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Hug october-inbound15-roundup


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A whistle stop tour of the new HubSpot products and features announced at INBOUND15, presented at Derby HUG

Published in: Marketing
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Hug october-inbound15-roundup

  1. 1. INBOUND15 INBOUND15 Announcements Recap & Discussion
  2. 2. INBOUND15 Key marketing launches
  3. 3. INBOUND15 ADS ADD-ON $100/month The easiest way to create, measure, and leverage ads for inbound marketing. Discussion point: How do you measure the ROI of your paid ads?
  4. 4. INBOUND15 REPORTING ADD-ON $200/month A centralised place to create multiple dashboards with custom reports for all your reporting needs. Discussion point: What metrics does your team need to report on regularly?
  5. 5. INBOUND15 PREDICTIVE LEAD SCORING ENTERPRISE ONLY A grade or score calculated based on historical data that shows how likely a contact is to close into a customer. Discussion point: How do your sales and marketing teams use lead scoring to prioritize their time and resources?
  6. 6. INBOUND15 HUBSPOT CONNECT A series of new integrations that bring data into one integrated platform, HubSpot. Discussion point: What integrations do you currently use with HubSpot?
  7. 7. INBOUND15 EASY INITIATIVE - EDITORS ALL CUSTOMERS A newly designed editing experience that includes the option to create content with an inline editor. Discussion point: What are some benefits of seeing a live preview of your site as you create content?
  8. 8. INBOUND15 EASY INITIATIVE - DASHBOARDS ALL CUSTOMERS Newly designed dashboards for landing pages and website that allow you to manage and analyse your pages. Discussion point: How is it helpful to separate the managing and creating experience within your website pages?
  9. 9. INBOUND15 EASY INITIATIVE – POST-PUBLISH PAGE DETAILS ALL CUSTOMERS Easily view how your individual landing, or website pages are performing in one screen and how each is contributing to your overall marketing objectives. Discussion point: How do you measure the performance of an individual page?
  10. 10. INBOUND15 EASY INITIATIVE - LISTS ALL CUSTOMERS A newly designed interface designed to facilitate the process of building lists and allows marketers to explore their data faster. Discussion point: How is it helpful to see a preview of your list as you build it?
  11. 11. INBOUND15 EASY INITIATIVE – CONTACT RECORD ALL CUSTOMERS The Contact Record in the Marketing Platform and CRM has been merged to provide a standard experience across both platforms. Discussion point: What new information in the contact record are you excited to see?
  12. 12. INBOUND15 EASY INITIATIVE -WORKFLOWS PROFESSIONAL AND ENTERPRISE You can now create your starting conditions, goals, and branching logic for your workflows without leaving the app. Discussion point: What are the benefits to staying within theWorkflow app when creating your starting conditions?
  13. 13. INBOUND15 SMART CONTENT INSIGHTS PROFESSIONAL AND ENTERPRISE CUSTOMERS A tool within the editors that provides insights about your contacts database to help you figure out where to add smart content. Discussion point: How does viewing data that tells you where to add smart content help you optimise your pages for different audiences?
  14. 14. INBOUND15 Key sales launches
  15. 15. INBOUND15 PROSPECTS EMAILS ALL CUSTOMERS The redesigned Prospects email shows companies who match your criteria, connections you have at those companies, and recent news stories about those companies. Discussion point: How can this email help your sales team prioritize who to reach out to?
  16. 16. INBOUND15 SIDEKICK CONNECTIONS SIDEKICK FOR BUSINESS CUSTOMERS Sidekick now surfaces connections between your network and the companies you are selling to that you never previously knew existed. Discussion point: How do you currently get introduced to a mutual connection?
  17. 17. INBOUND15 SEQUENCES SIDEKICK FOR BUSINESS CUSTOMERS Enroll a prospect to receive a sequence of templated emails right from inside Gmail or HubSpot CRM. Discussion point: What is your typical follow-up strategy for your prospects?
  18. 18. INBOUND15 SIDEKICK FOR BUSINESS + SALESFORCE SIDEKICK FOR BUSINESS CUSTOMERS Sidekick for Business users will now have full access to the Sidekick sidebar right inside Salesforce.This includes all of the current sidebar functionality, including the ability to make calls right from the sidebar. Discussion point: How does having easy access to this information make you more efficient?
  19. 19. INBOUND15 @MENTIONS ALL CUSTOMERS @mentions in HubSpot CRM allow you to mention a co-worker from any note space in the CRM.Your colleague will receive an email notifying them of the mention. Discussion point: What tools does your team use to collaborate on deals or tasks?
  20. 20. INBOUND15 GMAIL INTEGRATION ALL CUSTOMERS Gmail integration will allow HubSpot CRM users to pull their full history of interactions - including messages both sent and received - into HubSpot CRM automatically. Discussion point: When multiple people on your team are working with the same prospect, how do you know their current status?
  21. 21. INBOUND15 MULTIPLE DEAL PIPELINES ALL CUSTOMERS Multiple deal pipelines will make it possible for teams to set up separate pipelines for different divisions, teams, or products inside HubSpot CRM. Discussion point: Do you have different teams or divisions who track to different goals in your organization?
  22. 22. INBOUND15 Any Questions?