21. Content is King
Your content must be:
•Relevant
•Unique
•Well written
Develop a content strategy
22. What Kind of Content?
•Product Descriptions
•About the Company
•About the People
•Contact Information
•About your Locations Served
•Blog Posts
•Guest Bloggers
•Videos
•Social Media Content
•AVOID DUPLICATE CONTENT
27. GOOD links are crucial for SEO
◦ From relevant sites
◦ From authoritative sites (PR)
◦ Not all at once
◦ Various keywords used for links
◦ Not all within one “network”
◦ Only from good directories
Usually not paid
Niche directories are better
◦ Don’t Link Spam!!!!!
28. Create Linkable Content
◦ Useful/entertaining information
Written
Video
Infographic
Buy/Ask
◦ Good directories
◦ Related businesses
◦ Customers
29.
30.
31.
32. Becoming more relevant as more mobile
Google Places
◦ www.google.com/mybusiness
Yahoo
◦ smallbusiness.yahoo.com/local-listings
Bing
◦ www.bingplaces.com
Yelp, Cortera,YellowPages,etc.
33. Fill out as much as possible
◦ Images help
Check often for reviews
◦ Respond
Update
◦ Hours
◦ Address
34. What?
◦ Pay per Impression
◦ Pay Per Click
Many Advanced options
Negative keywords
Extensions
Time/Day breaks
Where?
◦ On Search Engines
◦ On Social Media Sites
◦ Private sites/networks
35.
36. Don’t just jump in
◦ Who is your audience?
◦ Where are they in Social Media?
◦ What are your goals?
Develop a strategy
◦ Sales
◦ Brand Awareness
Link them together
37. Outsource?
Depends on you
◦ Time
◦ Money
◦ Personnel
If you do outsource
◦ Different companies/different tasks
◦ Check references
◦ Clear expectations
◦ Monitor work/results
If it’s too good to be true…
38. Google Analytics
Google Webmaster Tools
◦ http://www.youtube.com/GoogleWebmasterHelp
Bing/Yahoo Webmaster Tools
Moz.com
Searchengineland.com
Matt Cutts
Wordpress
39. Ken Shenkman
BulkCandyStore.com
235 N Jog Rd
West Palm Beach, Fl 33413
561-540-1600
ken@bulkcandystore.com
http://www.slideshare.net/kshenkman/online-
marketing-score-presentation-sept-2014