert.
Thomas dial
*134*130*0721424115#
This call was sponsored by
Unilever, you too can call for
free if you buy any Unilever
ORAL CARE product.

8. 8
But…
What’s the consumer journey like?

9. 9
ChiChi is promoted on all Media
platforms Radio, TV, Product wraps, In-
Market Activation, Public events, Social Media,
etc.
Consumers initiate calls
• Dial USSD String (*120*FriendNo#)
• Send Keyword to Short Code (33345)
• Go onto the ChiChi mobi-site.
Consumers receive the
“call-back”
• Ad is played fully
• Call-to-Action is played
4
3
2
1
ChiChi connects Caller & Callee
• ChiChi cuts the call after 1 or 2 min.
• SMS is sent to both parties on call completion.

10. 10
We can customize ChiChi with nice features
to suit your mobile campaign objective & budget.
Sponsored Call duration
Calls per user per day
Location-Based Ads
Integrated
mobile couponing
Integrated mobile survey
USSD, SMS, Mobisite,
Facebook App

11. 11
Design campaigns in
different
ways

12. Loyalty Program
Upon purchase, the client’s receipt will
contain a unique code to top-up their
sponsored call account with free calls &
text.

13. 13
BTL Activation

14. Social Media

15. Social Media

16. 16
Some
Case
Studies*

17. 17
Driving sales

18. 18
Driving awareness

19. Discount coupon integration

20. *154* Your Friend’s Number#

21. Our Brand Promises:
1. Get your mobile Audio Ad listened to from end-to-end
2. Incite product trial with free mobile coupons*
3. Re-target inactive customers to increase product trial*
4. Profile your customers through mobile survey
5. Geo-locate your customers to stay relevant*
6. Stimulate tone of free “WoM” consumer referrals
7. Report product sales performance linked to the campaign
* Product capability depends on LBS availability from the mobile networks & mobile couponing partner.
21

22. Grow
Brand
Awareness
Connect
Consumers
Incite
Product
Activation
Catch
Consumers’
Attention
Product Innovations
All things voice!

23. Send a love song on her special day!
*134*130*5557*Mom Number#

24. Add some fun to your phone calls
*134*130*5555*Friend Number#

25. A mobile game show
where friends have fun,
learn and win together.
__
m-Friends
A product of
2015 Copyright Reserved

26. Phone our Facebook page and leave a fun
comment. Let’s see how many LIKES you get!
(010) 035 1138

27. You can contact us:
Website: www.justpalm.com
E-mail: info@justpalm.com
Tel: +27 (0) 10 035 1111
Facebook: JUSTPALM.com