SlideShare a Scribd company logo
1 of 10
Presented By:- MD. KASHIF UR RAHMAN ANSARI. PGPBM (Retail Management) PRESENTATION ON DOVE. SOAP
 
Introduction ,[object Object],[object Object],[object Object],[object Object]
 
Dove soaps  Dove Body wash  Dove hand wash  Dove face care  Dove Tools  Dove hair care  Dove deodorant  Dove body lotions
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dove All Day Body Wash gives you soft, smooth skin all day so you can truly enjoy your shower and feel great in your skin throughout the day. Dove's special all-day formula contains hydrating emollients that sink into your skin to moisturize as it cleans so your skin  feels soft, smooth, and supple all day long.
Internal competitor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU

More Related Content

What's hot

Dove advertising strategy
Dove advertising strategyDove advertising strategy
Dove advertising strategyAparna Sharma
 
marketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HULmarketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HULAghna Shamsi
 
Project RepoRt on Mkt SegmeNtation Of Lux SoaP
Project RepoRt on Mkt SegmeNtation Of Lux SoaPProject RepoRt on Mkt SegmeNtation Of Lux SoaP
Project RepoRt on Mkt SegmeNtation Of Lux SoaPSonu Sah
 
Dove - Marketing Plan
Dove - Marketing PlanDove - Marketing Plan
Dove - Marketing PlanCarrine Aulia
 
Dove: evolution of a brand
Dove: evolution of a brand Dove: evolution of a brand
Dove: evolution of a brand Sameer Mathur
 
The evolution of Dove as a Brand
The evolution of Dove as a BrandThe evolution of Dove as a Brand
The evolution of Dove as a BrandRohan Bharaj
 
Lakme Absolute Brand Extension Analysis
Lakme Absolute Brand Extension AnalysisLakme Absolute Brand Extension Analysis
Lakme Absolute Brand Extension AnalysisSameer Mathur
 
Marketing and Advertising strategy of Fair & Lovely
Marketing and Advertising strategy of Fair & LovelyMarketing and Advertising strategy of Fair & Lovely
Marketing and Advertising strategy of Fair & LovelyRevathi Basara
 
Unilever's real beauty campaingn for dove
Unilever's real beauty campaingn for doveUnilever's real beauty campaingn for dove
Unilever's real beauty campaingn for dovem4mahe
 
Presentation marketing mgnt loreal
Presentation marketing mgnt lorealPresentation marketing mgnt loreal
Presentation marketing mgnt lorealmeghna
 
Segmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limitedSegmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limitedPankajSultane
 
Dove-consumer behaviour
Dove-consumer behaviourDove-consumer behaviour
Dove-consumer behaviourShambhvi Singh
 

What's hot (20)

Dove advertising strategy
Dove advertising strategyDove advertising strategy
Dove advertising strategy
 
Dove case study
Dove case studyDove case study
Dove case study
 
marketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HULmarketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HUL
 
Market Research On DOVE.
Market Research On DOVE.Market Research On DOVE.
Market Research On DOVE.
 
Dove
DoveDove
Dove
 
Project RepoRt on Mkt SegmeNtation Of Lux SoaP
Project RepoRt on Mkt SegmeNtation Of Lux SoaPProject RepoRt on Mkt SegmeNtation Of Lux SoaP
Project RepoRt on Mkt SegmeNtation Of Lux SoaP
 
Lifebuoy
LifebuoyLifebuoy
Lifebuoy
 
Dove - Marketing Plan
Dove - Marketing PlanDove - Marketing Plan
Dove - Marketing Plan
 
Dove - Industry Analysis
Dove - Industry AnalysisDove - Industry Analysis
Dove - Industry Analysis
 
Dove: evolution of a brand
Dove: evolution of a brand Dove: evolution of a brand
Dove: evolution of a brand
 
The evolution of Dove as a Brand
The evolution of Dove as a BrandThe evolution of Dove as a Brand
The evolution of Dove as a Brand
 
Fair and lovely
Fair and lovelyFair and lovely
Fair and lovely
 
Lakme Marketing Strategy
Lakme Marketing StrategyLakme Marketing Strategy
Lakme Marketing Strategy
 
Lakme Absolute Brand Extension Analysis
Lakme Absolute Brand Extension AnalysisLakme Absolute Brand Extension Analysis
Lakme Absolute Brand Extension Analysis
 
Marketing and Advertising strategy of Fair & Lovely
Marketing and Advertising strategy of Fair & LovelyMarketing and Advertising strategy of Fair & Lovely
Marketing and Advertising strategy of Fair & Lovely
 
Unilever's real beauty campaingn for dove
Unilever's real beauty campaingn for doveUnilever's real beauty campaingn for dove
Unilever's real beauty campaingn for dove
 
Presentation marketing mgnt loreal
Presentation marketing mgnt lorealPresentation marketing mgnt loreal
Presentation marketing mgnt loreal
 
Segmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limitedSegmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limited
 
Surf excel
Surf excelSurf excel
Surf excel
 
Dove-consumer behaviour
Dove-consumer behaviourDove-consumer behaviour
Dove-consumer behaviour
 

Similar to Dove Soap Introduction & History

Advertising : Dove Bath Soaps
Advertising : Dove Bath SoapsAdvertising : Dove Bath Soaps
Advertising : Dove Bath Soapsjennna
 
Product mix of hll
Product mix of hllProduct mix of hll
Product mix of hllsaikatdey
 
Marketing STP analysis
Marketing STP analysisMarketing STP analysis
Marketing STP analysisMashooque Ali
 
Top soap brands in India By ASHITA KISPOTTA
Top soap brands in India By ASHITA KISPOTTATop soap brands in India By ASHITA KISPOTTA
Top soap brands in India By ASHITA KISPOTTAAshita Kispotta
 
Hindustan Unilever & its marketing strategies
Hindustan Unilever & its marketing strategiesHindustan Unilever & its marketing strategies
Hindustan Unilever & its marketing strategiesJamila Bano
 
Market segmentation
Market segmentationMarket segmentation
Market segmentationstrayhyena
 
Hindustan uniliver ltd.
Hindustan uniliver ltd.Hindustan uniliver ltd.
Hindustan uniliver ltd.Chetan Nagare
 
All washed up: liquid soap reigns as cleanser of choice, while organic ingred...
All washed up: liquid soap reigns as cleanser of choice, while organic ingred...All washed up: liquid soap reigns as cleanser of choice, while organic ingred...
All washed up: liquid soap reigns as cleanser of choice, while organic ingred...amuckdesperado288
 
Nivea press release
Nivea   press releaseNivea   press release
Nivea press releaseKartik Verma
 
FLL UNILEVER_DIAN YUDICIA
FLL UNILEVER_DIAN YUDICIAFLL UNILEVER_DIAN YUDICIA
FLL UNILEVER_DIAN YUDICIADian Yudicia
 
Media Plan Of Dove
Media Plan Of DoveMedia Plan Of Dove
Media Plan Of Doveraaaiii
 
Media Plan Of Dove
Media Plan Of DoveMedia Plan Of Dove
Media Plan Of Doveraaaiii
 

Similar to Dove Soap Introduction & History (20)

Final copy
Final copyFinal copy
Final copy
 
Final copy
Final copyFinal copy
Final copy
 
Advertising : Dove Bath Soaps
Advertising : Dove Bath SoapsAdvertising : Dove Bath Soaps
Advertising : Dove Bath Soaps
 
Product mix of hll
Product mix of hllProduct mix of hll
Product mix of hll
 
Pbm phase 1
Pbm phase 1Pbm phase 1
Pbm phase 1
 
Marketing STP analysis
Marketing STP analysisMarketing STP analysis
Marketing STP analysis
 
Pbm final
Pbm finalPbm final
Pbm final
 
Top soap brands in India By ASHITA KISPOTTA
Top soap brands in India By ASHITA KISPOTTATop soap brands in India By ASHITA KISPOTTA
Top soap brands in India By ASHITA KISPOTTA
 
Hindustan Unilever & its marketing strategies
Hindustan Unilever & its marketing strategiesHindustan Unilever & its marketing strategies
Hindustan Unilever & its marketing strategies
 
Skin care products
Skin care  productsSkin care  products
Skin care products
 
Market segmentation
Market segmentationMarket segmentation
Market segmentation
 
Hindustan uniliver ltd.
Hindustan uniliver ltd.Hindustan uniliver ltd.
Hindustan uniliver ltd.
 
Hindustan unilever limited
Hindustan unilever limitedHindustan unilever limited
Hindustan unilever limited
 
All washed up: liquid soap reigns as cleanser of choice, while organic ingred...
All washed up: liquid soap reigns as cleanser of choice, while organic ingred...All washed up: liquid soap reigns as cleanser of choice, while organic ingred...
All washed up: liquid soap reigns as cleanser of choice, while organic ingred...
 
Unilever Case Study
Unilever Case StudyUnilever Case Study
Unilever Case Study
 
Unilever (HUL)
Unilever (HUL)Unilever (HUL)
Unilever (HUL)
 
Nivea press release
Nivea   press releaseNivea   press release
Nivea press release
 
FLL UNILEVER_DIAN YUDICIA
FLL UNILEVER_DIAN YUDICIAFLL UNILEVER_DIAN YUDICIA
FLL UNILEVER_DIAN YUDICIA
 
Media Plan Of Dove
Media Plan Of DoveMedia Plan Of Dove
Media Plan Of Dove
 
Media Plan Of Dove
Media Plan Of DoveMedia Plan Of Dove
Media Plan Of Dove
 

Dove Soap Introduction & History

  • 1. Presented By:- MD. KASHIF UR RAHMAN ANSARI. PGPBM (Retail Management) PRESENTATION ON DOVE. SOAP
  • 2.  
  • 3.
  • 4.  
  • 5. Dove soaps Dove Body wash Dove hand wash Dove face care Dove Tools Dove hair care Dove deodorant Dove body lotions
  • 6.
  • 7.
  • 8. Dove All Day Body Wash gives you soft, smooth skin all day so you can truly enjoy your shower and feel great in your skin throughout the day. Dove's special all-day formula contains hydrating emollients that sink into your skin to moisturize as it cleans so your skin feels soft, smooth, and supple all day long.
  • 9.