Karomi’s Brand Asset Management helps you maintain an access controlled central library of multilingual audio, video and images pertaining to brand, product, corporate or region.

1. Brand Asset Management
Go to Market Faster; Gain Competitive Edge
V 2.0.11.08.2014
Industry Vertical: FMCG & Personal Care

2. Your Challenges
1. Brand Assets scattered across multiple desktops (internal and external)
2. No control on usage- multiple versions scattered across agencies and internal stakeholders
3. Unable to search across the library- by brand, by campaign etc.- Valuable time is wasted
4. No idea on asset expiry (copyright related, brand ambassador related)
5. Prevent usage of expired assets
6. Challenges in Accessing and Communicating Branding guidelines
7. Challenges in sharing assets through email, CD and unsecured FTP/ 3rd party file share
8. Unorganized and time consuming approval process
9. No real time linkage with approved and available budgets
10. No reporting on asset usage

3. Karomi Brand Asset Management Solution
• With Karomi’s Brand Asset Management, get a
birds eye view of all brand assets related to your
brand/product/ category in one place
• Never miss out on leveraging your brand assets
• Save big on recreating assets
• Don’t lose precious time trying to locate key
assets
• Respond instantly to internal and external
customer requests
• Provide role based access to brand assets
• Prevent wrong versions from being circulated

4. Karomi Brand Asset Management- Features
• One touch file upload- Easily store all your images, brochures, promotional
videos, and other marketing collateral
• Upload multiple files in one go using batch upload via drag and drop
• Automatic Metadata Extraction while file upload- Captures all key information of
your files viz. date of creation, copyright info. Etc.
• Access Controlled Uploads- Prevent unauthorized users from cluttering vital
brand asset storage. Audit and approve uploads
• Upload & Store all file formats- JPG/JPEG, PNG, GIF, BMP, TIFF, TIF, AI, EPS, PSD,
MOV, AVI, FLV, MP4, WMV, MPG, MPEG, VOB, MKV, M4V, DOC, DOCX, XLS, XLSX,
PPT, PPTX, PDF, KEY, ZIP, RAR, INDD & RAW
• Receive files from external stakeholders viz. agencies, photographers etc. Provide
them with drop only access and protect unauthorized access. Avoid unsafe FTP/
3rd party download tools
Upload & Store

5. Karomi Brand Asset Management- Features
• Organize your files into folders or based on their purpose or category
• Similar natured assets can be grouped together for ease of recovery
• Editing of files is very easy. Simply check mark the files you wish to edit and
modify tags, properties and other meta data.
• Manage versions for every asset. Access control ensures the latest version alone
is accessible to stakeholders
• Link all related files to every asset that you save. These files can be stored
elsewhere but can be found quickly using the related files link
• Clean up duplicates- remove unwanted multiple duplicates of the same asset
• Archive old outdated media files
Collate & Organize

6. Karomi Brand Asset Management- Features
• Get instant results for your search
• Get intuitive suggestions based on keywords you enter (Google like search
prompting)
• Advanced Search using multiple filters/ fields viz. file size, type, color etc.
• Take a closer look at search results based on such criteria such as date published,
filename, date last modified, etc.
• Get instant previews for all types of files
• Zoom into PDF files without downloading them
Search & Retrieve

7. Karomi Brand Asset Management- Features
• Share files directly with all relevant stakeholders. Simple check enable the files to
be shared. Recipients will get email alerts
• Share Collections of assets- group assets based on commonality and share with
them with work groups
• Secure Share- through Karomi’s BAM, files are now safe and accessing them
requires password which can be time enabled
• Watermark your assets and prevent unauthorized use
• Notification centre keeps users informed of new additions to the asset library
Share & Collaborate

8. Karomi Brand Asset Management- Features
• Eliminates delay in campaign launch caused due to approval delays at multiple
levels- Review stage, downloading files from ftp etc.
• Brings in a structured way of communicating change requests
• Brings in control to ensure all stakeholders have approved assets/ campaigns
• Karomi’s custom Workflow ensures all necessary approvals are obtained before
communicating changes to the agency. This reduces change-modification cycle
• Online review mechanism eliminates file exchange through ftp/ dvd
Review & Approve

9. Karomi Brand Asset Management- Benefits

10. Karomi Technology
About Karomi Technology How is Karomi Unique

11. Clients
Select Clientele

12. Contact Karomi for More Information
Karomi Technology Pvt Ltd.
56, Tirumalai Pillai Road, T. Nagar,
Chennai - 600 017. India
Tel: +91-44-28345314- 17
sales@karomi.com | www.karomi.com