This document summarizes why the photo editing service Pics.io is needed. It explains that while most people share photos taken on phones or cameras to social media in JPEG format, shooting in RAW format allows for better editing and higher quality photos. However, editing RAW photos requires expensive software that deters many non-photographers from using it. Pics.io aims to simplify the RAW editing process by allowing users to turn photos into masterpieces through a web browser without any software installation, and also provides cloud backup for photo collections.