BUSINESS-ORIENTED OPEN INNOVATION SPECIALIZED IN CHEMICALS: HOW TO FIND SOLVERS & PARTNERS USING ON-LINE NETWORKS? Sébastien Gourdon, Open Innovation Director, SpecialChem

1. Sébastien Gourdon
Open Innovation Director at SpecialChem
+33 617 612 986
sebastien.gourdon@specialchem.com
Business-Oriented Open Innovation
Specialized in Chemicals:
Find Solvers & Partners using On-line Networks

2. Agenda
1. Why on-line networks are boosting Open Innovation?
• Open Innovation definition
• Interactivity & size of on-line networks
• Advantages of on-line Networks
2. Specialized on-line networks: Designed to find Solvers & Partners
• What are specialized on-line networks?
• Example: Chemicals & Materials On-line Network
• A Specialized Network to find Solvers & Partners
3. SpecialChem Open Innovation Offer
• What is SpecialChem
• Open Innovation finally simple & effective
4. Open Innovation: Key Factors of Success
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3. Open Innovation Definition
Internalizing / externalizing make your pipeline « porous »
Other firm´s
market
Licence, spin Our new
out, divest market
Internal
technology base
Internal/external Our current
venture handling market
External technology to
solve R&D problems
External technology base C 2002 Henry Chesbrough EIRMA SIG III, 2005-10-20

4. Why On-line Networks are boosting OI?
Superior reach & interactivity: on-line networks change the game!
 Size of on-line networks: extended reach
• In general, on-line networks are much bigger than existing contacts of a company
How many relevant people can you phone to scout innovative technologies? To solve a
technological challenge?
From existing contacts, how many are able to propose solutions you are not aware of?
• On-line networks go much beyond the traditional reach of companies
Other countries / continents
Other industries
Other area of expertise
 Interactivity of on-line networks
• Interactive marketing techniques allow to profile, target and reach hundreds of thousands of
people:
In a short amount of time
At a lower cost
Tracking all interactions
Selecting the right people: innovators, technologists…
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5. Advantages of On-line Networks
You can play on both sides!
 As a Seeker  As a Respondent
• Scout innovative technologies • Make business with motivated
Access to technologies out of your reach and corporations, out of your network
save time ( i.e. large brand owners)
• Monetize your dormant R&D • Detect companies needing your
Value dead R&D projects thanks to external
help now
resources (sell techno, partner in JV…)
• License your technologies to
• Solve R&D problems
organizations in new markets for
Find solutions to technological problems with
the support of people having already searched you
the same thing and ready to cooperate
• Co-develop technologies /
• Market your technologies products in collaboration with
Find partners who could turn your techno in new large corporations
products or penetrate new markets
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6. Specialized On-line Networks
Specialized networks: a second generation of networks
 Generic on-line networks:  Example of a specialized on-line
Network: SpecialChem
• Created in the early 2000’s
• Specialized in Chemicals & Materials
>450,000 registered members
• They cover: 5,000,000 visitors per year
• All industries
• All technologies • OI services focus on finding Solvers &
• All type of search Partners
• All geographical areas
• Covers a wide range of technologies
• Pioneers who transformed Open but ONLY in chemicals & materials
Innovation from theory to
• Innovators and R&D professionals
practice
• Through the entire chemicals &
materials value chains
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7. Chemicals & Materials On-line Network
Covers a wide range of technologies and the entire value chain
- >450,000 registered members
- 5,000,000 visitors / year
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8. Chemicals & Materials On-line Network
A Specialized Network to find Solvers & Partners
Members who could
market your
chemicals for you
Members who could Members who could
They already faced the same co-develop buy your chemicals
challenges as you chemicals with you
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9. SpecialChem is:
+450,000 Members Registered on SpecialChem / Omnexus Websites
AN INTERACTIVE MARKETING
AND
BUSINESS DEVELOPMENT COMPANY
FOR CHEMICALS & MATERIALS
ACCELERATING GROWTH
Company founded in 2000
Headquartered in Paris, France
Locations in US / Japan / India
>65 engineers, PhD & marketers
Experience FROM the chemicals & client industries
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10. SpecialChem Open Innovation Offer
Open Innovation Finally Simple & Effective
 Our on-line Network is Chemicals & Materials only, all along the value chain
 It is the world’s the largest Network in this field
 It is a Business Network, not an Academic one
 It is a truly global Network, made of professionals from all continents
 We focus on Connectivity
 We support the search of Solvers and Partners only
 We offer very Competitive Pricing
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11. SpecialChem Open Innovation Process Description
A 4-Week Streamlined Process
2
A SpecialChem expert
reviews it and gives green
light for publication when
framed correctly
1 No frills + connections- 3
focused OI service
Your RFP is communicated to
the largest business Network
Fill out your request in Chemicals and Materials
into a ready to use
RFP template 4
SpecialChem forwards you
all proposals received

12. Key Factors of Success
To Be Successfull with your Open Innovation Process, you must:
 Have access to the right network
• Choose network that is aligned with your objectives
 For business, privilege business networks
• Academia does not work with the same time frame and motivations
• For shorter time-to-market and ready-to-use solutions, use business networks
 Plan time and resources
• Open Innovation is not a magic process!
• Without time and dedicated personnel, it won’t work
• You need time to frame the RFP, to screen the proposals, to contact the respondents
 Adopt an open mind
• Be prepared to fight the “Not Invented Here” syndrome
• Always look for win-win situations with respondents
• There are efficient ways to protect IP, don’t worry
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13. Thank You!
Sébas&en Gourdon
Open Innova&on Director at SpecialChem
+33 617 612 986
sebas&en.gourdon@specialchem.com
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