Audience Research

1. Audience Research:
The Maze Runner
By Kelechi Okorie

7. Target Audience
• The Maze Runner is a Thriller film with a
various amount of sub-genres such as Sci-fi,
Mystery and Drama. The target audience is
young adults (teenagers).

8. Layout
• The Layout of the Facebook page is simple and easy
to access so teenagers can learn more about the
film and buy tickets. This is also good because it
takes them straight to the trailer which can be
found on the page so they can check it out straight
away. The Facebook page isn't bombarded and
surrounded by a lot of words so it is very eye
catching for the teenagers. The Page opens with a
picture at the top so the target audience is
immediately interested. This is also good because it
will make them stay on the page, support it and
watch it.

9. Images
• The Images are targeting the audience as the
main characters in the film are teenagers
and that is the aim as they are the primary
audience. Here shows an example of the
pictures of teenagers in the film.

10. Images
• In the background of the picture, there is a tower and a mountain that is
crumbling and falling to the ground. It also shows teenagers running up the
tower trying to avoid danger. This reinforces the thriller and mystery genre as
we want to know what will happen next and we become terrified for
characters as we don’t know their fate. This is important for the target
audience as they are teenagers and they will want to see their peers succeed,
find a solution and overcome a massive obstacle. “Tower” has a negative
connotation of uncertainty and a bad reputation therefore the target audience
will want to see how they deal with this. They will be able to relate to the
teenagers in the film as they are around the same age group.

11. Tagline
The tagline on the Facebook
page is “Their fate is in his
hands”. Supporting the
tagline is a close up shot of a
teenage male who is the
main character of the film.
This is aimed at the target
audience because the fate of
their group is in the hands of
a teenage boy with two
other teenagers supporting
him in his attempts to save
them.

12. Font Style, Size and Colour
The correct term for this font
style is called Pirulen. Pirulen is a
wide, hi-tech headliner. This
typeface was made for machines
which makes it very intimidating.
It is very futuristic and eye
catching. It gets bigger and bigger
on each line which may connote
the danger that will occur in the
film. The colour of the font is
black. Black is associated with
power, elegance, formality,
death, evil, and mystery which is
one of the sub- genres. Black is a
mysterious colour associated with
fear and the unknown (black
holes). It usually has a negative
connotation (blacklist, black
humour, 'black death').