1. Introduction To the name:
In this trailer we're told the
name of the film at the end,
its the second to last shot. The
directors have done this as it
helps build up suspense and
mystery throughout the trailer.
Also it ensures the viewer has
the name of the film stuck in
their head at the end, its one
of the key things they’ll
remember after watching the
trailer!
This is a screen grab of the shot which reveals the name of the film. The
shot is simple; there is a plain white background, with just one word
spelling ‘Orphan’ in a gothic like text. Here we can see a brilliant
example of definition to ‘less is more’, the simplicity maximises the
feelings the viewers experience when they read the name, and also
helps stamp it into there memory.

2. How the stars are promoted:
In trailers we are often told the names of the stars featuring in the film - this is
because the stars help sell the film! Film producers often pay millions to cast
some of the biggest names in Hollywood, with these stars they are almost
guaranteed an audience. Within the Horror genre things work differently, most
people go to see the films because of the storyline and not because of who’s
featuring in it, because of this most of the casts in horror films are unknown
actors/actresses. Due to this most Horror film trailers don’t advertise the names
of the main cast members – as with the Orphan trailer.
In the Orphan trailer the
stars of the film are
introduced to us through
images. Throughout the trailer
we are constantly introduced
to all the characters in the
film, this helps the viewer
build up a sense of familiarity
with them, this is important if
they are unknown
actresses/actors.

3. Action Shots...
Towards the end of the trailer there are many action shots, I have screen
grabbed many of these and displayed them below. The action shots are very
quick as the pace of the trailer is very fast at the end. The shots build up
tension and mystery for the viewer and also generate a lot excitement.

4. ‘trailer Vs Poster’ Which is more
effective?
Overall I think the trailer is more effective
then the poster in regards to making
people want to see the film. This is
because it communicates a lot more
information to the viewer then the poster
does. The trailer builds up lots of mystery
and excitement through its use of shots
and sound, which is something the poster
cannot do. The poster is also effective,
however in order to attract a large
audience I think it must work along side the
trailer.

5. Places I would expect to see
this trailer:
•I would expect to see this trailer advertised in the cinema before the
showing of other horror films such as: Saw & Final destination. I can also
imagine it being shown before certain action and family films. Overall I
would expect to see this trailer shown in the cinema before the start of any
films with the same target audience as ‘Orphan’.
•I would also expect to see this trailer on TV, this is because it was produced
by a big production company(Warner bros). Large production companies
normally work on a large budget, and so they can afford to promote their
films by showing trailers on the TV.
•Another place I would expect to this trailer is online – on sites such as:
www.youtube.com & www.trailers.apple.com/trailers

6. Distribution Logos:
At the start of the trailer we see the distribution company logo – Warner
Bros Pictures. In the trailer the appearance of the Warner Bros logo is
different to what it normally looks like. Above you can see a picture of
the logo in the trailer (left) and the picture of the logo normally (right).
The appearance of the logo in the trailer tells us that the theme of the
film is likely to be very dark and mysterious, this is because of its dark and
luminous colours. The trailer logo also contrasts the normal appearance
of the logo which is commonly used in ‘happy ending’ films.
In the trailer, the logo helps inform the audience of the films genre right
from the start.

7. Information displayed in the last
frame:
The very last frame of the trailer shows text – it says ‘coming soon’. This informs
the audience that the film will be released soon and builds up their interest of
the film. The frame also contains the website name of the film. This is placed at
the end of the trailer to ensure the viewer remembers it, and also to encourage
them to go online and find more out about the film. Also, on the last frame
there are 2 logos of the production companies and distributors. This is another
way of promoting the film as the companies are both big and well know for
making good films.