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Beauty
Innovation
Leaders
Summit
Be Innovative!
Be Educational!
Be Creative!
Be Online!
innoCos
summit
Madrid
H o t e l ...
Corporate
Agencies
Other
C-­‐Suite	
  	
  7	
  
Vice	
  Presidents	
  	
  31	
  
Directors	
  	
  37	
  
Managers	
  	
  2...
Featuringspeakersfrom leadingcompanies:
Irina Barbalova, Global Head
of Beauty & Personal Care
Research, Euromonitor Int
P...
Case study
Change & Innovation: when following the trends is just not
enough
• Understanding why & how adaptability can be...
Networking coffee break & exhibition
Interactive workshop
Voice of the product: what could it tell you?
If your product co...
Registration and refreshments
Keynote presentation
Personalizing the digital beauty experience
• Using augmented reality t...
Networking lunch & farewell
Trend walk
12:30
14:00
12:00
11:30
Closing keynote
Shape shifting landscapes’ - What Silicon v...
innoCosSummit, Madrid, Spain
June 4-5 2015
NAME 1
POSITION
EMAIL
NAME 2
POSITION
EMAIL
NAME 3
POSITION
EMAIL
ORGANIZATION
...
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2015 2012
2015 2011
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2013 2009
3rd annual innoCos Digital 2nd annual innoCos
6th annual inn...
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innoCossummit

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innoCossummit

  1. 1. 1 Beauty Innovation Leaders Summit Be Innovative! Be Educational! Be Creative! Be Online! innoCos summit Madrid H o t e l W e l l i n g t o n J u n e 4 - 5 2 0 1 5
  2. 2. Corporate Agencies Other C-­‐Suite    7   Vice  Presidents    31   Directors    37   Managers    22   Other    3   2  CMO,VPs Directors of Marketing  VPs, Head of Innovation, Front End Innovation  VPs, Directors of Consumer Insights  Head of New Product Development  VPs, Directors of Research & Development  Branding executives  Head of Retailing and eCommerce  VPs and Directors of Packaging (Innovation, Development, Design) innoCosisn’tfor everyone.Thisisahigh–leveleventforasmallgroupof80-100like- mindedcorporate executives. Have alookatwhojoinedusatthepreviousevent: in2015! Take a look who you’ll meet An exclusive gathering of SeniorMarketing&InnovationExecutives  Business Development Directors  Head of Market Research  Directors of Digital Marketing  Head of Social Media Strategy
  3. 3. Featuringspeakersfrom leadingcompanies: Irina Barbalova, Global Head of Beauty & Personal Care Research, Euromonitor Int Peter Blenkiron Senior Director Product de- velopment, GlaxoSmithKline Angela Cretu, General Man- ager Turkey, Group VP Africa & Middle East Avon Beauty Graham Cross, Director of Commercial Alliances and Supplier Innovation, Unilever Jessica Clark Vice President/GM EMEA, Tria Beauty Grace Fodor, Founder, Studio | 10 Caroline Grange, Interna- tional digital and e-commerce director, Make Up For Ever Andrew Grella, Founder, Formen Dr. Thomas Foerster, Corporate VP R&D Beauty Care, Henkel Craig Dubitsky, Friendly CEO, Hello-Products Semyon Kogan, CEO, GEN3 Partners Lara Morgan, Chief evolution officer, Functional- fragrances Jennifer Tidy, Vice President Partnerships ModiFace Eva Johnston, CEO Eva.J Natural Luxury Cosmet- ics Business Peter Sonnekus-Williams, Chief Marketing Officer/ Vice Presi- dent Marketing, Galderma Elena Canadas, Marketing Director, Lipotec Partnersandsponsors: Lead sponsor: GoldSponsor: Functional Fragrances 3
  4. 4. Case study Change & Innovation: when following the trends is just not enough • Understanding why & how adaptability can become a vital busi- ness driver. • Change; don’t be changed: Strategically leveraging on key move- ment. • Identifying the hidden barriers in the application of innovative strategies. Jessica Clark,Vice President/GM EMEA,Tria Beauty Registration and refreshments & networking game! Opening address from the chair & opening presentation: Reinventing Traditional Norms in Global Beauty The presentation will discuss how the beauty industry is trans- forming through the exploration of novel growth concepts and tapping into more prospective and less penetrated areas for future revenue generation. It will also assess the increasingly chal- lenging operating environment and how major beauty players are adapting in the face of strong growth from local and regional play- ers in developing markets, as well as rapid expansion of smaller and niche players providing more tailored and exclusive offerings. Irina Barbalova, Global Head of Beauty & Personal Care Research, Euromonitor International Networking coffee break sponsored by 08:00 09:00 09:30 10:00 10:30 1 DAY Case study Customer-centric product development: reimagining product launch in the digital era • Building innovation teams to identify, evaluate and capitalise on emerging trends. • Engaging customers in the product development process and improve global competitiveness. • Utilising customer data to understand buying behavior and interests. Peter Blenkiron, Senior Director Product development, GlaxoS- mithKline 11:00 Case study Innovation at the heart of the brand Innovation must be at the heart of every brand, every company and intertwined into culture to ensure sustained growth. Having build the worlds most respected luxury toiletries brand li- censing company manufacturing in both China and Eastern Europe supplying hotels, Airlines and Cruise Lines as founder of Pacific Direct, Lara Morgan will both share her experiences, best practise innovation where building original niche positions continues to drive her investment passion in new brands with ingenious product performance. Lara will outline what sets companies and brands apart in the innovation game using examples from Scentered.com newly launched in Space NK, in Spiezia 100% Organic Authentic skincare, the first ever total brand approved by the Soil Associa- tion and with her approach to activbod, a niche range on trend with serving active people engaged in wellbeing and recovery. Lara Morgan, Chief evolution officer Functional- fragrances - in- cluding Activbod, Scentered & Spiezia 4
  5. 5. Networking coffee break & exhibition Interactive workshop Voice of the product: what could it tell you? If your product could speak, what would it say? If your system was hiding sources of customer value, how would you know it? If your customers could inquire about technologies beyond their under- standing, what would they ask for? Dr. Sam Kogan, CEO of GEN3 Partners, will answer these ques- tions and more when he introduces theVoice of the Product (VOP) – a powerful means for complementingVoice of the Customer insights.Through a systematic and structured review of a prod- uct’s system and supersystem,VOP can uncover new, unexploited targets for disruptive product innovation. While consumer feedback may be limited to what is known,VOP analysis mines for unknown sources of value by “interviewing” the product (through its functions), industry (through patents), and future (through technology trends). VOP analysis can unlock new directions for innovation – like the breakthrough delivery system that became CrestWhitestrips. Similarly, it was the voice of the product – not the voice of the cus- tomer – that led to technology driven innovations like the iPhone. Come learn howVoice of the Product can be combined withVoice of the Customer to redefine your innovation pipelin. Semyon Kogan, CEO GEN3 Partners 15:00 13:30 Networking lunch12:30 1 DAY Case study Great companies think differently Studio10 debuted in March 2014, igniting a cult frenzy with instant celebrity, MUA and press fans including India Knight, SundayTimes Style, who claimed it was ‘genius’. Studio10 is a new, innovative range of age correcting, problem solving and skin perfecting ‘quick fix’. • Building brands that resonate with consumers - focusing on the ‘niche’ and the concept of ‘micro-segmentation’ • Translating a ‘listening not tell’ approach to product design - re- ally understanding your audience • Keeping communication clear, simple and relevant - ’what’s the story’; the idea of speaking in ‘headlines’. Grace Fodor, Founder Studio 10. 12:00 11:30 Case study This could be a men’s world: the potential of the male grooming market • Understanding the evolution of male beauty market in Europe and beyond. • Identifying the key trends in the male grooming market. • Moving beyond cultural norms and inspire the negatively predis- posed . Andrew Grella, Founder, Formen 5
  6. 6. Registration and refreshments Keynote presentation Personalizing the digital beauty experience • Using augmented reality to boost e-commerce.. • How to digitally engage with consumers. JenniferTidy,Vice President Partnerships, ModiFace 08:00 Day 2 09:00 1-2 DAY End of day Registration for the tablo flamenco dinner experience Networking reception17:30 16:30 18:30 19:30 Panel discussion Innovative ingredients: fulfilling consumer needs and meeting product claims What are the best new ingredients on the market today and do they live up to their claims?This session allows suppliers to showcase new products and gives you the chance to ask questions relating to them. • Reviewing the latest developments in multifunctional, anti-aging and natural products • Tailoring formulations to local skin types. • Ensuring product success through the collaboration of R&D and marketing teams Elena Canadas, Marketing Director, Lipotec; Fabienne JacquetVP Strategic Insights IFF Graham Cross, Director of Commercial Alliances and Supplier In- 16:00 Case study Crossing boundaries: getting the most out of open innovation • Advancing departmental alignment, enhancing partnerships and drive enterprise growth. • Promoting culture shift by repositioning cross-functional teams. • Developing interdepartmental marketing and communication strategies. Graham Cross, Director of Commercial Alliances and Supplier In- novation, Unilever 15:30 Case study The green challenge: cosmetic product innovations with sustain- ability benefits • Sustainability strategy: footprint and performance. • Full life-cycle assessment. • Examples of sustainovations. • Carbon and water footprint. • Sustainable consumption. Dr.Thomas Foerster, CorporateVP R&D Beauty Care, Henkel 6
  7. 7. Networking lunch & farewell Trend walk 12:30 14:00 12:00 11:30 Closing keynote Shape shifting landscapes’ - What Silicon valley has in store for us next and how it will influence everything we do. Peter Sonnekus-Williams, Global Chief Marketing Officer /Vice President Marketing & Communications at Nestlé Skin Health Consumer / Galderma. Luxury is emotional Eva Johnston, CEO Eva.J Natural Luxury Cosmetics Business 10:30 11:00 Networking coffee break Say Hello to Hello and the idea of elevating the everyday The best ideas are often the simplest ideas. Differentiation at shelf has become more and more important to generate aware- ness and trial, yet we are often subject to category norms and manufacturing limitations. This case study presentation will provide an insight into how the start up company hello products has maximized shelf presence and built a strong customer base by focusing on their messaging, their mission, their ingredients and their overall design strategy. • Identifying the big, bold ideas that help brand leaders create products and experiences that turn the ordinary into the extraor- dinary • Anchoring your brand: Creating products that consumers don’t merely use, but fall in love with • Generating the ‘right message’ on your pack to guarantee an increased bottom line Craig Dubitsky, seriously friendly CEO, Hello-Products 10:00 Case study Avon M-powers women • Utilizing Mobile technology to connect women in the world of beauty and create a compelling social shopping channel. • Elevating experience with apps to create instant gratification, emotional bonding, social connection. • Using mobile aps for a greater purpose – fight breast cancer and domestic violence. Angela Cretu, General ManagerTurkey, GroupVice President Africa & Middle East, Avon Beauty 2 DAY Case study Digital transformation in the beauty sector • Highlighting the far-reaching implications of ‘digital strategy’ on a company’s business model. • Building a transformational mindset for digital strategy to be- come a reality and create value . • Capitalising on social media for insight generation. Caroline Grange, International Digital and ecommerce Director, Make Up For Ever. 09:30 7
  8. 8. innoCosSummit, Madrid, Spain June 4-5 2015 NAME 1 POSITION EMAIL NAME 2 POSITION EMAIL NAME 3 POSITION EMAIL ORGANIZATION VAT NUMBER ADDRESS POSTCODE T OWN COUNTRY TEL FAX Conference Fee o Two days conference ticket €1995 o Conference Ticket: ONE day only €1350 o add Flamenco Experience (not included in the conference fee) €120 o add promotional package (for suppliers) €295 I agree with the Terms & Conditions Signature Date Return this registration form complete with signature to email: registration@innocosevents.com Prices include the conference documentation, lunches, refreshments and service charge but excludes the optional dinner, travel costs and hotel accommodation Payment is required within 10 days You are not registered until you have received an e-mail confirmation. Groups of 3 - SAVE 20% off the normal rate Groups of 4 & more - SAVE 40% off the normal rate Registration confirmation Upon receipt of your payment for the conference a confirmation email will be sent containing instructions and updates. Registration confirmation will not be distributed by post. Hotel Accommodation Upon receipt of your signed registration form you will receive an email with information on how to secure your accommodation. Delegates are responsible for making accommodation reservations directly with the selected hotel and entering into an agreement with the hotel regarding credit card guarantees, cancellation terms and conditions, and room rates. KGS cannot accept responsibility for hotel accommodation disputes between a delegate and the hotel. Disabled access Please notify us if you require special assistance. Promotional Literature Please note that no individual or organisation may display or distribute publicity material or other printed matter during the conference, unless agreed upon and arranged with KGS. Organisations and companies wishing to discuss promotional opportunities should contact: Irina Kremin tel: +31 70 4040170 or email: ikremin@innocosevents.com Cancellations and Substitutions KGS will not be able to mitigate its losses for any less than 50% of each individual delegate registration, even if cancelled within 1 day after booking. Cancellations must be received by mail, fax or email three weeks before the conference. In case of cancellation thereafter the full conference fee is payable. No credit note will be issued if cancellation is received 3 weeks or less prior to an event. Delegate substitutions are welcome at any time prior to the dates of the conference. If for any reason, KGS decides to amend or ot cancel the conference, KGS is not responsible for any costs and/or damages, such as covering airfare, hotel and/or other costs incurred by delegates. In the event that KGS cancels the conference, KGS reserves the right to provide a credit of an equivalent amount to another conference within the same sector. KGS does not bear responsibility for any conference/programme amendments and/or cancellations, such as speaker cancellation, KGS also reserves the right to change the programme as it sees fit. KGS does not provide refunds due to programme changes and cancellations. KGS reserves the right to refuse at its discretion delegates and companies wishing to attend or resister for any of its events. Event Organisation The event is organised, administered and delivered by KGS B.V., Registered offices: KGS B.V., Park Hoornwijck 37,2289CZ, Rijswijk, VAT number: NL822557769B01, Chamber of Commerce of The Hague 50125893 Privacy Policy The personal information obtained from this form will only be used for purposes relating to the conference. You may receive additional information regarding future events from KGS. Your name and contact details may be passed on to conference sponsors who may wish to communicate with you. If you do not want to receive information from other companies, please contact us at info@kgsglobal.com or +31 643001954 8 Registernow
  9. 9. 9 2015 2013 2015 2012 2015 2011 2014 2011 2014 2010 2013 2009 3rd annual innoCos Digital 2nd annual innoCos 6th annual innoCos summit 4th annual innoCos summit 3rd annual innoCos Digital 1st annual innoCos USA 2nd annual innoCos Digital 3rd annual innoCos summit 5th annual innoCos summit 2nd annual innoCosmetics Europe 1st annual innoCos Digital 1st annual innoCosmetics Europe June 25, Los Angeles USA NYC, USA June 4-5, Madrid Spain Nice, France March 18, London, UK NYC, USA NYC, USA Geneva, Switzerland Rome, Italy Paris, France Paris, France Berlin, Germany Examplesofthetopexecutiveswhoattend innoCos

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