2. Vandaag
• Marshall McLuhan
– All media are extensions of some human faculty
– We shape our tools and thereafter our tools shape us
– Cycle of change
• Science Fiction becomes Science Fact
• The future of new media technology
– Empowerment - Raymond Kurzweil
– Loss of identity - Paul Virillio
2
5. Wilson Miner – When We Build (https://vimeo.com/34017777) 5
6. “All media are extensions of some human faculty –
psychic or physical. The wheel is an extension of
the foot. The book is an extension of the eye.
Clothing, an extension of the skin. Electric circuitry,
an extension of the central nervous system.
Media, by altering the environment, evoke in us
unique ratios of sense perceptions. The extension
of any one sense alters the way we think and act –
the way we perceive the world. When these ratios
change, men change.”
- McLuhan, The medium is the Message
6
10. “All media are extensions of some human faculty –
psychic or physical. The wheel is an extension of
the foot. The book is an extension of the eye.
Clothing, an extension of the skin. Electric circuitry,
an extension of the central nervous system.
Media, by altering the environment, evoke in us
unique ratios of sense perceptions. The extension
of any one sense alters the way we think and act –
the way we perceive the world. When these ratios
change, men change.”
- Mcluhan, The medium is the Message
10
11. We shape our tools,
and thereafter
our tools shape us.
Fr. John Culkin
(Marshall McLuhan)
11
12. We shape our tools,
and thereafter
our tools shape us.
Fr. John Culkin
(Marshall McLuhan)
12
13. We shape our tools,
and thereafter
our tools shape us.
Fr. John Culkin
(Marshall McLuhan)
13
14. We shape our tools,
and thereafter
our tools shape us.
Fr. John Culkin
(Marshall McLuhan)
14
15. We shape our tools,
and thereafter
our tools shape us.
Fr. John Culkin
(Marshall McLuhan)
15
16. The new media
technology alters
our sense ratios
We invent a new
media technology
New models of
reality give rise to
new inventions
With a new way of
thinking we
create new
models of reality
The altered
perception
changes the way
we think
The altered sense
ratio alters our
perception
16
20. 21
Total Recall The Avengers Prometheus Minority Report
Red Planet Star Trek Iron Man Batman
2001: Space
Odyssey
Things To Come Return from the Stars Fahrenheit 451
31. 32
It is in the nature of exponential growth that
events develop extremely slowly for
extremely long periods of time, but as one
glides through the knee of the curve,
events erupt at an increasingly furious
pace. And that is what we will experience
as we enter the twenty-first century.
Before the next century is over, human
beings will no longer be the most intelligent
or capable type of entity on the planet.
- The age of Spiritual Machines
35. 36
To invent something is to invent an
accident. To invent the ship is to invent
the shipwreck; the space shuttle, the
explosion. And to invent the electronic
superhighway or the Internet is to
invent a major risk which is not easily
spotted because it does not produce
fatalities like a shipwreck or a mid-air
explosion. The information accident is,
sadly, not very visible. It is immaterial
like the waves that carry information.
- Cyberresistance Fighter 2005
36. 37
Technology has given life the
opportunity to flourish like
never before… or to self-
destruct. – futureoflife.org
38. Bronnen
Boeken:
• McLuhan; Understanding Media; London 2001, Taylor & Francis Ltd.
• McLuhan, Fiore; The Medium is the Massage; Corte Madera 1967, Ginko Press
• Kurzweil; The singularity is near; London 2009, Gerald Duckworth & Co. Ltd.
Artikelen:
• Culkin; A schoolman’s guide to Marshall McLuhan; Saturday Review (March 18, 1967), p. 51-53, 71-72.
• Schiff; Fall of the Designer part 1-5; http://www.elischiff.com/, geraadpleegd op 17 mei 2015
• Miranda, e.a.; DARPA-funded efforts in the development of novel brain–computer interface technologies; Journal of Neuroscience Methods, Volume 244, 15 April 2015,
Pages 52–67, via http://www.sciencedirect.com/science/article/pii/S0165027014002702 geraadpleegd op 17 mei 2015
• Chatfield ;Do computers make life too easy; http://www.bbc.com/future/story/20150511-do-computers-make-life-too-easy, BBC Future, geraadpleegd op 17 mei 2015
• Brandon: How 8 scifi gadgets became reality: http://www.popularmechanics.com/culture/movies/g904/how-8-sci-fi-gadgets-are-becoming-reality/ , Popular Mechanics,
geraadpleegd op 24 mei 2015
• Cyberesistance Figher - An Interview with Paul Virilio: http://www.apres-coup.org/mt/archives/title/2005/01/cyberesistance.html
Video:
• Miner; When we build: https://vimeo.com/34017777, geraadpleegd op 17 mei 2015
• Get ready for Hybrid thinking, Raymond Kurzweil: http://www.kurzweilai.net/ted-ray-kurzweil-get-ready-for-hybrid-thinking
• Identity and trajectivity, Paul Virilio: http://www.dailymotion.com/video/xb77km_paul-virlio-identity-and-trajectivi_creation
Beeld:
• Dieselpunk Retrofuture: http://wallpapershacker.com/wallpaper/dieselpunk_retrofuture_hd-wallpaper-1022586.jpg
• McLuhan voor TV-wall: https://mcluhangalaxy.wordpress.com/2012/09/01/understanding-marshall-mcluhan-a-short-introduction/
• Afbeelding van een Motor-neuron: http://www.aps.uoguelph.ca/~swatland/ch1_6.htm
• Internet map door Mike Lee: https://www.flickr.com/photos/curiouslee/3485479724
• Dansfeest en pauselijke aanstelling: http://www.colabmarketing.com/16-explore-wall/market-insights/23-co-lab-6
• Photoshop: http://openclassrooms.com/courses/debuter-sur-adobe-photoshop
• Squarespace: http://squarespace.com/
• Motherboard: http://www.bloombergview.com/quicktake/automated-stock-trading
• Henry Ford:
• Willem Sandberg Billboard: https://2.bp.blogspot.com/-
kTt3KsDL5QE/Vu8HUmzGepI/AAAAAAAAHw0/VuM3Mf4mWJM5OfIRSkCL0rJWLfqPemOLw/s1600/sandberg_1.jpg
• Space Library: http://blog.seattlepi.com/bookpatrol/2012/10/01/a-space-library/
• Xprize: http://tricorder.xprize.org
• Ava: https://www.youtube.com/watch?v=d7CLREPffIE
• HAL 9000: http://www.superhuisclos.fr/press/wp-content/uploads/2012/04/dave-et-hal9000-2.jpg
• Uncanny Valley: http://upload.wikimedia.org/wikipedia/commons/thumb/f/f0/Mori_Uncanny_Valley.svg/2000px-Mori_Uncanny_Valley.svg.png
• IBM Watson on jeopardy: https://tedconfblog.files.wordpress.com/2013/04/watson_the_computer_beats_ken_jennings_and_brad_rutter_at_jeopardy_full-1.jpg
• Raymond Kurzweil: https://www.singularityweblog.com/wp-content/uploads/2014/08/dscf0755.jpg
• 6 epochs of evolution: http://3.bp.blogspot.com/-ebBSSRmQ6mo/TpZt8AdBUdI/AAAAAAAAAME/7Adg7JoIT2s/s1600/EpochsOfEvolution1.jpg
• Humanoid Robot: http://www.viralnovelty.net/scientists-warn-rise-ai-will-lead-extinction-humankind/
• Paul Virilio: http://proyectoidis.org/estetica-de-la-desaparicion/
• Highway long exposure: http://www.nousluminous.com/wp-content/uploads/2011/04/slowing-down.jpg
• Fallen Towers: http://www.vancouversun.com/cms/binary/9099433.jpg
• Hoverboard: http://d.fastcompany.net/multisite_files/fastcompany/imagecache/1280/poster/2014/04/3029162-poster-hoverboard.png
39
Editor's Notes
Filmpje op 08.00 – 11.00 minuten: https://vimeo.com/34017777
faculty -> functie
BCI: Brain Computer Interaction DARPA RE-NET:
De dingen die we maken, televisie, radio, internet, die dingen maken een nieuwe omgeving. Als je een nieuw medium introduceert verandert deze onze kijk op de wereld, politiek, oorlog… De auto heeft de hele inrichting van de maatschappij veranderd..
Nicholas Carr: At both a personal and an institutional level, we have come to assume that efficiency and convenience are always good, and maximising those things is always a worthy goal. And it does seem to me that this is a naive approach to take when thinking about technology in all its forms: in particular when thinking about computer automation, but also when thinking about our own desires and experience of life and of the world.
So that’s one part of it. But then the other part is to go even farther and say, human beings are so fundamentally flawed that we need to give them as small a role as possible, and look to computers to do everything possible that we can make computers do. It’s not only about trying to remedy human beings’ flaws, it’s also about saying, if we can just get humans out of the picture and let the computers do things, we will be much better off.
I think that gets to a fundamental point, which is that the question isn’t, “should we automate these sophisticated tasks?”, it’s “how should we use automation, how should we use the computer to complement human expertise, to offset the weaknesses and flaws in human thinking and behaviour, and also to ensure that we get the most out of our expertise by pushing ourselves to ever higher levels?”
We don’t want to become so dependent on software that we turn ourselves into watchers of computer monitors and fillers-out of checklists. Computers can play a very important role, here, because we are flawed; we do fall victim to biases or we overlook important information. But the danger is that you jump from that to saying, just let the computer do everything, which I think is the wrong course.
Nicholas Carr: At both a personal and an institutional level, we have come to assume that efficiency and convenience are always good, and maximising those things is always a worthy goal. And it does seem to me that this is a naive approach to take when thinking about technology in all its forms: in particular when thinking about computer automation, but also when thinking about our own desires and experience of life and of the world.
So that’s one part of it. But then the other part is to go even farther and say, human beings are so fundamentally flawed that we need to give them as small a role as possible, and look to computers to do everything possible that we can make computers do. It’s not only about trying to remedy human beings’ flaws, it’s also about saying, if we can just get humans out of the picture and let the computers do things, we will be much better off.
I think that gets to a fundamental point, which is that the question isn’t, “should we automate these sophisticated tasks?”, it’s “how should we use automation, how should we use the computer to complement human expertise, to offset the weaknesses and flaws in human thinking and behaviour, and also to ensure that we get the most out of our expertise by pushing ourselves to ever higher levels?”
We don’t want to become so dependent on software that we turn ourselves into watchers of computer monitors and fillers-out of checklists. Computers can play a very important role, here, because we are flawed; we do fall victim to biases or we overlook important information. But the danger is that you jump from that to saying, just let the computer do everything, which I think is the wrong course.
Map vs country
Eli Schiff in The Fall of the designer, Flat design is gemaakt om designers uit te schakelen!! Squarespace, Tailor Brands, The Grid… artikelen lezen
Net met bovenste 3 bezig geweest, nu de onderste drie
1921 Ford: De geschiedenis, dat is allemaal onzin. Allemaal traditie. Wij willen geen traditie. Wij willen leven in het nu. De enige geschiedenis die er ene moer toe doet, is de geschiedenis die we vandaag schrijven.
En ook Sloterdijk’s: du mußt dein Leben ändern uit 2009
With a new way of thinking we create new models of reality: SciFi FTW!
New models of reality give rise to new inventions
Things to Come van HG. Wells,
Return from the Stars van Stanislaw Lem,
Fahrenheit 451 van Ray Bradbury
Nick Bostrom – Superintelligence, geeft een aantal scenario’s…
Het lijkt mij waarschijnlijker dat AI er meer zo uit ziet…
De vraag naar de ontwerper, hoe maak je een metgezel? Moet het humanoid zijn? Hoe humanoid?
Betrekken op beroepen…
Daarna op designerschap.. Bestaan designers nog over 10 jaar?
Squarespace en TheGrid, maar dat is geen AI maar een algoritme..
Where does that leave us? Robots zijn goed in herhaalbare taken, perfect uitvoeren, betrouwbaar, mensen zijn creatief, kritisch, nadenken.