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Trender från SXSW 2016

Virtual Reality, Artificial Intelligence, Generation Z, Internet of Things, giffar och millennials. Allt detta och lite till snackades det om under SXSW 2016. Här är spaningar från KAN-teamet.

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Trender från SXSW 2016

  1. 1. SXSW 2016 De senaste trenderna ifrån
  2. 2. Vanligaste synen i år
  3. 3. ???
  4. 4. 6 !!!
  5. 5. 2015En tillbakablick
  6. 6. Disruption Smart data Digital transformation
  7. 7. 9 Upplevelse i centrum Millennials är allas drömmålgrupp ”Digitalt är bara ett medium”
  8. 8. 2016 års SXSW bjöd på…. VR: Virtual reality AI: Artificial Intelligence
 Tracking stuff
 Marketing to the moments
 Gen Z & Millennials Let’s go! 10
  9. 9. VR: Virtual Reality
  10. 10. 12 IMAGE CRED: http://paleofuture.gizmodo.com/this-is-what-i-see-every-time-you-tell-me-how-cool-ocul-1530587594
  11. 11. 13 IMAGE CRED: TheGuardian
  12. 12. 14 IMAGE CRED: Samsung
  13. 13. IMAGE CRED: T3.com ?
  14. 14. 16 Högupplösta skärmar IMAGE CRED: SonyMobile
  15. 15. 17 IMAGE CRED: Apple GyroskopAccelerometer
  16. 16. IMAGE CRED: Samsung Processorerna
  17. 17. Högupplösta skärmar Accelerometer& Gyroskop Processor $
  18. 18. IMAGE CRED: Oculusg Next big thing.
  19. 19. Immersion VR Presence MR Mixed reality / Augmented reality
  20. 20. IMAGE CRED: Oculus Immersion VR
  21. 21. IMAGE CRED: Vrscout.com
  22. 22. IMAGE CRED: Vrscout.comIMAGE CREDPolygon.com
  23. 23. IMAGE CRED: Vrscout.com IMAGE CREDPolygon.com
  24. 24. IMAGE CRED: Vrscout.com IMAGE CREDPolygon.com
  25. 25. IMAGE CRED: TheVerge / Microsoft Presence MR
  26. 26. Presence MR “the most intuitive access to digital information and direct hand interaction with holograms.”
  27. 27. Swivel Low-end Roam High-end
  28. 28. IMAGE CRED: Vrgeeks.se / Google
  29. 29. IMAGE CRED: HTCVive
  30. 30. Internet of Experiences IMAGE CRED: blog.harmonicinc.com
  31. 31. First-person
  32. 32. IMAGE CRED: Oculus
  33. 33. Re-directed touch
  34. 34. Uppfattad ruttVerklig rutt Re-directed walking
  35. 35. “Internet of Experiences”
  36. 36. “Virtual reality has the potential to be the most social platform” Mark Zuckerberg
  37. 37. Hur är VR applicerbart på er verksamhet?
  38. 38. NU.
  39. 39. AI: Artificial Intelligence
  40. 40. 46
  41. 41. 47
  42. 42. 48
  43. 43. 49
  44. 44. 50
  45. 45. 51
  46. 46. 52
  47. 47. 53
  48. 48. 54
  49. 49. 55
  50. 50. 56
  51. 51. 57
  52. 52. 58
  53. 53. X + AI 59
  54. 54. “Anything that can be tracked will be tracked”
  55. 55. 1. Effektivare verksamhet
  56. 56. 2. Miljömässiga vinster
  57. 57. 3. Disruptiv innovation och nya affärsmodeller
  58. 58. The Internet of Caring Things “The challenge is converting a world built byand for the young into a world that’s supports and engages population that live 100 years and beyond”* * Laura Carstensen, professor of psychology and director of Stanford Center. Time Magazine February 23 2015.
  59. 59. 4. Anpassade tjänster
  60. 60. Privat Transparent Generell Personaliserad
  61. 61. Vanity trumps privacy
  62. 62. Kreativitet slår data
  63. 63. “Big data is the new oil” IMAGE CRED: atlanticsentinel.com
  64. 64. Marketing to the Moments
  65. 65. Moments that Matter • On an average day in the US, there are 18 million posts, comments, likesand sharesabout cooking and baking • Tuesday and Wednesday have the fewest posts. 52%of the FB posts about cooking and baking happen on Friday, Saturday and Sunday • People are cooks on weekdays, gourmets on weekends • 83%of the cooking and baking interactions happen on a mobile device in the US • Married people interact about cooking and baking than single people *Facebook IQ
  66. 66. Be Personal Be Precise Be Persistent
  67. 67. Information Connectivity Sensors
  68. 68. Millennials & Gen Z
  69. 69. IMAGE CRED: Unsplash.com
  70. 70. GEN Z
  71. 71. Men… Går det ens att prata om dem som en enda grupp? 83
  72. 72. • Etniskt diversifierade • Könsöverskridande identiteter • Har online personas • Flerakarriärsinriktningaroch ett flexibelt synsätt på yrkesval • Leveri icke-traditionellahushåll • Stor köpkraft 84
  73. 73. Vi pratar om Gen Z & Millennials som om de vore kloner IMAGE CRED: Unsplash.com
  74. 74. Mindset
  75. 75. ”The power of the niche” Syfte Individualism Samhörighet
  76. 76. 89 #dropthemillennial IMAGE CRED: Unsplash.com
  77. 77. Defines me Fits me Tidigare generationerMillennials & Gen Z ”Jag väljer varumärken och produkter som stödjer den jag vill vara!” The creation of myself IMAGE CRED: Unsplash.com
  78. 78. Koncentrationsförmåga = noll Hur påverkar det content? 91
  79. 79. 92
  80. 80. Exempel 93
  81. 81. 94
  82. 82. 95 Uttrycker en känsla
  83. 83. 96 Berättar en historia
  84. 84. 97 Gärna med en katt
  85. 85. Sammanfattningsvis Årets heta ämnen var… VR: Virtual reality AI: Artificial Intelligence
 Tracking stuff
 Marketing to the moments
 Gen Z & Millennials 98
  86. 86. Just det, vi höll på att glömma… 99
  87. 87. 100

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