Be Social - Why We Need #SMM & Digital PR? The rules of sharing and developing information is changed… and it changes everyday! We can engage targeted conversations with different audiences instead of trying to share boring mass-monologues! New (and often unexpected!) influencers are around us and we can find and connect to them easily on the web! We are able to create and broadcast content to support, enpower and spread our messages out efficiently… measuring daily with conversations and data the success and the power of our strategy!
Be Social - Why We Need #SMM & Digital PR by Katia Anna Calabrò
1.
2. What’s Web 2.0? Wikipedia…
Web 2.0 is a concept that takes the network as a platform
for information sharing, interoperability, user-centered
design, and collaboration on the Internet or World Wide
Web. A Web 2.0 site allows users to interact and
collaborate with each other in a social media dialogue as
creators (prosumers) of user-generated content in a virtual
community, in contrast to websites where users
(consumers) are limited to the passive viewing of content
that was created for them. Examples of Web 2.0 include
social networking sites, blogs, wikis, video sharing
sites, hosted services, web applications, mashups and
folksonomies.
3. What’s Web 2.0? Listen to Mr
Tim Berners-Lee…
Web 2.0 suggests a new version of the World Wide Web, it does not
refer to an update to any technical specification, but rather to
cumulative changes in the ways software developers and end-users use
the Web. The World Wide Web inventor, Mr Tim Berners-Lee, describes
it “as s collaborative medium, a place where we [can] all meet and
read and write".
4. What does this mean for all of
us?
The rules of sharing and developing
information is changed… and it changes
everyday!
Every person can be protagonist in Web 2.0
age thanks to the Social Media and new
Technologies!
5. What does this mean for all of us?
New (and often unexpected!) influencers are around
us and we can find and connect to them easily
on the web!
We can influence other with just a few words, a
picture and a click… if we know how to do it and
why!
We can engage targeted conversations with
different audiences instead of trying to share
boring mass-monologues!
6. What does this mean for all of
us?
We are able to create and broadcast content
to support, enpower and spread our
messages out efficiently… measuring daily
with conversations and data the success and
the power of our strategy!
7. Understand people first…
On-line and off-line people have same
needs, feelings, pains.
We talk to people not to computers or
smartphone screens!
8. Understand people first…
- People want to be unique
- They want personal solutions
- They want you to let them feel special
but also……
9. … they need
identification, models, inspiration…
They are just waiting for you to build
your tribe: engage people in a community
that they can feel part of without being “just
one of many”.
10. Now understand the right
media to engage the right
people…
Social Media are a wide variety of platforms and
environments… don’t think to them as
one, each one can offer different
advantages, way to
communicate, audience, opportunities.
So choose the right one considering the
specific target audience!
11. Now understand the right media
to engage the right people…
Corporate website
Facebook
Twitter
Pinterest
Google+
YouTube
Corporate blog
Other (so many other!)
12. Now understand the right media
to engage the right people…
Be Social!!!!
You need to interact in more than one of the
social/digital platforms.
You need a social/digital strategy that
encompass all of your activities off-line and
on-line.
Being Social means being
consistent, trustable, avaliable.
13.
14. Build your digital strategy according to your
marketing plan…
Sales
Education
PR
Customer Care
Other…
Everything you planned to do off-line is ready to
take off on-line… fasten the seat belt and start
the conversation with your community using all of
your channels!
15.
16. With Social Media Marketing and Digital PR
you can speak to different target
audiences every day, 24/7!
You can feel, understand and measure data
in a way that was impossible a few years
ago!
24. Gold and Platinum Packs Campaign
Off-line:
Trade press releases
Sales People visiting Salons
Direct sales
25. What social media marketing and digital pr allow us
to do and give us back?
•Traffic to our corporate website
•Phone calls to our toll free hot line
•Viral buzz in topics of interest
•Influence as experts and market leaders
•Trustability
•Recognition
•Knowledge of our clients
•Knowledge of our competitors strategies
Users, followers, friends profile information
(age, job, location, preferences, reactions, number
of visits on certain post/new/picture, post sharing
etc..)
26. What social media marketing and digital pr allow
us to do and give us back?
Traffic to our corporate website
27. What social media marketing and digital pr allow us to
do and give us back?
Beauty Editors interacting as FANS in our social profiles
28. What social media marketing and digital pr allow us to
do and give us back?
Beauty Editors interacting as FANS in our social profiles
29. What social media marketing and digital pr allow us to
do and give us back?
Professionals inspiring other professional
30. What social media marketing and digital pr allow us to
do and give us back?
Professionals inspiring other professional and PR!
31. What social media marketing and digital pr allow us to
do and give us back?
Enpower our strategies and policies!
32. What social media marketing and digital pr allow us to
do and give us back?
Enpower our strategies and policies!
33. What social media marketing and digital pr allow us to
do and give us back?
Connecting to consumers on-line and off-line… with fun:
AperiShellac Tour Campaign!
34. What social media marketing and digital pr allow us to
do and give us back?
Spread our word out in the web and off-line supporting our
PR
