Miss JutharatToumneimjud is a media planner currently working at Berli Jucker Public Company Limited. She has over 10 years of experience in digital marketing, product development, web design and e-commerce. She holds a Bachelor's degree in Tourism Management from Naresuan University. Her skills include Adobe Photoshop, Microsoft Office, English, French, and experience with tools like Magento, OpenX and SiteClick.
1. Miss JutharatToumneimjud
Personnel Information
Date of Birth: 2nd
March 1986
Religion: Buddhism
Height : 168 Cm.
Weight: 50 Kg.
Address: 408, Leelawadee Mansion, 88 Sukhumvit 93, Bangjak, Prakhanong, Bangkok, 10260
Phone: 08-9488-5559
E-mail: jaa.toumneimjud@gmail.com
Education
Bachelor: Bachelor of Business Administration in Tourism Management (International Program),
Naresuan University, GPA 2.75
High School: Visuttharangsri School, GPA 3.40
Experience
September 2015 – Now: Media Planner at Berli Jucker Public Company Limited (BJC)
Working with marketing team to understand the business objectives and advertising strategy.
Planning with the media team to develop media strategies and campaigns.
Making decisions on the best form of media for specific clients and campaigns.
2. Undertaking research and analyzing data.
Identifying target audiences and analyzing their characteristics, behavior and media habits.
Presenting proposals, including cost schedules, to marketing team and account team.
Proofreading advertisement content before release.
Maintaining detailed records.
Evaluating the effectiveness of campaigns in order to inform future campaigns.
Recommending the most appropriate types of campaign; as well as the most effective time spans and
budget.
Coordinated with outsource teams to improve the website rating.
Collaborate with internal teams to improve and design website structure for support the SEO system.
July 2014 – August 2015: Product Development Officer at Berli Jucker Public Company Limited (BJC)
(www.AsiaBooks.com)
Designed (UX&UI) and structured an e-commerce website. (www.AsiaBooks.com)
Responsible for create promotions, campaigns (seasonal campaign) and marketing plan to promote
e-commerce website.
Establish marketing analytics strategy in order to provide insights and make recommendations to
measure and improve products.
Measure and report performance of all digital marketing campaigns, and assess against goals.
Collaborate with internal teams to create landing pages and optimize user experience.
Monitor website and coordinate with stakeholders when website has problem.
Monitor Company’s mobile application.
Participate in mobile application review and design sessions.
Coordinated with outsource team to identify issues with products problem.
Ensure company’s products are completely enough to be used and sold.
Work closely with developers to develop prototypes for products.
3. Mobile application design (UX&UI) on Android and iOS platforms. (AsiaBooks Application)
Participate in mobile application review and design sessions. (AsiaBooks Application)
Develop methodology to test and measure products and applications.
Manage future and existing assigned products, set objectives and report on performance.
Work with product management team to ensure process is efficient.
Troubleshoot, test, and other related support tasks associated.
September 2013 – June 2014: Search Marketing Center at Teleinfo Media Public Company Limited.
(www.YellowPages.co.th and affiliate website)
Monitor website and coordinate with stakeholders when website has problem.
Mobile application design (UX&UI) on Android and iOS platforms. (XetaSale Application)
Participate in mobile application review and design sessions. (YellowPages Live Application and
TYP Advertiser Application)
Coordinated with outsource team to identify issues with products problem.
Ensure company’s products are completely enough to be used and sold.
Work closely with developers to develop prototypes for products.
Advise sales and production team on best practices and methods to correct issues.
Develop methodology to test and measure products and applications.
Manage future and existing assigned products, set objectives and report on performance.
Monitor Company’s mobile application. (YellowPages Live Application & TYP Advertiser
Application)
Work with product management team to ensure process is efficient.
Troubleshoot, test, and other related support tasks associated.
4. April 2011 – August 2013: Web Marketing& E-Commerce Marketing at Teleinfo Media Public Company Limited.
(www.hunsa.com, www.XetaSale.com and www.XetaMall.com)
Designed (UX&UI) and structured an e-commerce website. (www.XetaSale.com and
www.XetaMall.com)
Responsible for create promotions, campaigns (seasonal campaign) and marketing plan to
promote e-commerce website.
Plan and execute all web, social media and display advertising campaigns.
Design, build and maintain social media presence.
Establish marketing analytics strategy in order to provide insights and make recommendations
to measure and improve products.
Measure and report performance of all digital marketing campaigns, and assess against goals.
Develop and implement a consistent digital marketing and PR plan.
Online advertising's budget plan. (Google Adwords& Facebook Ads)
Collaborate with internal teams to create landing pages and optimize user experience.
May 2009 – March 2011: Collector at Care Business and Law Co.,LTD.
Track and demands overdue phone bills and credit card bills.
Prepare document for lawyer to submission to court.
March 2008 – January 2009: Account Executive at Advanced Telephone & Telecommunication Co.,LTD.
Contact new customers to present the company’s product.
Coordinate between customers and technical staff.
Solve problem to customers when they got problem of use the company’s product.
5. Training
November 2007 – February 2008: Web Marketing at Thaifly Travel Co., LTD.
March 2007 – May 2007: Online Reservation at Impact Arena Muang Thong Thani
Skill
Computer Skill:
Adobe Photoshop = Good
Microsoft Office = Excellent
Language:
English = Good
French = Fair
Tools and Technologies Skill:
Magento = Good
OpenX = Good
SiteClick = Good