This is a part of Lecture Series on Soft Skills for students at ARAI Academy.

1. BUILDING PERSONAL BRAND
& SELF ASSESSMENT
DR K.C. VORA
Deputy director & head PG academy

2. Exercise : Let’s know each other…..
 Form a Pair
 Pick a person you know the least about
 Explain yourself to the other
 Beyond data ( age / educational qualification / experience, etc. )
 Information / Incidents which others don’t know about you,
but it so represents you.
 Briefly narrate the incident to others …and share your own learning about
the individual
Time for the exercise
Sharing Time with each other : 7 minutes
Sharing with others : 1 minutes per participant

3. What did I hear about myself…..
1
2
3
4
5

4. What did I hear about myself…..
1. Changing perception

5. Understanding others….
Know what I saw, what I heard, what I felt…
But is that the fact??
 It is the process by which we become aware of objects, people and
events through use of our senses.
 It is an active process—not passive.
 Is it Important? It influences the way we interact with each other
 Understanding others is the heart of our Personal Leadership

6. Personal Brand
 What’s MY Personal Brand?

7. THE BRAND CALLED “ME”
• Being technically good at your job isn’t
enough today; you must also be able to
communicate, influence and motivate
colleagues and clients.
• Making an immediate positive impression is
essential for success and you cannot ignore
the fact that people are more likely to want to
do business with those who are self-aware,
‘comfortable in their own skin’ and confident.
• Ask yourself, what’s your brand identity?

8. • Personal branding is not all about self-promotion
and marketing tactics; it is more fundamental than
that.
• It is a clear, deep and profound understanding of
who you are and what you stand for. Employees
who can brand and market themselves well carry an
image that gets associated with not only their brand
name, but also the organization’s.
• It’s a careful study of oneself, in a quest to
understand what one excels in and then leveraging
on those attributes to create a brand called “me”.

9. Here are a few tips to brand yourself:
• First of all, identify and build things that help
people make that impact.
• Start by writing down qualities that distinguish
you form the rest.
• What distinct ‘feature’ do you have and how
does it benefit the people around you?
• What do you do that adds measurable and
distinctive value?
• What do you do that you are most proud of?

10. • You must make yourself visible. Without visibility,
you must can’t be distinct. Sing up for extra projects.
• Eliminate ‘good enough’ thinking. ‘Good enough’
thinking means doing the bare minimum to get the
job done. Challenge yourself to go the extra mile.
• Be available and communicate effectively in social
and professional circles.

11. • Improve yourself. Try to keep raising the bar
on your own performances and competing
with yourself.
• It is important to be visible in the system,
participative and collaborative, which will help
build a brand for oneself.
• Hence, if you want to tide high in your career,
ensure you create a positive brand and make
that impact everywhere you go.

12. My Brand Value
How would I like to See Myself…….
1
2
3
4
5

13. Understanding Myself..
 Self Awareness through:
 JOHARI WINDOW

14. Johari Window
 It is a very useful way of understanding something of how our self may be
divided into four parts that we and others may or may not see.
Known to Self Not Known to Self
Known to
Others Arena Blind spot
Not Known
to Others
Facade Undiscovered

15. Personal Brand & Johari Window
Known to Self Not Known to Self
Known to ARENA BLIND SPOT
Others Represents open self & Represents information not
information that is known known to self but known to
to self and others. others
Not FAÇADE UNDISCOVERED
Known to Represents information that Represents information NOT
Others is known to self but not known to self as well as others
known to others

16. Johari Window & Individual Effectiveness
How do I increase size of open area:
 Disclosure :
 Tell others about yourself
 Demonstrate behaviour which is aligned to what you want others to think of
you in a consistent and alert manner
 Feedback
 Be Open to receive feedback
 Give Feedback to others – share your expectations
 Dialogue to share and Understand
 Influence to create Change
 Influence to Lead

17. SWOT ANALYSIS
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS