This presentation was prepared for Centerville High School in Dayton, Ohio. It consists of what parents should know about their teens and social media.
Economics, Commerce and Trade Management: An International Journal (ECTIJ)
Social Media & Teens
1. Get Social with
Your Social Status
yoursocialstatus.com
Your Social Status
@YourSoclStatus
Your Social Status
Centerville High School 2012
Social Tech Soup
+ Kate Salyers
kate@YourSocialStatus.com
Kate Salyers
by Kate Salyers
Copyright 2012 Your Social Status.
All Rights Reserved. Owner, Your Social Status
2. About Me
Copyright 2012 Your Social Status. All Rights Reserved.
3. Reputation
“It takes many good deed
to build a good reputation
and only one bad one to
lose it.”
-Benjamin Franklin
Copyright 2012 Your Social Status. All Rights Reserved.
4. Social Media Stats
Copyright 2012 Your Social Status. All Rights Reserved.
5. Social Media Stats
•Sharing videos-
•30% of online students say they download and view
videos uploaded by other users at least once a week.
•9% say they upload videos of their own creation at
least weekly.
•22% say they have uploaded videos they created at
some point.
•Sharing photos-
•24% of online students say they post photos or artwork
created by others at least once a week.
•22% say they post photos or artwork of their own
creation at least that often.
Copyright 2012 Your Social Status. All Rights Reserved.
6. Social Media Stats
•Blogging.
•17% of online students say they add to blogs they’ve
created at least weekly;
•30% of students have their own blogs
•Creating content.
•33% said they were involved in online art and story-
sharing, either creating it or looking at others’ work.
Copyright 2012 Your Social Status. All Rights Reserved.
7. Teens & Social Media
Copyright 2012 Your Social Status. All Rights Reserved.
8. Teens & Social Media
Social networking sites are now a big
part of a teen’s day:
• 51% check the sites more than once
a day
• 22% check more than 10 times a
day
Copyright 2012 Your Social Status. All Rights Reserved.
9. Teens & Social Media
Parents have a lot to learn about their children’s social
networking behaviors:
• Just 4% say their children check social networking sites
more than 10 times a day (22% of teens do)
• 23% of parents say their children check more than once a
day (51% do)
• 12% of teens with Facebook or MySpace pages admit their
parents don’t even know about the account
• Just 16% of parents think their child has shared information
they would not normally share with the public (28% have)
Copyright 2012 Your Social Status. All Rights Reserved.
10. Teens & Social Media
Copyright 2012 Your Social Status. All Rights Reserved.
11. Teens & Social Media
There’s a Good Side to Social Networking
•The Internet is also helping teens support charities,
volunteer, be creative, and even study.
•Parents and children agree that the Internet is helping
their academic performance in school:
•75% of parents say the Internet helps their child’s
academic performance
•67% of teens say the Internet helps their academic
Copyright 2012 Your Social Status. All Rights Reserved.
12. Social Media Is Unavoidable
Daily News
On TV
Conversation
On-line & Off-line
Who’s Talking?
Social Media’s Influence
Copyright 2012 Your Social Status. All Rights Reserved.
13. Your Digital Reputation
What is a digital reputation?
Who does a digital reputation apply
to?
Why should I care?
Who else cares?
What should I look for?
How do I manage it?
How do I prevent it?
How do I maintain it?
Copyright 2012 Your Social Status. All Rights Reserved.
14. What Is A Digital Reputation
What Is A Digital Reputation?
How I See Me
How Others See Me
How I Want Others to See Me
Copyright 2012 Your Social Status. All Rights Reserved.
15. Who Does It Apply To?
Who Does A Digital Reputation Apply
To?
Everyone On-line & Off-line
Individuals
Companies
Copyright 2012 Your Social Status. All Rights Reserved.
16. Why Should I Care?
Why Should I Care?
Reflects Who You Are
Current Position
Future Position
Family & Friends
Facebook, Twitter, Google+,
Pinterest, LinkedIn & YouTube
What Weight Do They Each Hold with
Google, Bing and Yahoo
Copyright 2012 Your Social Status. All Rights Reserved.
17. Who Cares?
Who Cares?
You
Potential Employers
Current Employers
Family &Friends
Schools
College Admissions
Copyright 2012 Your Social Status. All Rights Reserved.
18. Who Cares?
Each year, Jobvite publishes the industry
barometer on how employers use social networks
to recruit.
•89% will recruit in social networks this year
•55% will spend more on social recruiting
•64% use 2 or more networks for recruiting
•78% expect increased competition for hires
Copyright 2012 Your Social Status. All Rights Reserved.
19. What Should I Look For?
What Should I Look For?
Photos
Videos
Posts
Groups
Brand Likes
Events
Private Information
Religious/Political Affiliation
Sites You Are Not Active On
Any Negative Associations
Copyright 2012 Your Social Status. All Rights Reserved.
20. How Do I Manage It?
How Do I Manage It?
Damage Control
Research
Correct
Respond
Keeping Profile Private
Become Friends with Boss and/or
Co-workers
Copyright 2012 Your Social Status. All Rights Reserved.
21. How Do I Prevent It?
Prevention
Google/Yahoo! Alerts
Monitor Blogs (Technorati)
RSS To Track Brands
When It Starts
Now
Facebook Timeline
Twitter
Pinterest
Copyright 2012 Your Social Status. All Rights Reserved.
22. How Do I Maintain It?
How Do I Maintain It?
Conduct Monthly Profile Audits
Google search name + review
Participate
Influence
Engage
Build A Network
Copyright 2012 Your Social Status. All Rights Reserved.
23. How Do I Get Involved?
Talk often about life in the digital world and what it
means to be a safe& smart user:remind kids that online
posts can last forever, and that potentially anyone can see
them. If they wouldn’t put something up in the hallway in
school, they shouldn’t post it on their pages.
• Get yourself an account: see for yourself how your kids’
online world works – it’ll be easier for you to understand what
they’re talking about.
• Make sure your kids set privacy settings: they aren’t
foolproof, but they’re important
• Set rules for what they can and can’t say, post, and play
online: the bottom line – posts with drugs, drinking, sexual
posing or activity will come back to haunt them. If they
wouldn’t say it to someone’s face, they shouldn’t post it.
Copyright 2012 Your Social Status. All Rights Reserved.
24. Get Social with
Your Social Status
yoursocialstatus.com
Your Social Status
@YourSoclStatus
Your Social Status
Centerville High School 2012
Social Tech Soup
+ Kate Salyers
kate@YourSocialStatus.com
Kate Salyers
by Kate Salyers
Copyright 2012 Your Social Status.
All Rights Reserved. Owner, Your Social Status