Final Presentation at my internship at Design Impact. Using my research findings and the social media audit of Design Impact, I made recommendation on how to improve its following on various social media channels. I also outline the best practices I discovered for social media.

1. DESIGN IMPACT
Social Media Study

2. YOUR MARKETING GRADE

3. BEST PRACTICE #1
Know that results is king and measure them!
End result: $$$ from custom workshops
Potential customers…
•
•
•
Share/Retweet
Comments
Direct Message
•
Follow
…on social media. Measure these too!

4. BEST PRACTICE #2
Listen to online conversations
Pick keywords, search, read, refine keywords
Key Word Ideas
•Key Internal People
•Competitors
•Industry trends/issues
•Publications/Events
•Partners/ advisors
•Influencers in the field
•Industry Jargon
•Relevant phrases

5. DESIGN IMPACT KEYWORDS
•#socialdesign
•#SOCENT
•#Socinn
•Social Design
Glossory
•Public Interest
Design
•Ramsey Ford
•Kate Hanisian

6. BEST PRACTICE #3
Create talk-able content
What interests our audience?
(Pick what’s relevant for your brand)
1.
2.
3.
4.
5.
Amusing
Useful
Engaging
Bizarre
Opportunities

7. WHAT’S TALKABLE TO YOU ON THIS PAGE?

8. BEST PRACTICE #4
Be social on social media
Ideas
•Comment on related
posts/ tweets
•Tag people/orgs
•Ask ???s that
encourage discussions
•Comment on
shared blog posts
•Talk about other
ppl/orgs too

9. BEST PRACTICE #5
Ask for help, but make it easy to help you
Ideas
•Ask for LIKES/ retweets
or shares
•Ask ppl to post/tweet
abt. DI w/ prewritten
content
•Ask for comments,
include a specific ??? to
comment on
•Include share/tweet
button 4 blog posts

10. BEST PRACTICE #6
Use Great Tools
Social Media Management
Simple Branding Solutions

11. RECOMMENDATIONS
Easy
Medium
1.Ask for LIKES &
Retweets
1.Take more pictures &
Tag ppl,orgs
2.Find great outside
content: Share,retweet it
2.Promote Social
Media to new
contacts w/ mobile
site
3.Ask questions that
encourage
discussion
Hard
1.Experiment with
content & measure
results w/ analytics