A whistle stop tour of the new HubSpot products and features announced at INBOUND15, presented at Derby HUG

1. INBOUND15
INBOUND15
Announcements Recap
& Discussion

2. INBOUND15
Key marketing
launches

3. INBOUND15
ADS ADD-ON
$100/month
The easiest way to create, measure, and
leverage ads for inbound marketing.
Discussion point:
How do you measure the ROI of your
paid ads?

4. INBOUND15
REPORTING ADD-ON
$200/month
A centralised place to create multiple
dashboards with custom reports for all your
reporting needs.
Discussion point:
What metrics does your team need to
report on regularly?

5. INBOUND15
PREDICTIVE LEAD SCORING
ENTERPRISE ONLY
A grade or score calculated based on
historical data that shows how likely a
contact is to close into a customer.
Discussion point:
How do your sales and marketing
teams use lead scoring to prioritize
their time and resources?

6. INBOUND15
HUBSPOT CONNECT
A series of new integrations that bring data
into one integrated platform, HubSpot.
Discussion point:
What integrations do you currently
use with HubSpot?

7. INBOUND15
EASY INITIATIVE - EDITORS
ALL CUSTOMERS
A newly designed editing experience that
includes the option to create content with
an inline editor.
Discussion point:
What are some benefits of seeing a
live preview of your site as you create
content?

8. INBOUND15
EASY INITIATIVE - DASHBOARDS
ALL CUSTOMERS
Newly designed dashboards for landing
pages and website that allow you to
manage and analyse your pages.
Discussion point:
How is it helpful to separate the
managing and creating experience
within your website pages?

9. INBOUND15
EASY INITIATIVE – POST-PUBLISH PAGE DETAILS
ALL CUSTOMERS
Easily view how your individual landing, or
website pages are performing in one
screen and how each is contributing to your
overall marketing objectives.
Discussion point:
How do you measure the performance
of an individual page?

10. INBOUND15
EASY INITIATIVE - LISTS
ALL CUSTOMERS
A newly designed interface designed to
facilitate the process of building lists and
allows marketers to explore their data
faster.
Discussion point:
How is it helpful to see a preview of
your list as you build it?

11. INBOUND15
EASY INITIATIVE – CONTACT RECORD
ALL CUSTOMERS
The Contact Record in the Marketing
Platform and CRM has been merged to
provide a standard experience across both
platforms.
Discussion point:
What new information in the contact
record are you excited to see?

12. INBOUND15
EASY INITIATIVE -WORKFLOWS
PROFESSIONAL AND ENTERPRISE
You can now create your starting
conditions, goals, and branching logic for
your workflows without leaving the app.
Discussion point:
What are the benefits to staying
within theWorkflow app when
creating your starting conditions?

13. INBOUND15
SMART CONTENT INSIGHTS
PROFESSIONAL AND ENTERPRISE
CUSTOMERS
A tool within the editors that provides
insights about your contacts database to
help you figure out where to add smart
content.
Discussion point:
How does viewing data that tells you
where to add smart content help you
optimise your pages for different
audiences?

14. INBOUND15
Key sales
launches

15. INBOUND15
PROSPECTS EMAILS
ALL CUSTOMERS
The redesigned Prospects email shows
companies who match your criteria,
connections you have at those companies,
and recent news stories about those
companies.
Discussion point:
How can this email help your sales
team prioritize who to reach out to?

16. INBOUND15
SIDEKICK CONNECTIONS
SIDEKICK FOR BUSINESS CUSTOMERS
Sidekick now surfaces connections
between your network and the companies
you are selling to that you never previously
knew existed.
Discussion point:
How do you currently get introduced
to a mutual connection?

17. INBOUND15
SEQUENCES
SIDEKICK FOR BUSINESS CUSTOMERS
Enroll a prospect to receive a sequence of
templated emails right from inside Gmail
or HubSpot CRM.
Discussion point:
What is your typical follow-up strategy
for your prospects?

18. INBOUND15
SIDEKICK FOR BUSINESS + SALESFORCE
SIDEKICK FOR BUSINESS CUSTOMERS
Sidekick for Business users will now have full
access to the Sidekick sidebar right inside
Salesforce.This includes all of the current
sidebar functionality, including the ability to
make calls right from the sidebar.
Discussion point:
How does having easy access to this
information make you more efficient?

19. INBOUND15
@MENTIONS
ALL CUSTOMERS
@mentions in HubSpot CRM allow you to
mention a co-worker from any note space
in the CRM.Your colleague will receive an
email notifying them of the mention.
Discussion point:
What tools does your team use to
collaborate on deals or tasks?

20. INBOUND15
GMAIL INTEGRATION
ALL CUSTOMERS
Gmail integration will allow HubSpot CRM
users to pull their full history of interactions
- including messages both sent and
received - into HubSpot CRM
automatically.
Discussion point:
When multiple people on your team are
working with the same prospect, how do
you know their current status?

21. INBOUND15
MULTIPLE DEAL PIPELINES
ALL CUSTOMERS
Multiple deal pipelines will make it possible
for teams to set up separate pipelines for
different divisions, teams, or products
inside HubSpot CRM.
Discussion point:
Do you have different teams or divisions
who track to different goals in your
organization?

22. INBOUND15
Any Questions?