Kristen Obaid is an Australian technical marketer [MarTech], with experience using multiple data, content + automation platforms to enhance the customer lifecycle experience. She is interested in a marketing or technology role that allows creativity + humour, preferably related to travel, real estate, social justice, education, environment + sustainable futures.

2. My employment history
Click here for more detail: http://vizualize.me/KristenObaid#!

3. My work philosophy
I'm a passionate marketer who loves optimising the customer
experience through use of data, futuristic thinking + channel mixing.*
I have 16 years of work experience in 12 x different full time roles.
Though the majority of my career has been information technology +
marketing related (in large vocational education, consumer retail +
logistics companies) I also have extensive experience in other business
verticals which I make my MarTech expertise highly valuable + easily
transferable.
I approach work with the same integrity I do “real life” – by
championing productivity, collaboration, creativity, honesty + a “work
smart/play later” ethic.
*Eg using a creative combination of reimagined traditional methods enhanced by shiny new
automation + data toys

4. My colleague endorsed skills
 Direct, Digital,Technical + Social Media Marketing
 Strategy
 Lead Generation
 SEO
Click here for more detail: https://www.linkedin.com/in/kristenobaid

5. My years of experience

6. My recent accountabilities
 CRM Admin + Optimisation [SalesForce]
 Data reporting/Analytics
 Project Management
 Lead Generation
 Automation, User Experience, Email, Social
Management, Content ManagementTools -
administration + production
 Productivity + Effectiveness - improvement
implementation
 System + Information Architecture - integration
+ strategy

7. My favourite toys

8. My accountabilities [prior]
 Marketing strategy, optimisation, analysis
 Acquisition - Search Engine Optimisation +
Marketing (SEO/SEM), Display advertising inc
Retargeting
 Content +Website Production - inc Blog + CMS
 Event Management
 Direct Marketing
 Social Media Marketing + Community
Management
 Traffic inc CreativeTeam Management

9. My career endorsements

10. [endorsements cont’d]

11. [endorsements… more thereof]
Click here for more detail: https://www.linkedin.com/in/kristenobaid

12. My industry endorsements
 Peer Reviewed + Algorithmic
 Twitter:
https://twitter.com/KristenObaid/memberships
 Top 250 Australian Influential Marketers
 Top 100 Influential Australians in Education + Politics
 eCommerce + Conversion Expert
 Content + Digital Marketing Guru
 User Experience Design Expert

13. [industry endorsements cont’d]
Klout: https://klout.com/#/KristenObaid
 Productivity
 User Experience Design
 Advertising
 Customer Service
 Content Strategy

14. My life beyond work
If you’re exceptionally bored: https://kristenobaid.wordpress.com/about/

15. My bat channels
Mobile: 0407 391 558
Email: kristenobaid@gmail.com
Twitter: twitter.com/kristenobaid
Facebook: facebook.com/KristenObaid
Pinterest: pinterest.com/kristenobaid
LinkedIn: http://au.linkedin.com/in/kristenobaid
Instagram: Instagram.com/kristenobaid
YouTube: youtube.com/KristenObaid

16. My thanks