In agile development we often talk about that our highest priority is to satisfy the customer or that we welcome change for the customer's competitive advantage. However, we always assume the customer is a business customer. In this session I want to attempt to broaden our horizon to have a more holistic perspective on who our customer is (or could be) and how this can change our actions. I will share both ideas about possibilities and examples from companies who make already attempts in implementing this holistic perspective.
So, open your mind and explore with me how the agile community can expand their responsibility.
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An organization produces a design
that reflects the organization's
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Differences & Exchanges
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Changing Differences & Exchanges
◼ Decrease exchanges:
◼ Decrease differences:
• Identifying similarities
• Creating common group
◼ Increase differences:
• Identifying differences
• Asking for opinions
◼ Increase exchanges:
• Using questions and
agilebossanova.org | @JuttaEckstein7
Society is demanding that companies, both public
and private, serve a social purpose.
To prosper over time, every company must not only
deliver financial performance, but also show how it
makes a positive contribution to society.
Larry Fink, Chairman and CEO of BlackRock,
January 2018 open letter to CEOs.
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It is time for the computing community to face up
to computing’s growing environmental impact
– and take responsibility for it!
Andrew A. Chien, Editor-in-Chief of the CACM
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“No single entity, (or sector) no matter how large
or powerful, can solve the complex problems in
our current systems.
Rather, the key to our success lies in optimizing
the activities, relationships, and interactions
among all the parts of the system.”
Srik Gopal, & Tiffany Clarke
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Transparency & Societal Awareness
◼ Collects & publishes research data – also to competitors – about climate
change since the 70’s.
◼ They’re convinced that
– …only transparency allows them to learn from others & to improve
– …this increases the general societal awareness of climate change &
their own resilience.
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For Serving the World, Pay Attention to …
– Cross-functionality means also diversity & inclusion
– Responsibility for the full lifecycle of the product, like:
• Energy-consumption & pollution
– Transparency is a precondition for collaborative learning
And… A feminine culture over masculine culture