In this keynote I want to attempt to broaden our horizon to a more holistic one. So, open your mind and explore with me our societal responsibility within the agile community and beyond.

1. agilebossanova.org | @JuttaEckstein11
What if the world is our
customer?

2. agilebossanova.org | @JuttaEckstein22
#agilebossanova
http://agilebossanova.org
Jutta Eckstein | @JuttaEckstein
www.JEckstein.com

3. agilebossanova.org | @JuttaEckstein3

4. agilebossanova.org | @JuttaEckstein4
Generalized Values (Beyond IT)
Self-Organization
Transparency
Constant Customer Focus
Continuous Learning

5. agilebossanova.org | @JuttaEckstein55

6. agilebossanova.org | @JuttaEckstein66
What if the world is our
customer?*
*JerryKoch-Gonzalez

7. agilebossanova.org | @JuttaEckstein7

8. agilebossanova.org | @JuttaEckstein8
Difference nurtures democratic and
organizational life.
Yet, sometimes we think plurality and
difference is dangerous.
The key is, can we learn to respect and
engage with other’s ideas, behaviors and
beliefs.
©http://infed.org/mobi/peter-senge-and-the-learning-organization

9. agilebossanova.org | @JuttaEckstein9
Differences & Exchanges
high
low
Exchanges
Differences
Source:https://www.hsdinstitute.org
low high

10. agilebossanova.org | @JuttaEckstein10
Changing Differences & Exchanges
high
low
Exchanges
Differences
◼ Decrease exchanges:
• Reflection
• Separation
• Rest
◼ Decrease differences:
• Identifying
similarities
• Creating common
group stories
◼ Increase differences:
• Identifying
differences
• Asking for opinions
◼ Increase exchanges:
• Using questions and
stories
low high

11. agilebossanova.org | @JuttaEckstein11

12. agilebossanova.org | @JuttaEckstein1212
Is Trust Cheaper?

13. agilebossanova.org | @JuttaEckstein13

14. agilebossanova.org | @JuttaEckstein14

15. agilebossanova.org | @JuttaEckstein15

16. agilebossanova.org | @JuttaEckstein16

17. agilebossanova.org | @JuttaEckstein17
Is Trust Cheaper?
◼ Background:
– Traditional travel expense procedures are burdensome and
assume people can’t be trusted.
◼ Hypothesis:
– Such procedures cost more than they save and are
demoralizing.
◼ Experiment:
– Pre-survey and audit. Try for three months in a few units
with other units as controls. Post-survey and audit.

18. agilebossanova.org | @JuttaEckstein18
How can we include customer feedback in each
board meeting?
◼ Background:
– Not every decision by the board is in the best interest of the
customer.
◼ Hypothesis:
– If a board checks its proposed decisions before finalizing it,
by asking, “How will our customers be impacted by the
decision?” the quality of its decisions will improve.
◼ Experiment:
– Before formally adopting a proposal, the board meeting
facilitator asks each person on the possible impact for the
customers. If there are any doubts about the positive impact
for the customer, the decision will be improved.

19. agilebossanova.org | @JuttaEckstein19

20. agilebossanova.org | @JuttaEckstein20

21. agilebossanova.org | @JuttaEckstein21
Society is demanding that companies, both public
and private, serve a social purpose, …
To prosper over time, every company must not only
deliver financial performance, but also show how it
makes a positive contribution to society.
Larry Fink, Chairman and CEO of BlackRock,
January 2018 open letter to CEOs.

22. agilebossanova.org | @JuttaEckstein22
Chef & Homeland Security
©https://www.fedscoop.com/protest-open-source-software-
company-chef-will-let-ice-contract-expire/

23. agilebossanova.org | @JuttaEckstein23
It is time for the computing community to face up
to computing’s growing environmental impact
– and take responsibility for it!
Andrew A. Chien, Editor-in-Chief of the CACM

24. agilebossanova.org | @JuttaEckstein24

25. agilebossanova.org | @JuttaEckstein25
©Nature.Jones,N.:
Howtostopdatacentresfromgobblinguptheworld‘selectricity

26. agilebossanova.org | @JuttaEckstein26
In 2017 alone, we purchased more than seven billion
kilowatt-hours of electricity […] from solar and wind
farms that were built specifically for Google.
This enabled us to match 100% of our annual
electricity consumption through direct purchases
of renewable energy…
©GoogleWhitePaper.Movingtoward24x7Carbon-FreeEnergyat
GoogleDataCenters:ProgressandInsights

27. agilebossanova.org | @JuttaEckstein27
“No single entity, (or sector) no matter how large
or powerful, can solve the complex problems in
our current systems.
Rather, the key to our success lies in optimizing
the activities, relationships, and interactions
among all the parts of the system.”
Srik Gopal, & Tiffany Clarke

28. agilebossanova.org | @JuttaEckstein28
Transparency & Societal Awareness
◼ Collects & publishes research data – also to competitors –
about climate change since the 70’s.
◼ They’re convinced that
– …only transparency allows them to learn from others &
to improve the data.
– …this increases the general societal awareness of
climate change & their own resilience.

29. agilebossanova.org | @JuttaEckstein29
Different Cultures
©https://www.hofstede-insights.com/product/compare-countries

30. agilebossanova.org | @JuttaEckstein30
Masculinity versus Femininity (MAS)
◼ Masculinity represents a preference in society for
– achievement, heroism, assertiveness, and material rewards
for success.
◼ Femininity, stands for a preference for
– cooperation, modesty, caring for the weak and quality of life.
©https://www.hofstede-insights.com/models/national-culture

31. agilebossanova.org | @JuttaEckstein31
BOSSA nova for serving the world

32. agilebossanova.org | @JuttaEckstein32

33. agilebossanova.org | @JuttaEckstein33
Thank you!
Jutta Eckstein, @JuttaEckstein
Jutta@JEckstein.com
http://JEckstein.com
PicturesbyKatjaGloggengießer
#agilebossanova
http://agilebossanova.org
Company-wide Agility with BOSSA nova
http://tinyurl.com/AgileBossaNova