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Innovatie in de Sierteelt & het Businessmodel, door Marcel Claessen, 16 nov 2011

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'Caleidoscoop kerngroep Flowers'

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Innovatie in de Sierteelt & het Businessmodel, door Marcel Claessen, 16 nov 2011

  1. 1. <ul><li>FloraHolland </li></ul><ul><li>Marcel Claessen </li></ul><ul><li>Voorzitter kerngroep Flowers </li></ul><ul><li>KennisKring Amsterdam </li></ul><ul><li>16 november 2011 </li></ul>
  2. 2. Agenda <ul><li>FloraHolland </li></ul><ul><li>Greenport Aalsmeer </li></ul><ul><li>Amsterdam Economic Board </li></ul><ul><ul><li>Strategie en projecten Flowers </li></ul></ul>01-01-2008
  3. 3. <ul><li>FloraHolland </li></ul>
  4. 6. Tribune E/F Aalsmeer 2009
  5. 8. <ul><li>Greenport </li></ul>
  6. 9. Greenport
  7. 10. Greenport Nederland <ul><li>Grootste handels- en kenniscentrum ter wereld </li></ul><ul><li>Innovatieve en trendsettende keten </li></ul><ul><li>Exportwaarde tuinbouw € 14 miljard (siergewassen en voeding) </li></ul><ul><li>Exportwaarde siergewassen € 6,5 miljard </li></ul><ul><li>Bijdrage aan handelsoverschot van 20% </li></ul><ul><li>Werkgelegenheid (direct en indirect): 250.000 voltijdsbanen </li></ul>
  8. 11. Greenport Aalsmeer <ul><li>50.000 arbeidsplaatsen </li></ul><ul><li>500 ha productieareaal </li></ul><ul><li>680 groothandelsbedrijven </li></ul><ul><li>> € 3 miljard omzet </li></ul>
  9. 12. <ul><li>Amsterdam Economic </li></ul><ul><li>Board </li></ul><ul><li>Flowers & Food </li></ul><ul><li>Speerpunten </li></ul>
  10. 13. Veredeling <ul><li>Wereldmarktleider in veredeling </li></ul><ul><li>Productinnovaties: </li></ul><ul><ul><li>Noviteiten die de klant blijven verrassen </li></ul></ul><ul><ul><li>Rassen die minder water, licht en gewasbescherming nodig hebben </li></ul></ul><ul><ul><li>Rassen die langer houdbaar zijn / eenvoudiger te vervoeren zijn </li></ul></ul>
  11. 14. Productiviteit / toegevoegde waarde <ul><li>Automatische aanplant-, teelt-, snij-, sorteer- en distributiesystemen </li></ul><ul><li>Klimaattechnologie, meerlaagse teelt, LED verlichting </li></ul><ul><li>Onderscheidend vermogen, conceptontwikkeling, marketing </li></ul><ul><li>Collectieve promotie </li></ul>
  12. 15. Bereikbaarheid: Logistieke innovaties
  13. 16. Duurzaamheid <ul><li>Nieuwe energievormen (geothermie, aardwarmte, etc.) </li></ul><ul><li>Minder gebruik fossiele brandstoffen, energielevering door tuinbouw </li></ul><ul><li>Verminderen uitstoot (CO2, licht, water, gewasbescherming) </li></ul><ul><li>Bio based economy </li></ul>
  14. 17. <ul><li>Amsterdam Economic </li></ul><ul><li>Board </li></ul><ul><li>Flowers & Food </li></ul><ul><li>Projecten </li></ul>
  15. 18. Green Life Science Hub
  16. 19. Regionaal Kenniscentrum Flower Valley <ul><li>Verbinden (inter)nationale ontwikkelingen met lokaal ondernemerschap </li></ul><ul><li>Thema’s: Onderwijs & Arbeidsmarkt, Duurzaamheid, Kennis & Innovatie </li></ul><ul><li>Behoefte en kansen ondernemers centraal </li></ul><ul><li>Deelnemers oa WUR, InHolland, Syntens, KvK, Ontwikkelcentrum </li></ul><ul><li>Aandachtsvelden: biobased economy en sierteelt, inzet creatieve sector, gestapelde teelt, handel & logistiek </li></ul>

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