Mobile Marketing is not coming soon - It's here NOW! Yet many small businesses have not started mobile marketing because it seems confusing and time-consuming. These slides, from a social media marketing talk I presented, are designed for beginners to learn the basics of social media marketing on mobile.
1. 5 Keys for Your Mobile
Social Media Strategy
With Karen Kefauver
www.karenkefauver.com
http://www.meetup.com/
marketingroundtable
2. Agenda
• Welcome!
• Social Media Overview
• 5 Mobile Tips
• Questions and Answers
3. A word about my background...
A word about my background...
• Introduct
Karen Kefauver
•Social Media Consultant
• Sports/Travel Writer
• 4:15-4:30 Questions and Answers, Evaluations
Karen Kefauver
•Social Media Consultant
• Sports/Travel Writer
•www.karenkefauver.com
•www.karenkefauver.com
4. Contact Karen
• I offer social media coaching one-on-one in person or via Skype
• I present keynote talks, train corporate staff, set up/makeover your
networks
• Facebook: www.facebook.com/karen.kefauver.business
• karen@karenkefauver.com
• http://www.slideshare.net/KarenKefauver
5. Your Biz Marketing
• Website
• Mobile Website
• Newsletter (weekly, monthly, quarterly)
• Blog (daily, weekly)
• Email marketing
• Social Media Marketing - Facebook, Twitter, LinkedIn, Google Plus,
Instagram, Pinterest, You Tube
• Traditional Media - Newspaper, Radio, TV
7. Why bother?
• Include photos in almost every Facebook post!
• Twitter is a link economy - nearly all Tweets have links!
• CROP Pictures!
• Shoot Videos 1-2 minutes
10. Why to use Social Media
• Branding – Create a recognizable identity for your product or
service. This is extremely important for a small business.
• Create a buzz – Get the word out about your products and
services in a way that promotes online conversation.
• Online reputation management – Keep an eye on what other
people and sites are saying about your name, company, or
brand online – and fix any problems, if need be.
11. Why to use Social Media
• Establish yourself as an expert – Use forums and message boards to
answer questions professionally, honestly, and correctly, which will
earn you respect as an expert in your niche. People will look to you
for answers.
• Word of mouth – Customers need to trust before purchasing – people
trust their friends and loved ones more than anyone else. So, if they
hear from someone trustworthy about your product, chances are
higher that they’ll buy. Market your products using word of mouth
virtually.
• Build relationships and become more personal – Use a variety of
social media, and you’ll build relationships with customers and
potential customers. Trust comes through honesty and sincerity.
12. Why to use Social Media
• Helps with search engines – Social media helps you move up in the
search engines because of links. Letting Google know your blog is
worthy of a mention.
• Invest! Less expensive than traditional marketing and advertising
• Your company is more accessible – An accessible company means a
more trustworthy company.
13. Social Media Overview
• Biggest Players:
• Facebook (owns Instragram)
• Twitter
• LinkedIn
• YouTube (owned by Google)
• Google+ (owned by Google)
• Pinterest
• All point to your website, integrated with Blog, Newsletter,
Email, plus Advertising, Print, TV, Radio.
14. Social Media for Teens
• Instagram - A platform that lets users snap, edit, and
share photos and 15-second videos
• Snapchat - Messaging app that lets users put a time limit
on the pictures and videos they send before they
disappear.
• Tumblr - A cross between a blog and Twitter: It's a
streaming scrapbook of text, photos, and/or videos and
audio clips. Users create and follow short blogs, or
“tumblelogs.”
28. Mobile 101
A mobile operating system, also referred to as mobile
OS, is an operating system that operates a
smartphone, tablet or other mobile device.
Current software platforms
Android
Apple OS
Windows Phone
Blackberry
29. What is a Mobile Site?
A mobile website is designed specifically for the smaller
screens and touch-screen capabilities of smartphones
and tablets. It can be accessed using any mobile
device's Web browser.
30. What is a Mobile App?
A mobile app is a smartphone or tablet application.
Unlike a mobile website, a mobile app must be
downloaded and installed, typically from an app
marketplace, such as the Apple App Store or Android's
Google Play store.
31. Mobile SMS
Short Message Service (SMS) is a text messaging
service component of phone, Web, or mobile
communication systems.
SMS is used in direct marketing, known as SMS
marketing
32. Mobile MMS
Multimedia Messaging Service (MMS) is a standard
way to send messages that include multimedia content
to and from mobile phones.
Unlike text only SMS, commercial MMS can deliver a
variety of media including up to forty seconds of video,
one image, multiple images via slideshow or audio plus
unlimited characters.
35. Tip #2 Social Media Mobile
Design Mobile-Friendly Website, Blog, and
email
F
A responsive web design ensures your blog or
website appears properly formatted on various
mobile devices.
40. Tip #3 Social Media Mobile
Set up YOU TUBE channel
How To, Humor, Tour, Customers, Employees
41. You Tube - World’s 2nd largest search engine
F
YouTube processes more than 3 billion
searches a month. 100 hours of video are
uploaded every minute. It's bigger than Bing,
Yahoo!, Ask and AOL combined!
42. VINE VIDEO
F
Shoot Video
Average Vine user between 13 and 25 years old —
otherwise known as Millennials.
47. Explore Facebook Atlas
Google and Facebook are
Numbers One and Two in the
$140 billion digital ad market
F
Atlas is Facebook’s way of
taking on Google Adsense
58. Measure!
•Measure your social marketing efforts
•Use Facebook Insights
•Use Google analytics
59. Promote Social Sites
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks
60. Favorite Social Sites
• Tools to TRY: hootsuite.com for social management Canva.com
• Smartbrief: https://www.smartbrief.com
• Social Media Examiner: Guide to the social media
jungle, http://www.socialmediaexaminer.com
• Techcrunch: http://techcrunch.com
• MEDIA: New York Times Tech Blog:
• http://bits.blogs.nytimes.com
61. MOBILE resources
• http://mobilemixed.com GREG HICKMAN
• https://blog.bufferapp.com/mobile-social-media-marketing-
strategy - KEVAN LEE
• Facebook ATLAS
63. Build your BASE
How does a customer opt-in to a mobile campaign?
1. Text to short code: send a text with the provided
keyword to a 5 or 6-digit F
short code and then their
mobile number is entered into your program.
64. Build your BASE
Web opt-in: Another way to provide your audience a
F
method to opt-in, is to use a web opt-in form
65. Build your BASE
Be relevant! Drive opt-ins by offering compelling
content designed to drive immediate use. Consider
short-term offerings to entice your fans to join.
Exclusive branded video content
F
Coupons
Sneak peeks to new offerings
Relevant news alerts
Early access to programs