KILLER Become a corporate blogger
@karlfiltness

@karlfiltness But wait am I
reading this? WHY

Probably because your boss you
to blog “asked” @karlfiltness

Or you might just want
to show the world how awesomeyou are @karlfiltness

Whatever the reason, blogging is
a vital part of modern marketing @karlfiltness

15 blog posts 1200 new
leads Brands that create per month average per monthTweet this Click here for more stats @karlfiltness

@karlfiltness IF YOU WANT TO
BECOME A BETTER BLOGGER, HERE ARE TO CONSIDER 10 things

TOPICThe starting point
@karlfiltness
1

@karlfiltness Write about topics that
you are an expert oR you are interested in. If you don’t know what to write about, ask marketing. If they don’t know, be scared. BE VERY SCARED!

Focus on onE If you
are writing about how to improve SEO, don’t mix tips about improving CRO. TOPICper blog posT @karlfiltness

@karlfiltness Ask yourself these questions:
Pick one person you are writing to. Who am I targeting? Why will they love this? Why would they share it?

TYPESThe style
@karlfiltness
2

@karlfiltness Try these easy approaches:
How to… Personal blog 6 tips… (listpost) Trip/conference report

@karlfiltness Are you a Irony
Satire Screw-ups Storytelling Opinion leader Blogging Rockstar? Try something harder:

@karlfiltness Want your post to
get 11,1 % of blog posts that are shared over a 1000 times are list posts shared? Tweet this Source: OkDork

HEADLINE To click or not
to click @karlfiltness 3

@karlfiltness The headline determines if
anyone will click and open the blog post It’s really important!

@karlfiltness people will read your
headline. 8/10 2/10will read the rest of what you wrote. Tweet this Source: CopyBlogger

The blog post has to
be about the It guides your writing process. When it’s a wrap, read it through and see if something better has emerged. headlineStart with the headline, end with the headline @karlfiltness

FIRST PARAGRAPH Should I stay
or should I go? @karlfiltness 4

@karlfiltness Now someone has clicked
on your masterpiece. The first couple of lines are crucial. This is the Will the reader commit and continue reading? It is the first impression – it has to pack a punch. moment of truth

@karlfiltness Use a include an
interesting fact, BOLD STATEMENT, make an offer that cannot be refused.

BODYThe bread and butter @karlfiltness
5

@karlfiltness On the average Web
page, users have time to read only 20-28 % of the words Scannability is a must! Tweet this Source: NNGroup

@karlfiltness • Use lists •
Bold keypoints • Add a picture Use subheads break down the content to snackable portions The reader will know what lies ahead and they can look for something interesting to start reading.

@karlfiltness If you start to
write extremely long sentences and paragraphs, reading the text of a tiny screen is very hard and it is difficult to focus on what you really want to say, because so much is going on and this doesn’t provide a good experience, thus the reader will get bored and stop reading your complex and rambling text, so it is highly recommended to keep the sentences short and sweet for improved readability. Keep sentences short!

@karlfiltness Be interesting, be yourself,
show your personality, add emotion. Emotion = Attention

@karlfiltness In an opinion post,
you don’t have to cover every angle. A blog post that makes everyone feel included is boring. You probably should try to create conversation. You shouldn't use conditional and it maybe smart to try to avoid words like perhaps, try and maybe. TAKE A STANCE!

@karlfiltness Use them as an
ongoing theme. If you use hole-in-one in the first paragraph, don’t end with a slam dunk. PRO TIP: Consistent Metaphors that’s a red card

LINKSLook! Whats over there? @karlfiltness
6

@karlfiltness Links are They elaborate,
they provide more information, they show that you read and research. VALUABLE

@karlfiltness But if they’re only
links to your own content, it may look dodgy. Credit others too. Links to relevant own content are great. This is important to keep people in the limbo of your domain

THE END My beautiful friend
@karlfiltness 7

@karlfiltness That’s why you can’t
end with a list. The last paragraph must boil downeverything you want to say. It has to be a definitive end.

@karlfiltness Wrap it up and
end on a And remember: No cheesy pseudo questions to try to milk comments Be positive and leave the reader with a fuzzy feeling. high note! 𝄞

LENGTH How much is enough?
@karlfiltness 8

@karlfiltness this is Short and
snappy or long and thoughtful? TRICKY

@karlfiltness Scannability and readers are
great arguments towards shorter blog posts. However…

@karlfiltness …research shows that blog
posts with over get more shares. Much more. And the longer the post, the more traffic you’ll get from SEO because of a ton of keywords and link-backs. Tweet this Source: QuickSprout 1500 words

@karlfiltness The text has to
have meaning and it has to be relevant. All in all, the best length is the one that you feel most comfortable with – what fits your style & audience

CTA’sWhat should I do? @karlfiltness
9

@karlfiltness Your blog post must
have a meaning. A validation to exist. It has to be after something. A blog without a CTAis a waste It is the staple of inbound and permission marketing.

@karlfiltness Some of CTA’s most
famous Academy Award winning quotes are: add sharability with “Buy now” “Read more” “Sign me up” “Order today” “Download now” Tweet this , Also a CTA

The adolescent life @karlfiltness PRESS
ENTER? 10

@karlfiltness After creating the luscious
piece of art that has become your newfound , stop and read it again. Is it interesting? Is this something that you would read? Would you share it, if it wasn’t your baby? Be honest with yourself:

@karlfiltness IF YOU STILL SAY
YES, LET YOUR CHILD LEAVE THE NEST PRESS ENTER

@karlfiltness Be kind on yourself.
Practice makes perfect blogging is tough Remember

Spread the word @karlfiltness EPILOGUE
Bonus tip

@karlfiltness After the hard work,
be proud!Share the masterpiece Share it on Twitter, LinkedIn and Facebook.

@karlfiltness DID YOU FIND THIS
USEFUL? THEN AND HELP OTHERS BECOME KILLER BLOGGERS PRESS SHARE questions?TweetMe oraddacomment