H o t e l W e l l i n g t o n
J u n e 4 - 5 2 0 1 5
CMO,VPs Directors of
VPs, Head of Innovation,
Front End Innovation
VPs, Directors of
Head of New Product
VPs, Directors of Research
Head of Retailing and
VPs and Directors of
mindedcorporate executives. Have alookatwhojoinedusatthepreviousevent:
Take a look who you’ll meet
An exclusive gathering of
Head of Market
Directors of Digital
Head of Social Media
Irina Barbalova, Global Head
of Beauty & Personal Care
Research, Euromonitor Int
Senior Director Product de-
Angela Cretu, General Man-
ager Turkey, Group VP Africa
& Middle East Avon Beauty
Graham Cross, Director of
Commercial Alliances and
Supplier Innovation, Unilever
Vice President/GM EMEA,
Studio | 10
Caroline Grange, Interna-
tional digital and e-commerce
director, Make Up For Ever
Dr. Thomas Foerster,
Corporate VP R&D Beauty
Chief evolution officer,
Vice President Partnerships
Eva Johnston, CEO
Eva.J Natural Luxury Cosmet-
Peter Sonnekus-Williams, Chief
Marketing Officer/ Vice Presi-
dent Marketing, Galderma
Change & Innovation: when following the trends is just not
• Understanding why & how adaptability can become a vital busi-
• Change; don’t be changed: Strategically leveraging on key move-
• Identifying the hidden barriers in the application of innovative
Jessica Clark,Vice President/GM EMEA,Tria Beauty
Registration and refreshments & networking game!
Opening address from the chair & opening presentation:
Reinventing Traditional Norms in Global Beauty
The presentation will discuss how the beauty industry is trans-
forming through the exploration of novel growth concepts and
tapping into more prospective and less penetrated areas for
future revenue generation. It will also assess the increasingly chal-
lenging operating environment and how major beauty players are
adapting in the face of strong growth from local and regional play-
ers in developing markets, as well as rapid expansion of smaller
and niche players providing more tailored and exclusive offerings.
Irina Barbalova, Global Head of Beauty & Personal Care Research,
Networking coffee break sponsored by
Customer-centric product development: reimagining product
launch in the digital era
• Building innovation teams to identify, evaluate and capitalise on
• Engaging customers in the product development process and
improve global competitiveness.
• Utilising customer data to understand buying behavior and
Peter Blenkiron, Senior Director Product development, GlaxoS-
11:00 Case study
Innovation at the heart of the brand
Innovation must be at the heart of every brand, every company and
intertwined into culture to ensure sustained growth.
Having build the worlds most respected luxury toiletries brand li-
censing company manufacturing in both China and Eastern Europe
supplying hotels, Airlines and Cruise Lines as founder of Pacific
Direct, Lara Morgan will both share her experiences, best practise
innovation where building original niche positions continues to
drive her investment passion in new brands with ingenious product
performance. Lara will outline what sets companies and brands
apart in the innovation game using examples from Scentered.com
newly launched in Space NK, in Spiezia 100% Organic Authentic
skincare, the first ever total brand approved by the Soil Associa-
tion and with her approach to activbod, a niche range on trend with
serving active people engaged in wellbeing and recovery.
Lara Morgan, Chief evolution officer Functional- fragrances - in-
cluding Activbod, Scentered & Spiezia
Networking coffee break & exhibition
Voice of the product: what could it tell you?
If your product could speak, what would it say? If your system was
hiding sources of customer value, how would you know it? If your
customers could inquire about technologies beyond their under-
standing, what would they ask for?
Dr. Sam Kogan, CEO of GEN3 Partners, will answer these ques-
tions and more when he introduces theVoice of the Product (VOP)
– a powerful means for complementingVoice of the Customer
insights.Through a systematic and structured review of a prod-
uct’s system and supersystem,VOP can uncover new, unexploited
targets for disruptive product innovation.
While consumer feedback may be limited to what is known,VOP
analysis mines for unknown sources of value by “interviewing” the
product (through its functions), industry (through patents), and
future (through technology trends).
VOP analysis can unlock new directions for innovation – like the
breakthrough delivery system that became CrestWhitestrips.
Similarly, it was the voice of the product – not the voice of the cus-
tomer – that led to technology driven innovations like the iPhone.
Come learn howVoice of the Product can be combined withVoice
of the Customer to redefine your innovation pipelin.
Semyon Kogan, CEO GEN3 Partners
Great companies think differently
Studio10 debuted in March 2014, igniting a cult frenzy with instant
celebrity, MUA and press fans including India Knight, SundayTimes
Style, who claimed it was ‘genius’. Studio10 is a new, innovative
range of age correcting, problem solving and skin perfecting ‘quick
• Building brands that resonate with consumers - focusing on the
‘niche’ and the concept of ‘micro-segmentation’
• Translating a ‘listening not tell’ approach to product design - re-
ally understanding your audience
• Keeping communication clear, simple and relevant - ’what’s the
story’; the idea of speaking in ‘headlines’.
Grace Fodor, Founder Studio 10.
11:30 Case study
This could be a men’s world: the potential of the male grooming
• Understanding the evolution of male beauty market in Europe
• Identifying the key trends in the male grooming market.
• Moving beyond cultural norms and inspire the negatively predis-
Andrew Grella, Founder, Formen
Registration and refreshments
Personalizing the digital beauty experience
• Using augmented reality to boost e-commerce..
• How to digitally engage with consumers.
JenniferTidy,Vice President Partnerships, ModiFace
End of day
Registration for the tablo flamenco dinner experience
Innovative ingredients: fulfilling consumer needs and meeting
What are the best new ingredients on the market today and do they
live up to their claims?This session allows suppliers to showcase
new products and gives you the chance to ask questions relating to
• Reviewing the latest developments in multifunctional, anti-aging
and natural products
• Tailoring formulations to local skin types.
• Ensuring product success through the collaboration of R&D and
Elena Canadas, Marketing Director, Lipotec;
Fabienne JacquetVP Strategic Insights IFF
Graham Cross, Director of Commercial Alliances and Supplier In-
16:00 Case study
Crossing boundaries: getting the most out of open innovation
• Advancing departmental alignment, enhancing partnerships and
drive enterprise growth.
• Promoting culture shift by repositioning cross-functional teams.
• Developing interdepartmental marketing and communication
Graham Cross, Director of Commercial Alliances and Supplier In-
15:30 Case study
The green challenge: cosmetic product innovations with sustain-
• Sustainability strategy: footprint and performance.
• Full life-cycle assessment.
• Examples of sustainovations.
• Carbon and water footprint.
• Sustainable consumption.
Dr.Thomas Foerster, CorporateVP R&D Beauty Care, Henkel
Networking lunch & farewell
Shape shifting landscapes’ - What Silicon valley has in store for
us next and how it will influence everything we do.
Peter Sonnekus-Williams, Global Chief Marketing Officer /Vice
President Marketing & Communications at Nestlé Skin Health
Consumer / Galderma.
Luxury is emotional
Eva Johnston, CEO Eva.J Natural Luxury Cosmetics Business
Networking coffee break
Say Hello to Hello and the idea of elevating the everyday
The best ideas are often the simplest ideas. Differentiation at
shelf has become more and more important to generate aware-
ness and trial, yet we are often subject to category norms and
manufacturing limitations. This case study presentation will
provide an insight into how the start up company hello products
has maximized shelf presence and built a strong customer base by
focusing on their messaging, their mission, their ingredients and
their overall design strategy.
• Identifying the big, bold ideas that help brand leaders create
products and experiences that turn the ordinary into the extraor-
• Anchoring your brand: Creating products that consumers don’t
merely use, but fall in love with
• Generating the ‘right message’ on your pack to guarantee an
increased bottom line
Craig Dubitsky, seriously friendly CEO, Hello-Products
10:00 Case study
Avon M-powers women
• Utilizing Mobile technology to connect women in the world of
beauty and create a compelling social shopping channel.
• Elevating experience with apps to create instant gratification,
emotional bonding, social connection.
• Using mobile aps for a greater purpose – fight breast cancer and
Angela Cretu, General ManagerTurkey, GroupVice President Africa
& Middle East, Avon Beauty
Digital transformation in the beauty sector
• Highlighting the far-reaching implications of ‘digital strategy’ on
a company’s business model.
• Building a transformational mindset for digital strategy to be-
come a reality and create value .
• Capitalising on social media for insight generation.
Caroline Grange, International Digital and ecommerce Director,
Make Up For Ever.
innoCosSummit, Madrid, Spain
June 4-5 2015
POSTCODE T OWN
o Two days conference ticket €1995
o Conference Ticket: ONE day only €1350
o add Flamenco Experience (not included in the conference fee) €120
o add promotional package (for suppliers) €295
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