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Customer-Defined Value
Value-Adding (VA) - any operation or
activity your external customers value
and are (or would be) willing to pay for.
Non-Value-Adding (NVA) - any operation
or activity that consumes time and/or
resources but does not add value to the
product (good or service) the customer
receives.
Necessary – support processes, regulatory
requirements, etc.
Unnecessary – everything else - WASTE
© 2010 Karen Martin & Associates
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