This document summarizes a study on the acceptance of the Blackboard learning management system (LMS) among students at INTI International University in Malaysia. It includes sections on definitions, theoretical framework, hypotheses, preliminary analysis, findings, and contributions. Key findings are that over 60% of INTI students actively use Blackboard, and functions like assignment submission and discussions are widely accepted. However, improvements could increase acceptance, such as clearer instructions, faster speed, and more training. The study found students want to use Blackboard but it needs enhancements to improve acceptance levels. Recommendations include improving the interface, speed, training, and developing new online learning functions.

2.  Introduction
Definitions and literature review (brief)
Theoretical Framework
 Hypotheses
 Pilot Test
 Demographic Data of Respondents
 Preliminary Analysis
 Hypotheses Testing
 Findings
 Contributions

3. -Chapter ONE Introduction
Brief
OverviewThe development of information technology facilitates the improvement of
educational industry, communication convenient, teaching activities broke the
constraints of time and space. Facing a revolution about teaching and learning.
(Atkinson & Lim, 2013; Wang, 2003)
Blackboard is college-oriented designed and widely applied in the world.
More than 70% of universities in the world have already used Blackboard to
conduct the teaching work (Zheng & Niu, 2015)
ProblemStatement
The application of ICT in educational industry, students obtain more opportunities to
learn. Meanwhile, the quality of teaching will be enhanced and educational institutions
have formed more perfect teaching management system (Sarkar, 2012).
However, based on some traditional concepts and restrictions of Blackboard system,
academia has some opposed points on Blackboard system. They have some queries on
this new learning way. The acceptance of Blackboard also was influenced, even in
INTI, student always meet some problems at the beginning of new semester.
There is a need to know the current acceptance of BB and what key factors influenced
the acceptance.
Research
OandQ
• To measure the percentage of Blackboard acceptance level.
• To identify the factors that will influence the acceptance level of Blackboard.
• To model a framework that will address the key success factors in improving the acceptance level of Blackboard.
•What is the current acceptance level of Blackboard in INTI?
•What are factors that can influence the acceptance level of Blackboard.
•What is the appropriate model addressing the factors in research for improving the acceptance level of Blackboard.

4. -Chapter TWO Literature Review
Definition
LMS is the abbreviation of the learning management system which connects
instructors and students to provide a virtual teaching environment in order to be
easily able to interact and share knowledge out of the classroom (Squillante, et al.,
2014).
Blackboard is one of the typical learning management systems that was established
in 1997 via buying WebCT and offers a flexible E-learning platform and allows
instructors to post learning materials to students who visit the system online (Alassaf,
et al., 2014).
International
implementation
In North America, the implementation of LMS is widely popularized. All American
50 states and the District of Columbia’s students who are in primary and secondary
school are using LMS. high school students have the requirements that experiences
learning stages using LMS before their graduation (Kennedy & Archambault, 2012).
(Watson, et al., 2011)
In Australia, LMS provides a tool to enhance the student’s learning ability and
motivates them in studying independently. (Newhouse, 2002)
In UK, LMS established a virtual teaching platform to distribute handouts, organize
discussion on forum, provided a convenient channel to let student receive the
feedback from lecturers (Kirkup and Kirkwood 2005).
In South Africa, Cape Peninsula University adopted Blackboard as LMS to help
students improve learning efficiency and apply multiple teaching methods to enhance
the interests of learning (Ivala, 2009).

5. -Chapter TWO Literature Review
Malaysia
The Malaysia government, especially Educational Ministry provides a strong support of
adopting LMS.
The National Higher Education Strategic Plan has already been launched in 2007,
which emphasized the importance of e-learning for high education would be the main
strategic objective. (The National Higher Education Strategic Plan Beyond 2020, 2007)
90% of Malaysian high educational institutions have their own e-learning plan and 70%
of these universities request the teachers and learners to use LMS as the obligatory
task.( Amin,2011)
INTIUniversity
INTI adopts blended-learning approach in teaching, which means traditional
teaching methods, such as face to face in the classroom has been being
supported by online tools, online teaching activities(Luwita, 2012).
Main reason is due to the completion rates of online courses is still low, so the best
effective solution should combine traditional teaching mode and online course
advantages to formulate the blended-learning approach rather than adopting pure online
courses system (Reich,2015).
The blended learning methods using LMS have already essential and widely used in
most of universities around world. Because of the valuable tools of online learning
programs can offer more intuitive knowledge for learners and meantime replace some
aspects of traditional approaches of teaching and learning (Glazer, 2012). (Alshahrani,&
Ward,2014)

6. Design
Interface
External
Support
System
Interaction
Perceived
Usefulness
Willing to
use
Educational
Level
H0: There is no relationship between these 6 variables.
H1: There is a positive relationship between design of interface and Perceived usefulness.
H2: There is a positive relationship between External technology support and variable
Perceived usefulness.
H3: There is a positive relationship between system interaction and Perceived usefulness.
H4: Perceived usefulness influence positively the variable of willingness to use.
H5: Educational level has a positive relationship between the
perceived usefulness variable and the dependent variable.
H1
H2
H3
H4
H5

7. Demographic Data of Respondents
TOTAL Respondents: 212
 61.4% of respondents access BB more
than once a week!
 29.2% access BB at least once a week
 Only 9.4% do not access every week

8. Most Commonly Accessed BB Functions

9. Inner Model Evaluation
T-value and P-value are used to evaluate the path
relationship (Hair et al., 2014). Based on the table, it
shows the hypothesis results. The four hypotheses
(H1, H2, H3, H4) are all significant, which means the
IVs and DV in this construct have a positive
significant relationship. So, Hypothesis 1, 2, 3, 4 are
all supported.
Based on the multigroup analysis, all P Values
are more than 5%. So, for the construct, the
relationships between 4 independent variables
(Design interface, External support, System
interaction and Perceived Usefulness) and 1
dependent variable (willing to use) are not
significant for different educational levels. It
means moderating variable, education level
does not influence the relationships of other
variables in terms of the Design interface,
External support, System interaction ,
Perceived Usefulness and willing to use.
Therefore, Hypothesis 5 is not supported.

10. Chi -Square Test
Sig.=0.35. Results are significant at the 5% level. The students who are in the master level use
Blackboard more frequently per day. This seems to indicate that the higher degree students have
use Blackboard almost every day. Other two test’s result are not significant , which means the
educational level variable does not have influence on favorite functions and desired functions for
this construct.

11. Findings and Discussion
 Blackboard as a LMS in INTI University, Nilai, Malaysia is widely used by most of
students. But the research also found few potential problems when measuring the
acceptance level. For example, having clearer regulations or instructions will
increase the level of acceptance which form part of the External Support element
 Specific functions, such as submission of assignments and discussions are widely
accepted by INTI students when using BB. These functions have strong influence on the
students’ acceptance of Blackboard
New functions were suggested such as online payment, college
community sharing, subject enrollment and application for study overseas and so
forth to broaden the functionality as well as to integrate existing system into BB
 Master students are more likely to use Blackboard. One of the important reason
might be that the higher academic level which needs to do much research work
online, hence, the online learning skills are already developed

12. Other Supporting Data
• > 60% of students enrolled at INTI International
University, Nilai, Malaysia are currently actively using BB
as a LMS in one way of another
• > 3 assessment tools are being adopted for delivery via
BB at specific Faculty
• BB is generally being used consistently for CMS (content
management system) at various Faculty, but more is
required to fully allow students to adopt BB as a LMS

13. Problems and Recommendations
First, improving the interface
design, make the software
interface and layout more rational
and simpler. Meanwhile, put some
personalized elements on layout,
such as show user’s nationality,
the detailed information of the
class the user enrolled to allow
users to feel the feelings of
exclusive interface.
Secondly, by necessary measures
to improve the operating speed,
such as increasing network
bandwidth, update software and
servers, etc.
Third, to organize Blackboard function training for new
student each semester, the training activity can help
them to use Blackboard skillfully as soon as possible.
Finally, researching and developing more functions of
online learning, such as online lectures, online
presentation and discussion, etc. The convenient
learning mode and abundant academic resources
should be reflected by these new innovative teaching
activities
Students WANT to use Blackboard
to support learning, but needs
enhancement to improve the
acceptance and willingness level

14. THANK YOU