1. KNY
App產業概況與國際趨勢
資訊⼯工業策進會 數位教育研究所，中⼩小企業總會
中⼩小企業陪伴式經營輔導 2013-05-17
陳 坤 助
kny@kny.tw
Sunday, May 12, 13

2. KNY
KNY
Sunday, May 12, 13

3. KNY
Google Play Top Developer
App跨界交流協會 理事⻑⾧長
KNY
kny@kny.tw
kny.cc
KNY Co.KNY
陳 坤 助
Sunday, May 12, 13

4. KNY
World-Wide
SmartPhone Sales
0
175000
350000
525000
700000
2007 2008 2009 2010 2011 2012
iOS
Windows Mobile
Android
RIM
Symbian
Bada
Windows Phone
Others
Source : Gartner
Unit:Thousands
Sunday, May 12, 13

5. KNYSource : wiki
Sunday, May 12, 13

6. KNYSource : wiki
Sunday, May 12, 13

7. KNYSource : wiki
Sunday, May 12, 13

8. KNYhttp://www.guardian.co.uk/technology/2012/nov/15/smartphones-market-android-feature-phones
Sunday, May 12, 13

9. KNY
Android & iOS
Google
Android
Apple
iOS
Apps 700K
2012/10
775K
2012/12
Downloads 25B
2012/09
50B
2013/05
Sunday, May 12, 13

10. KNY
Source : Android Official Blog 2012 Dec
Sunday, May 12, 13

11. KNY
Source : Apple iOS App Store , 2013-May
Sunday, May 12, 13

12. KNY
Source : sociable.co
Sunday, May 12, 13

13. KNY
iOS vs.Android
Downloads / Revenue
Source :App Annie
Sunday, May 12, 13

14. KNYSource :App Annie
Sunday, May 12, 13

15. KNYSource :App Annie
Sunday, May 12, 13

16. KNYSource :App Annie
Sunday, May 12, 13

17. KNYSource :App Annie
Sunday, May 12, 13

18. KNY
Source : Flurry Analytics
Sunday, May 12, 13

19. KNY
Source : Flurry Analytics
Sunday, May 12, 13

20. KNY
Source : Flurry Analytics
Sunday, May 12, 13

21. KNYSource : Flurry Analytics
Sunday, May 12, 13

22. KNYSource : DistimoYear 2012
Sunday, May 12, 13

23. KNYSource : DistimoYear 2012
Sunday, May 12, 13

24. KNYSource : DistimoYear 2012
Sunday, May 12, 13

25. KNY
Telephone
Radio
TV
Internet
Facebook
iPod
Draw Somethings
Angry Birds Space
0 8 16 24 32 40 48 56 64 72 80
Time spent to reach 50 million users
Sunday, May 12, 13

26. KNY
52M consumers
500 Top Apps
最熱⾨門的 Apps 「數位閱聽⼾戶」數量
Source : Flurry Analytics
Sunday, May 12, 13

27. KNY
500Apps = 前200⼤大週末報紙 = 前3⼤大TV shows
Source : Flurry Analytics
Sunday, May 12, 13

28. KNY
224M App 使⽤用者[相近於] 221M 電腦使⽤用者
美國的數位閱聽⼈人約220M
Source : Flurry Analytics
Sunday, May 12, 13

29. KNY
Source : Gartner
0
80000
160000
240000
320000
400000
2011 2012 2013 2014 2015 2016
287,933
188,946
119,842
73,280
40,599
22,044 21,67216,43011,8538,1425,0182,893
Mobile App Store Downloads,Worldwide, 2011-2016 (Millions of Downloads)
Paid Free
Sunday, May 12, 13

30. KNY
Source : Gartner
0%
20%
40%
60%
80%
100%
2011 2012 2013 2014 2015 2016
93%92%91%90%89%88%
7%8%9%10%11%12%
Mobile App Store Downloads,Worldwide, 2011-2016 (Millions of Downloads)
Paid Free
Sunday, May 12, 13

31. KNY
Source : Gartner
0
16
32
48
64
80
2010 2011 2012 2013 2014 2015 2016
30
17
9
4
2
1
0
34
30
20
17
11
7
3
Mobile App Store Revenue,Worldwide, 2010-2016 (Millions Dollars)
Paid IAP Ad
Sunday, May 12, 13

32. KNY
Source : Gartner
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015 2016
41%31%26%17%13%9%8%
45%
55%
60%
69%
75%
79%
82%
Mobile App Store Revenue,Worldwide, 2010-2016 (Millions Dollars)
Paid IAP Ad
Sunday, May 12, 13

33. KNY
台灣⾏行動裝置地區分佈
800萬不重複
⾏行動裝置使⽤用者
Source : Q1 2013, vpon.com
Sunday, May 12, 13

34. KNY
台灣⾏行動裝置⽐比例
Source : Q1 2013, vpon.com
Sunday, May 12, 13

35. KNY
台灣 Android 裝置⽐比例
Source : Q1 2013, vpon.com
Sunday, May 12, 13

36. KNY
台灣 Android 裝置現況
Source : Q1 2013, vpon.com
Sunday, May 12, 13

37. KNY
台灣 iOS 裝置⽐比例
Source : Q1 2013, vpon.com
Sunday, May 12, 13

38. KNY
台灣 iOS 裝置現況
Source : Q1 2013, vpon.com
Sunday, May 12, 13

39. KNY
Sunday, May 12, 13

40. KNYsource : 401(K)@flickr
CC-BY-SA
Sunday, May 12, 13

41. KNY
全球⼈人⼝口
有⼿手機
智慧型手機
會下載
被安裝
不移除
使用
$$$
Sunday, May 12, 13

42. KNYhttp://www.intersectionconsulting.com/wp-content/uploads/2010/09/social-media-funnel1.png
Sunday, May 12, 13

43. KNY
App商業模式
1. Paid app
2. Lite app
3. Free ad-supported app
4. Freemium app
5. Subscription app
6. Donate
7. Others........?
Sunday, May 12, 13

44. KNY
Google Play Top Developer
App跨界交流協會 理事⻑⾧長
KNY
kny@kny.tw
kny.cc
KNY Co.KNY
陳 坤 助
Sunday, May 12, 13

45. KNY
KNY
Sunday, May 12, 13