What's the point of getting traffic to your web properties if you're losing a high percentage of these visitors as they go through your sales process? Improving your website's sales process clickthrough rates by as little as 5% can improve your money-in-the-pocket by 50% Yes, large visitor counts are good for the ego. However, large numbers of buyers are even better for your ROI or ROE (return on effort)..

1. SEVEN Ways to Improve your
Sales Conversion Process
OR... How to increase your existing
website sales by (at least) 5%!
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com

2. 2. Find Out why you Lose Sales!
 Flowchart your existing process
 Insert Google Analytics into your site
 Identify the sales path to track
 Run a short campaign through PPC
 Identify where your prospects leave
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com

3. 3. Test - Run the Granny Test
 Ask your Granny to buy from PPC
 Watch where it works for her
 Watch where she gets lost in process
 Make changes to your process
 Make notes on your flowchart
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com

4. 4. Tweak - The 3 click test
 Three clicks to conversion (optimum)
 How many clicks do you now have?
 Reduce your ‘jump through hoops’
 Reduce clicks in sales process to 3
 Focus on fluidity and EASE of use
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com

5. 5. Tweak – Measure EASE of use
 Keep ONE signup process only
 Eliminate many ‘jump through hoops’
 Is your sales process linear ?
 Is your sales process ‘KISS’?
 Is your sales process honest?
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com

6. 6. Tweak – Measure small to BIG!
 For NEW clients small ($) is good
 For existing client big doesn’t matter
 Focus on small sales for new clients
 Upgrade (backend) to big sales later
 Focus on relationship building first
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com

7. 7. Tweak your sales processes
 Refer to flowchart notes
 Identify weak links in process
 Re-run short PPC campaign
 Re-run the Granny test again
 Repeat 2-6 until conversion is 5%
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com

8. 8. Repeat to continually improve
 Flowchart your existing process
 Insert Google Analytics into your site
 Identify the sales path to track
 Run a short campaign through PPC
 Identify where your prospects leave
Analyse – Test – Tweak – Analyse – Test - Tweak
www.desktopmarketingsystems.com
Kenneth Doyle www.desktopmarketingsystems.com