Are you an organization researching social media platforms? Are you wondering what Tumblr can do for you? This presentation will briefly discuss Tumblr's value, relevance, costs, resources, and more, focusing on Tumblr as an organizational tool for creating online communities and engagement.
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What Can Tumblr Do for You? A Presentation by Katrina Valenton
1. What can Tumblr
do for you?
Presentation by
Katrina Valenton
Seneca College, 2015
2. Customizability = Value
• Stories
• Photos
• GIFs
• TV Shows
• Links
• Quips
• Spotify Tracks
• mp3s
• Videos
• And more!
www.tumblr.com
3. Not too cool for school.
• Overrepresented by females over males
• Majority of Tumblr’s audience has no college or some
college education
• A large majority of Tumblr’s audience browse through
the site at school
www.alexa.com/siteinfo/tumblr.com
5. Tumblr is a community that’s active
at night and during the weekend.
• 42 % of all
activity on
Tumblr
happens from
5pm to 3am
• Saturday and
Sunday are the
most active
days
http://unionmetrics.tumblr.
com/post/55614818502/wh
ens-the-best-time-to-post-to-
tumblr-weve
https://www.tumblr.com/search/night
6. Tumblr is a relevant community.
Alexa Rank
Tumblr is ranked
#42 globally and
#19 in the
United States
Quantcast Rank
Tumblr is ranked
#34 in the United
States
http://www.alexa.com/siteinfo/tumblr.com https://www.quantcast.com/top-sites
www.tumblr.com
• A global social platform
• Supports different
communities, cultures and
languages
7. Google, meet Tumblr.
Tumblr, meet Google.
Individuals and
organizations can add
Google Analytics to their
blog’s theme for free…all
you need is a Google
Account!
https://www.tumblr.com/docs/en/google_analytics https://www.tumblr.com/business
Organizations can also take
advantage of Tumblr’s
analytics tools for brands
8. Tumblr can be an environment for
businesses and consumers to form
relationships with each other.
What is B2B and B2C?
Check out: http//smallbusiness.chron.com/b2b-b2c-mean-
56101.html
https://www.tumblr.com/search/b2b
https://www.tumblr.com/search/b2c
9. Converse Creating Communities.
“Converse has always
been a blank canvas for
culture”
http://industry.shortyawards.com/nominee/6th
_annual/i4/converse-music-
tumblr?category=tumblr_campaign
http://conversemusic.tumblr.com/
Converse Music =
Collaborations
Sharing Stories
Engagement
10. Tumblr > Costs
Tumblr is free to use for all
individuals and organization
Time developing your Tumblr blog
depends on your objectives
If creating your own content, there
may be additional external costs
creating videos, photos, etc.
Great content = greater possibility of
engagement on Tumblr
https://www.tumblr.com/business
11. Getting started on Tumblr? It’s
okay to ask for help.
• Tumblr’s Business Page
• Brand strategists available
• Resources for brands
including analytics and ad
specifications
www.tumblr.com/business
Introduction: Thank you for taking the time to view my presentation on Tumblr. My name is Katrina Valenton, I am currently a social media student at Seneca College and I will be showing (and mentioning in the notes section) why organizations should use this social media platform to create communities, the costs involved, an example of an organization that used Tumblr for a successful campaign and more! (Image from www.tumblr.com)
Tumblr’s Value Proposition: Tumblr gives users the opportunity to express their own ideas, interact with a greater audience and within an online community (and its also highly customizable to suit an organization or individual’s need. (Images from www.tumblr.com)
Demographics of Tumblr: A large majority of Tumblr’s audience browse through the site at school and have no college or some college education, suggesting that users are typically high school students or younger college or university students. (Charts from http://www.alexa.com/siteinfo/tumblr.com)
Why should organizations use Tumblr? The three “E’s”= Exposure, Engagement, Experimentation
Tumblr is a chance for organizations to create meaningful connections in the Tumblr community by interacting with those interested in the brand, the brand identity/culture, or campaigns/content that the brand curates. The potential for exposure is high for organizations depending on their strategies and who they plan on reaching out to, how and why. Organizations can also experiment in Tumblr, posting different types of content like videos, pictures, music, etc. and seeing which type increases engagement/popularity of the organization’s Tumblr account.
(Image from https://www.tumblr.com/business)
It’s optimal to post at night and during the weekend on Tumblr if you are an individual or organization looking for higher traffic and visibility. Schedule content outside of business hours.
(Image from https://www.tumblr.com/search/night)
42% of all activity on Tumblr happens from 5pm to 3am and Saturday and Sunday are the most active days.
(Stats from http://unionmetrics.tumblr.com/post/55614818502/whens-the-best-time-to-post-to-tumblr-weve)
Tumblr is a relevant community as it is a global social platform that supports different communities, cultures and languages (Tumblr is an international portal)
Alexa rank? (Tumblr’s estimated metrics)
Global rank: #42 (The rank is calculated using a combination of average daily visitors to this site and page views on this site over the past 3 months. The site with the highest combination of visitors and page views is ranked #1.)
United States rank: #19 (The rank by country is calculated using a combination of average daily visitors to the site and page views on the site from users from that country over the past month. The site with the highest combination of visitors and page views is ranked #1 in that country.) (http://www.alexa.com/siteinfo/tumblr.com)
Quantcast rank? (Based on the # of people in the United States who visit site within a month)
Tumblr is currently ranked #34 in the United States (https://www.quantcast.com/top-sites)
(Image from www.tumblr.com)
Individuals and organizations can add Google Analytics to their blog’s theme for free…all you need is a Google Account!
Organizations can also take advantage of Tumblr’s analytics tools for brands.
Analytics help organizations understand how often users visit their blog, where they are coming from and more.
(Image from https://www.tumblr.com/docs/en/google_analytics)
(Image from https://www.tumblr.com/business)
(Definition of B2B and B2C can be found at http://smallbusiness.chron.com/b2b-b2c-mean-56101.html)
(Image from https://www.tumblr.com/search/b2b)
(Image from www.tumblr.com/search/b2c)
Due to Tumblr’s flexibility and customizability, an organization or individual can use the platform to initiate both B2B (Business-to-Business) and B2C (Business-to-Consumer) relationships. (ex. Tumblr and another organization = B2B, organization and a teenaged Tumblr user = B2C)
(Image from http://industry.shortyawards.com/nominee/6th_annual/i4/converse-music-tumblr?category=tumblr_campaign)
(Image from http://conversemusic.tumblr.com/)
Converse is an example of an organization that has used this platform to further their objectives. The brand’s identity as a “blank canvas for culture” set the base for collaborations with Internet artists and Converse Music was born on Tumblr. Converse Music was a Finalist for Best Tumblr Campaign (Shorty Awards) and stayed true to their objective.
(Images from www.tumblr.com/business)
Tumblr is free to use for all individuals and organization
Time developing your Tumblr blog depends on your objectives
If creating your own content, there may be additional external costs creating videos, photos, etc.
Great content = greater possibility of engagement on Tumblr
Organizations may also spend more on sponsored days, video posts and other posts on Tumblr in order to increase visibility.
(Both images from https://www.tumblr.com/business)
www.tumblr.com/business is a great way for organizations to get started on Tumblr. Not only are brand strategists available for consultation, but there are many resources for brands including analytics and ad specifications.
Thank you for taking the time to explore my presentation! Want to connect? My Twitter handle is @katrinavalenton, my website is www.katrinavalenton.com and my SlideShare account is www.slideshare.net/KatrinaValenton.