This document provides information about the World Beauty Innovation Summit taking place in Vienna on June 9-10, 2016. It will be an exclusive gathering of around 100 senior marketing and innovation executives from leading beauty companies. The summit will feature presentations from executives of companies like Amorepacific, Unilever, and Amway on topics related to beauty innovation, including diversity, disruptive innovation, augmented reality, and expanding into Asian markets. It will also include networking activities and discussions. Registration information is provided at the end.

1. 9-10 JUNE 2016 VIENNA
WORLD BEAUTY INNOVATION SUMMIT

2. W W W. I N N O C O S S U M M I T. C O M
E M A I L : R E G I S T R AT I O N @ I N N O C O S E V E N T S . C O M
P H O N E : + 3 1 6 4 3 0 0 1 9 5 4

3. An exclusive gathering of
senior marketing & innovation exectuives
InnoCos isn’t for everyone. This is a high – level event for a small group of about
100 or more likeminded corporate executives. Have a look at who joined us at the
previous event:
Take a look who you’ll meet at Innocos
CMO, VPs Directors of
Marketing
VPs, Head of Innovation,
Front End Innovation
VPs, Directors of
Consumer Insights
Head of New Product
Development
VPs, Directors of Research
& Development
Branding executives
Head of Retailing and
eCommerce
VPs and Directors of
Packaging (Innovation,
Development, Design)
Business Development
Directors
Head of Market Research
Directors of Digital
Marketing
Head of Social Media
Strategy
C-suite
Vice president
Directors
Managers
Other Coporate Agencies Other

4. Jinpyo LEE, VP
AMOREPACIFIC
John Morgan, Global
Discover Open
Innovation, Amway
Stephanie Michel,
Chiel Marketing officer,
Bellabox Australia
Sonja Ungewitter, VP
Marketing Asia Pacific,
Beiersdorf
Tanguy Chen Laurent,
US Managing Partner,
Creative Capital
Brandon Truaxe,
Founder, Deciem
Katalin Berenyi,
President, Erborian
Irina Barbalova, Global
Head of Beauty & Pers. Care
Research, Euromonitor
International
Mazen Raydan, R&D Di-
rector, Forlle’d Sking Care
Company, Nanocosmetech
V.Onur Bayhan, Category
director(member of Board
of Executives), Hepsibura-
da.com
Des iree Reid,
General Manager,
IMAN Cosmetics
Alex Zhavoronkov,
Co-founder & CEO,
Insilico Medicine
Koko Hayashi, Founder
and CEO, Mirai Clinical
Jennifer Tidy,
Vice President Partner-
ships, ModiFace
Jorge Larranaga, Manu-
facturing Division, Num-
ber Three Inc. (Japan)
Didier Huot, Member
of the Executive Board,
Qamare
Didier Huot, Member
of the Executive Board,
Qamare
Jeremy Basset, Global
Marketig Strategy Direc-
tor, Unilever
Xavier Ormancey,
Head of R&D, Yves Rocher
Featuring speakers from leading companies:
Lead Sponsor:
Partners and Sponsors:

5. REGISTRATION AND NET-
WORKING
OPENING ADDRESS FROM THE
CHAIR
TRANSFORMING BEAUTY
THROUGH DIVERSITY
Irina Barbalova, Global Head of Beauty & Personal
Care Research, Euromonitor International
• Cross-regional influences foster a new approach
to innovation in beauty
• Diversification inspires new formats, routines and
concepts
• Consumer, ethnic and cultural diversity opens
scope for further revenue expansion and creativity
• Corporate challenges for key portfolio focus vs
niche expansion
EMBRACING DISRUPTIVE IN-
NOVATION THROUGH PART-
NERSHIPS
Jeremy Basset, Global Marketig Strategy Director,
Unilever
8:00
9:00
9:15
9:45
June 9
Morning
Activites

6. W W W. I N N O C O S S U M M I T. C O M . E M A I L : R E G I S T R AT I O
THE EMOTION OF PACKAGING: OLD, NEW,
FAST, SLOW – RITUALS OF THE EAST COME
WEST AND WEST TO EAST
NETWORKING COFFEE BREAK & EXHIBI-
TION
KEYNOTE
John Morgan, Global Discover Open Innovation, Amway.
In today’s ever-changing fast paced beauty industry the lines between
packaging, devises, and wearables are being blurred. Consumers are de-
manding more from products they use every day and the package plays a
central role in delivering on the functional, emotional, and social needs
of the consumer. Some of the topics we’ll touch on during this presenta-
tion include:
• Why rituals of the east are impacting the west
• Demystifying interactive packaging, understanding current and
emerging technologies trends currently available
• How to integrate interactive packaging technologies for maximum
consumer impact/benefit
10:15
10:45
11:15
According the Forbes’ annual list of The World’s Most Innovative Compa-
nies, Amorepacific debuted this year at No.28 and is the most innovative
cosmetics company on this list.
World’s 14th-largest cosmetics manufacturer makes first appearance on
list after its shares surge more than 100% in the past year. Dominating
the country’s beauty scene, it’s the giant behind popular brands Hera,
IOPE, Laneige, Etude House and others. In 2008 it brought to market the
“cushion foundation,” a beauty compact that quickly soared in populari-
ty; competitors followed suit
Amorepacific’s speaker name and session will be confirmed shortly.
Jinpyo LEE, VP of Strategy & Business Development Global Operations,
AMOREPACIFIC
11:45
• The Meeting
• The Courtship
• The Engagement
• Why You Should Marry Her?
Desiree Reid General Manager, SVP Band Development IMPALA inc (IMAN
Cosmetic and JayManuelBeauty)
MULTICULTURAL CONSUMER: DON’T JUST
DATE HER, MARRY HER!

7. O N @ I N N O C O S E V E N T S . C O M . P H O N E : + 3 1 6 4 3 0 0 1 9 5 4
EASTERN VS WESTERN NARRATIVES IN THE
BEAUTY INDUSTRY
12:15
14:00
15:30
• How to leverage national identity in your beauty brand narrative ? This
session will be followed by interactive brainstorming session.
DO WESTERN WOMEN DREAM OF ASIAN
HAIR?
Jorge Larranaga, Manufacturing Division, Number Three Inc. (Japan)
The Japanese Hair care and hair coloring market is not just among the
world largest, but it is also a very mature market with the world highest
per capita spending and a taste for high-end functional products. In such
competitive scenario, innovative companies are thriving and exporting
their know-how and high quality products not just to other Asian coun-
tries, but also to the West, blurring the old perception that technology
developed for Asian hair won’t work on Western heads.
• Japanese hair care and hair coloring market review and trends.
• Impact of Asian hair developments into the West.
• B2B: Hair salons and professional products in Japan.
• Organic and natural hair products: the last Asian frontier.
NETWORKING LUNCH12:45
Tanguy Chen Laurent, US Managing Partner Creative Capital
NETWORKING COFFEE BREAK & EXHIBI-
TION
NETWORKING LUNCH16:00
• The Abnormal Beauty Com-
pany story
• Beauty disruption
• Changing the world of beauty
• Honesty/integrity in the
world of beauty
• Skin health
• Current misleading beauty
claims/scams
Brandon Truaxe, Founder & CEO and Nicola Kilner, Co-CEO Deciem
Afternoon
LAUNCHING QAMARÉ, THE FIRST AND ONLY16:30

8. W W W. I N N O C O S S U M M I T. C O M . E M A I L : R E G I S T R AT I O
SWISS HALAL CERTIFIED SKIN CARE... WHEN
WEST MEETS EAST
A VERITABLE FUSION OF FRENCH LUXURY
AND KOREAN NATURAL COSMETICS
Didier Huot, Member of the Executive Board, Qamare
• Halal cosmetics: from niche to segment.
• Not only a matter of ingredients: the technical and chemical side of the
certification.
• L’Art et la manière: communication is crucial.
17:00
17:30
18:00
Katalin Berenyi, President, Erborian
Erborian was created by two women: Hojung Lee, a Korean scientist, and
Katalin Berenyi, a beauty globe-trotter. They share the same dream, that
of revealing Korean beauty secrets to the rest of the world. Erborian
associates the most sophisticated technologies and the best ingredients
from Korean pharmacopeia (traditional pharmaceutical knowledge) to
create unique formulas.
HOW AUGMENTED REALITY IS REVOLU-
TIONIZING BEAUTY
Jennifer Tidy VP Partnerships ModiFace
• How Augmented Reality can be used to transform the consumer ex-
perience
• The future of Augmented reality and how its impacting the beauty in-
dustry
• Boosting e-commerce with the use of Augmented Reality
LEADER OF THE YEAR AWARDS RECEPTION
Nominate your Leader of the Year at www.leaderoftheyearawards.com
Deadline March 31 2016!
19:00 REGISTRATION AND DEPARTURE FOR THE
DINNER
• Fusion: a main trend?
• Korean naturality + French
know-how and luxury. Reconcilia-
tion or synergy?
• The Erborian Business Case
• Main challenges and key solution
points
• The Fusion Toolbox

9. O N @ I N N O C O S E V E N T S . C O M . P H O N E : + 3 1 6 4 3 0 0 1 9 5 4
June 10Activites
OPENING ADDRESS FROM THE
CHAIR
ECOMMERCE IN SOUTH EAST
ASIA: PERSPECTIVE, CHAL-
LENGES AND GROWTH HACKS –
THE STORY OF AN ONLINE COS-
METIC RETAILER LUXOLA.COM
Adrien Barthel, Chief Marketing Officer, Sephora
digital SEA
SUCCEEDING IN ASIAN MAR-
KETS - CONSUMER LIFESTYLES
AND BUYING TRENDS
Sonja Ungewitter, VP Marketing Asia Pacific, Beiers-
dorf (China)
8:30
9:00
9:15
9:45
REGISTRATION
MARKETING AND RETAIL
STREAM
Morning

10. W W W. I N N O C O S S U M M I T. C O M . E M A I L : R E G I S T R AT I O
To create, implement & drive successful innovation everything
starts with the consumer, one has to fully understand the de-
sires & wishes, the pain points & unmet needs. Answering these
is the basic must of any FMCG brand in order to shape & develop
the right products & innovations.
But more important than ever today: One has to respect the
consumer as a real, holistic human being and must not only start
but be & stay close to him/her and be a companion throughout
the full consumer journey.
In her presentation at InnoCos in Vienna, Sonja will share how
NIVEA as No1 skin care in the world reached out to understand
men in China. She will outline how this lead to a different ap-
proach offline as well as online in comparison to men in more
western parts of the world.
Find inspiration in seeing how hidden insights have been de-
tected & translated into one of the most successful launches
ever within China male skin care.
10:45
11:15
• Turkish cosmetics market (mass & luxury segment) key vol-
ume and numbers
• Offline, online channels growth potential for Turkish market
• Turkish Shoppers preferences to choose offline or online re-
tailers
Duygu Aktaş Çekyay, Category Manager Health & Beauty, Hep-
siburada.com
SPECIFICS OF TURKISH MARKET AND
CONSUMER BEHAVIOR
NETWORKING COFFEE BREAK
Stephanie Michel, Chief Marketing Officer, bellabox Australia
• Beauty gets global but China market still remains extremely
local
• China market trends (ecommerce, online, beauty etc...)
• bellabox companywide challenges and successes through ex-
pansion to China
SUCCESSES AND CHALLENGES OF THE
BELLABOX AUSTRALIA IN ASIAN MAR-
KETS
10:15

11. O N @ I N N O C O S E V E N T S . C O M . P H O N E : + 3 1 6 4 3 0 0 1 9 5 4
11:45 HOW JAPANESE TRADITIONAL INGREDIENT
GOES TO HOLLYWOOD
Koko Hayashi, Founder and CEO, Mirai Clinical
• Successful market in Japan doesn’t mean it will be successful in USA
• Change the concept for American audience
• Tipping points by Dr. Oz, and the Academy awards in Hollywood
12:15 NETWORKING LUNCH
USING DEEP NEURAL NETWORKS FOR AG-
ING AND BEAUTY RESEARCH
13:30
Alex Zhavoronkov, Co-Founder and CEO, Insilico Medicine (USA)
While deep learning, commonly referred to as Artificial Intelligence is not
a novel concept, in order to realize its full potential scientists required
truly high performance computing and very large data sets for train-
ing, that only recently became available. The availability of Big Data and
Graphics Processing Unit (GPU)-accelerated com¬puting allowed deep
neural networks to surpass human performance in many areas including
image and text recognition, al¬lowed machines to compose music and
create works of art. However, applications in deep learning in the beauty
and healthcare industry have been scarce.
• Expectations of online retailers from the suppliers
• E-commerce strategy to become successful
NEW PRODUCT DEVELOPMENT STREAM
Afternoon

12. R&D MAIN CHALLENGES AND PERSPEC-
TIVES IN A FAST GROWING AND EVOLVING
SKIN CARE INDUSTRY
14:00
Mazen Raydan R&D Director Nanocosmetec
• Current cosmetic regulations and product safety; the impact may new
regulations have on the progress of cosmetic industry
• The rise of new promising wealthy markets and their impact on the
developing process of new products; how to meet the expectations of
these markets and their regulations
• Skin care at the present and what to expect in the future; is the Eastern
success and current popularity in cosmetic industry worth considering
and building upon in the future?
INNOVATION IN FORMULATION STREAM14:30
Xavier Ormancey Head of R&D Yves Rocher
• Innovation becomes a “claim” in our beauty industry. But most of the
time it is just novelty. Real innovation is limited for different reasons: lack
of benchmarks, capacity to take risks, consumer insights, regulations…
• For R&D how to combine incremental innovation, product portfolio re-
newal and find space for breakthrough innovations?
• How to build innovations based on company’s DNA (Botanicals, sus-
tainability…)?
CONFERENCE CLOSING AND NETWORKING
COFFEE BREAK
15:00
Insilico Medicine uses deep learning to develop disease and aging bio
-markers, repurpose drugs and discover new therapeutic interventions.
This lecture will cover deep learned biomarkers using blood-derived as
well as tissue-specific transcriptomic data as well as novel ap¬proaches
of deep learning to analyzing human skin.

13. InnoCosSummit Vienna, Austria
June 9-10 2016
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Conference Fee
o Two days conference ticket €1995
o Conference Ticket: ONE day only €1350
o Add conference dinner on June 9(not included in the con-
o Add promotional package (for suppliers) €295
I agree with the Terms & Conditions
Signature
Date
Return this registration form complete with signature to email:
registration@innocosevents.com
Prices include the conference documentation, lunches, refreshments
and service charge but excludes the optional dinner, travel costs and
hotel accommodation.
Payment is required within 10 days.
You are not registered until you have received an e-mail confirmation.
Groups of 3 - SAVE 20% off the normal rate.
Groups of 4 & more - SAVE 40% off the normal rate.
Registration confirmation
Upon receipt of your payment for the conference a confirmation email
will be sent containing instructions and updates. Registration confir-
mation will not be distributed by post.
Hotel Accommodation
Upon receipt of your signed registration form you will receive an email
with information on how to secure your accommodation. Delegates
are responsible for making accommodation reservations directly with
the selected hotel and entering into an agreement with the hotel re-
garding credit card guarantees, cancellation terms and conditions, and
room rates. KGS cannot accept responsibility for hotel accommoda-
tion disputes between a delegate and the hotel.
Disabled access
Please notify us if you require special assistance.
Promotional Literature
Please note that no individual or organisation may display or distribute
publicity material or other printed matter during the conference, un-
less agreed upon and arranged with KGS.
Organisations and companies wishing to discuss promotional oppor-
tunities should contact: Irina Kremin tel: +31 70 4040170 or email:
ikremin@innocosevents.com
Cancellations and Substitutions
KGS will not be able to mitigate its losses for any less than 50% of each
individual delegate registration, even if cancelled within 1 day after
booking. Cancellations must be received by mail, fax or email three-
weeks before the conference. In case of cancellation thereafter the
full conference fee is payable. No credit note will be issued if cancel-
lation is received 3 weeks or less prior to an event. Delegate substi-
tutions are welcome at any time prior to the dates of the conference.
If for any reason, KGS decides to amend or ot cancel the conference,
KGS is not responsible for any costs and/or damages, such as covering
airfare, hotel and/or other costs incurred by delegates. In the event
that KGS cancels the conference, KGS reserves the right to provide a
credit of an equivalent amount to another conference within the same
sector.
KGS does not bear responsibility for any conference/programme,
amendments and/or cancellations, such as speaker cancellation, KGS
also reserves the right to change the programme as it sees fit. KGS
does not provide refunds due to programme changes and cancella-
tions. KGS reserves the right to refuse at its discretion delegates and
companies wishing to attend or resister for any of its events.
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The event is organised, administered and delivered by KGS B.V., Regis-
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for purposes relating to the conference. You may receive additional
information regarding future events from KGS. Your name and con-
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Registernow
ference fee €75)

14. 2015 6th annual innoCos summit
June 4-5, Madrid, Spain
2015 3rd annual innoCos Digital
March 18, London, UK
2014 2nd annual innoCos Digital
NYC, USA
2014 5th annual innoCos summit
Rome, Italy
2013 1st annual innoCos Digital
Paris, France
3rd annual innoCos Digital
November 5, NewYork, USA
2015 2nd annual innoCos
NYC, USA
2013
2012 4th annual innoCos summit
Nice, France
2011 1st annual innoCos USA
NYC, USA
2011 3rd annual innoCos summit
Geneva, Switzerland
2010 2nd annual innoCosmetics Europe
Paris, France
2009 1st annual innoCosmetics Europe
Berlin, Germany
Examples of the top executives who attend innoCos