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What is
         Marketing?




Thursday, May 31, 2012
What is
         Marketing?




Thursday, May 31, 2012
What is
         Marketing?
                    Wikipedia -
      the management process
           responsible for
       identifying, anticipating
       and satisfying customer
       requirements profitably




Thursday, May 31, 2012
HUH?????
Thursday, May 31, 2012
Thursday, May 31, 2012
1) Identify your customers




Thursday, May 31, 2012
Thursday, May 31, 2012
2) Figure out what they want




Thursday, May 31, 2012
Thursday, May 31, 2012
3) Show them why you have it




Thursday, May 31, 2012
Thursday, May 31, 2012
4) Get them to buy it...from you!




Thursday, May 31, 2012
Thursday, May 31, 2012
Marketing is FUN
Thursday, May 31, 2012
Thursday, May 31, 2012
You Get to Be an Artist
Thursday, May 31, 2012
Thursday, May 31, 2012
You Get to Be a Scientist

Thursday, May 31, 2012
Thursday, May 31, 2012
And You Get to Be a Poet

Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Science of
                          Marketing




Thursday, May 31, 2012
The Science of
                          Marketing



                             ?
Thursday, May 31, 2012
The Science of
                          Marketing




Thursday, May 31, 2012
The Science of
                          Marketing
                         What price should I charge?




Thursday, May 31, 2012
The Science of
                                Marketing
                              What price should I charge?

                         How much money should I spend on ads?




Thursday, May 31, 2012
The Science of
                                Marketing
                              What price should I charge?

                         How much money should I spend on ads?

                              What do my customers want?




Thursday, May 31, 2012
The Science of
                                Marketing
                              What price should I charge?

                         How much money should I spend on ads?

                              What do my customers want?

                              Where should I put my store?




Thursday, May 31, 2012
The Science of
                                Marketing
                              What price should I charge?

                         How much money should I spend on ads?

                              What do my customers want?

                              Where should I put my store?

                                   Why am I better?




Thursday, May 31, 2012
The Science of
                          Marketing




Thursday, May 31, 2012
What Price?




Thursday, May 31, 2012
What Price?

                                 Number Sold
                         Price                 Income
                                   Guess
                          $1

                          $2

                          $3

                          $4


Thursday, May 31, 2012
The Poetry of Marketing
                  • Product names
                  • Slogans
                  • Words in the ad




Thursday, May 31, 2012
How to Write a Slogan
        five hot tips


Thursday, May 31, 2012
Ask What Your Customer Wants?




                                                         1
Thursday, May 31, 2012
Whatʼs Cool About You?




                                                  2
Thursday, May 31, 2012
Like a Haiku - Short and Sweet




                                                          3
Thursday, May 31, 2012
Use Action Words




                                            4
Thursday, May 31, 2012
Make it Special




                                           5
Thursday, May 31, 2012
Five Things Iʼd Do


Thursday, May 31, 2012
Talk to Your Customers




                                                  1
Thursday, May 31, 2012
Ask If The Price is Right?




                                                      2
Thursday, May 31, 2012
Start a Word of Mouth Tornado!




                                                          3
Thursday, May 31, 2012
Use Color




                                     4
Thursday, May 31, 2012
Have Fun!




                                     5
Thursday, May 31, 2012

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Marketing for 4th graders