Kashif Mahbub

San Francisco Bay Area United States

Director Product Marketing at ThinkHR

Technology / Software / Internet

15 years of experience in product marketing, partner/channel development, demand generation and go-to-market strategy in B2B enterprise software and Cloud SaaS solutions. Product Marketing & Branding • Inbound and outbound marketing strategy, execution • Go-to-market planning, development and rollout including localization, licensing, pricing, docs • Top-tier analyst relations (Gartner, Forrester, IDC) • Industry thought leadership, public speaking • Tradeshows, conferences, corporate events Demand Generation • Integrated multichannel marketing programs • Lead generation and nurturing programs • Social media, content marketing, email campaigns, marketing analytics, KPI monitoring Sal...