經濟部中小企業處 自媒體的影響力

1. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
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轉載請註明

2. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
版權所有
轉載請註明
Kay Chen
陳展儀

3. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
版權所有
轉載請註明

4. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
版權所有
轉載請註明
成為一個營銷駭客
The end goal of every growth hackers is to
build a self-perpetuating marketing
machine that reaches millions by itself.
- Aaron Ginn

5. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
版權所有
轉載請註明
數位行銷
Ｄigital Marketing
行銷知識庫
Ｍarketing Knowledge
工具運用
Ｍarketing Tools
營銷駭客
Growth Hacker

6. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
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你不可不知的轉換漏斗
Traffic
流量
Leads
興趣客單
Ｍarketing Qualified Leads
有望客單
Sales Qualified Leads
消費客單
Remarketing Leads
再行銷
Loyal Customers
忠誠顧客

7. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
版權所有
轉載請註明
全渠道的數位行銷
需求確認
口碑評價
價格參考
資訊搜集
資訊評估
刺激需求
購買體驗
體驗分享
SocialSearch
Device

8. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
版權所有
轉載請註明
掌握工具邁向營銷駭客
Traffic
流量
Leads
興趣客單
Ｍarketing Qualified Leads
有望客單
Sales Qualified Leads
消費客單
Remarketing Leads
再行銷
Loyal Customers
忠誠顧客
需求確認
口碑評價
價格參考
資訊搜集
資訊評估
刺激需求
購買體驗
體驗分享
SocialSearch Device

9. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
版權所有
轉載請註明
SimilarWeb PRO 競網分析

10. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
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MOZ 搜尋經營

11. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
版權所有
轉載請註明
Socialbakers 社群經營

12. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
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ＭailChimp 會員關係維繫

13. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
版權所有
轉載請註明

14. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
版權所有
轉載請註明
打造自主營銷有機體
Traffic
流量
Leads
興趣客單
Ｍarketing Qualified Leads
有望客單
Sales Qualified Leads
消費客單
Remarketing Leads
再行銷
Loyal Customers
忠誠客戶
需求確認
口碑評價
價格參考
資訊搜集
資訊評估
刺激需求
購買體驗
體驗分享

15. Minimum
Cost,
Maximum
ROI,
Digital
Consulting
&
Solutions
Private
and
confidential
©
2009-­‐2015
本內容為MMdc
版權所有
轉載請註明