Ethnographic Research Methods for Consumer Studies
Learn research methods used by pros. Kaleidoscope Principal Researcher Ami Becker, PhD. has created a SlideShare presentation to demonstrate some of the top methods used in consumer ethnography.
The most essential element of user-centered design is a deep understanding of users’ attitudes, behaviors and needs. Product and service companies looking for a leading edge, build an empathetic connection to create an outstanding user experience, support consumers in achieving their goals, and build brand loyalty.
Design Research professionals leverage observational and ethnographic methods to understand how consumers interact with products, systems and services in the actual context of use. Applied successfully, these methods inspire empathy among the team and lead to key opportunities for innovation.
In this SlideShare, Becker provides tools and techniques, observational styles and 5 top methods honed from her experience creating detailed research plans through her Kaleidoscope innovation consulting firm work for some of the top consumer brands today.