Blogging isn’t as easy at it seems. Especially if you do it for your company. With this guide, you will become a killer corporate blogger in no time. The guide includes the 10 most important things that you should consider when you start to transform your expertise in to a blog post. The list consists tips on 1. The topic 2. The different blog post types 3. The headline 4. The first paragraph 5. The body 6. Links 7. The end 8. The length 9. The CTA’s 10. The publishing Plus a reminder to share your blog post. Dig in a learn how to create a brilliant blog post so that you can shine. Once you know what you are doing, it isn’t that hard. Enjoy. (And if you do, please share this Slideshare.)

1. KILLER
Become a
corporate blogger
@karlfiltness

2. @karlfiltness
But wait
am I reading this?
WHY

3. Probably because your boss
you to blog
“asked”
@karlfiltness

4. Or you might just want to show the world how
awesomeyou are
@karlfiltness

5. Whatever the reason,
blogging
is a vital part of modern marketing
@karlfiltness

6. 15 blog posts
1200 new leads
Brands that create
per month average
per monthTweet
this
Click here for more stats
@karlfiltness

7. @karlfiltness
IF YOU WANT TO BECOME A BETTER BLOGGER, HERE ARE
TO CONSIDER
10 things

8. TOPICThe starting point
@karlfiltness
1

9. @karlfiltness
Write about topics that you are an
expert oR you are interested in.
If you don’t know what to write about,
ask marketing. If they don’t know, be scared.
BE VERY SCARED!

10. Focus on onE
If you are writing about how to improve SEO,
don’t mix tips about improving CRO.
TOPICper blog posT
@karlfiltness

11. @karlfiltness
Ask yourself these questions:
Pick one person you are writing to.
Who am I targeting?
Why will they love this?
Why would they share it?

12. TYPESThe style
@karlfiltness
2

13. @karlfiltness
Try these easy approaches:
How to…
Personal blog
6 tips… (listpost)
Trip/conference report

14. @karlfiltness
Are you a
Irony
Satire
Screw-ups
Storytelling
Opinion leader
Blogging Rockstar?
Try something harder:

15. @karlfiltness
Want your post to get
11,1 % of blog posts that are
shared over a 1000 times
are list posts
shared?
Tweet
this
Source: OkDork

16. HEADLINE
To click or not to click
@karlfiltness
3

17. @karlfiltness
The headline determines if anyone
will click and open the blog post
It’s really important!

18. @karlfiltness
people will read your headline.
8/10
2/10will read the rest of what you wrote.
Tweet
this
Source: CopyBlogger

19. The blog post has to be about the
It guides your writing process.
When it’s a wrap, read it through and see
if something better has emerged.
headlineStart with the headline, end with the headline
@karlfiltness

20. FIRST
PARAGRAPH
Should I stay or should I go?
@karlfiltness
4

21. @karlfiltness
Now someone has clicked on your masterpiece.
The first couple of lines are crucial.
This is the
Will the reader commit and continue reading?
It is the first impression – it has to pack a punch.
moment of truth

22. @karlfiltness
Use a
include an interesting fact,
BOLD STATEMENT,
make an offer that cannot be refused.

23. BODYThe bread and butter
@karlfiltness
5

24. @karlfiltness
On the average Web page,
users have time to read
only 20-28 % of the words
Scannability is a must!
Tweet
this
Source: NNGroup

25. @karlfiltness
• Use lists
• Bold keypoints
• Add a picture
Use subheads
break down the content to snackable portions
The reader will know what lies ahead and they can
look for something interesting to start reading.

26. @karlfiltness
If you start to write extremely long sentences and paragraphs, reading the text of a
tiny screen is very hard and it is difficult to focus on what you really want to say,
because so much is going on and this doesn’t provide a good experience, thus the
reader will get bored and stop reading your complex and rambling text, so it is highly
recommended to keep the sentences short and sweet for improved readability.
Keep sentences short!

27. @karlfiltness
Be interesting,
be yourself,
show your personality,
add emotion.
Emotion = Attention

28. @karlfiltness
In an opinion post, you don’t have to cover every angle.
A blog post that makes everyone feel included is boring.
You probably should try to create conversation.
You shouldn't use conditional and it maybe smart
to try to avoid words like perhaps, try and maybe.
TAKE A STANCE!

29. @karlfiltness
Use them as an ongoing theme.
If you use hole-in-one in the first paragraph,
don’t end with a slam dunk.
PRO TIP: Consistent Metaphors
that’s a red card

30. LINKSLook! Whats over there?
@karlfiltness
6

31. @karlfiltness
Links are
They elaborate, they provide
more information, they show
that you read and research.
VALUABLE

32. @karlfiltness
But if they’re only links to your own content,
it may look dodgy. Credit others too.
Links to relevant own content are great.
This is important to keep people in the
limbo of your domain

33. THE END
My beautiful friend
@karlfiltness
7

34. @karlfiltness
That’s why you can’t end with a list.
The last paragraph must
boil downeverything you want to say.
It has to be a definitive end.

35. @karlfiltness
Wrap it up and end on a
And remember: No cheesy pseudo questions to try to milk comments
Be positive and leave the reader with a fuzzy feeling.
high note!
𝄞

36. LENGTH
How much is enough?
@karlfiltness
8

37. @karlfiltness
this is
Short and snappy or
long and thoughtful?
TRICKY

38. @karlfiltness
Scannability and readers
are great arguments towards shorter blog posts.
However…

39. @karlfiltness
…research shows that blog posts with over
get more shares. Much more.
And the longer the post, the more traffic you’ll get from SEO
because of a ton of keywords and link-backs.
Tweet
this
Source: QuickSprout
1500 words

40. @karlfiltness
The text has to have meaning and it has to be relevant.
All in all, the best length is the one that you feel
most comfortable with – what fits
your style & audience

41. CTA’sWhat should I do?
@karlfiltness
9

42. @karlfiltness
Your blog post must have a meaning.
A validation to exist.
It has to be after something.
A blog without a
CTAis a waste
It is the staple of inbound and permission marketing.

43. @karlfiltness
Some of CTA’s most famous Academy Award winning quotes are:
add sharability with
“Buy now”
“Read more”
“Sign me up”
“Order today”
“Download now”
Tweet
this , Also a CTA

44. The adolescent life
@karlfiltness
PRESS
ENTER?
10

45. @karlfiltness
After creating the luscious piece of art that has
become your newfound , stop and read it again.
Is it interesting?
Is this something that you would read?
Would you share it, if it wasn’t your baby?
Be honest with yourself:

46. @karlfiltness
IF YOU STILL SAY YES,
LET YOUR CHILD LEAVE THE NEST
PRESS ENTER

47. @karlfiltness
Be kind on yourself. Practice makes perfect
blogging is tough
Remember

48. Spread the word
@karlfiltness
EPILOGUE
Bonus
tip

49. @karlfiltness
After the hard work, be
proud!Share the masterpiece
Share it on Twitter, LinkedIn and Facebook.

50. @karlfiltness
DID YOU FIND THIS USEFUL? THEN
AND HELP OTHERS BECOME KILLER BLOGGERS
PRESS SHARE
questions?TweetMe
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