1. The Kenyan Real Estate market Online
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Contents
• The Property Market in Kenya
• Contribution to GDP
• What is selling ?

2. Kenyan Property Market..
Greed Vs Ambition ?
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GDP Key Contributors %
• Agriculture(Tea and Coffee) 25%
• Transport and Communication
27%
• Manufacturing 11%
• Real estate 10.8 %
• Education 6.7%
• Services 7%
• Construction 4%
• Public Admin 3.7%
• Electricity and water 2.6 %
• Kenya’s population 43M (Jul 2012) ,with an estimated 38M households ,
• On average Pop growth is 2% YoY
• Over 80% of Kenyans live in houses they don’t own
• Kenyans are paying highest rent in the world, with a moving Avg. of 25% YoY
increase
Reference : Tradingeconomics.com | Knbs | Hass consult

3. online market overview
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• 17M+ Internet users in Kenya
• OLX Kenya is currently the leading Property classifieds site With over 270,000 PVs And 30,000
Uvs per day controlling 72%, followed closely by Buyrent Kenya, Property Leo and Nsoko
properties (28 %) An Avg of 1700+ Ads per week and currently over 36,000+ live Listings (May
2013).
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0.5
1.0
1.5
2.0
2.5
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4.5
Houses -
Apartments
for Rent
Houses -
Apartments
for Sale
Housing Swap Land Office -
Commercial
Space
Parking Spots Paying Guest Rooms for
Rent - Shared
Shops for Rent
- Sale
Vacation
Rentals
Real Easte
week16
week17
week 18
week19
So What really sells ?
• Analyzing WoW liquidity and sourcing for content
• Benchmarking ourselves against leading countries
/sites