8 ways to get more website traffic using social media 2017 version
•Download as PPTX, PDF•
0 likes•450 views
An updated presentation on social media marketing presented by SCORE NYC at the 2017 NY NOW Tradeshow.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (14)
Similar to 8 ways to get more website traffic using social media 2017 version
Similar to 8 ways to get more website traffic using social media 2017 version (20)
Recently uploaded
Recently uploaded (20)
8 ways to get more website traffic using social media 2017 version
- 1. 8 Ways To Get More Website Traffic Using Social Media February 7th, 2016 Maurice Bretzfield Kenny Soto bretzfield@scorenyc.org soto@scorenyc.org SCORE NYC Resource Volunteer Digital Marketer SCORE NYC Certified Business Mentor Digital Marketing Evangilist
- 2. • SCORE is a 501(c)(3) nonprofit organization dedicated to the formation, growth and success of small businesses, it is also a Resource Partner with the SBA (United States Small Business Administration). • We are over 11,000+ volunteer members in 320+ Chapters located all across the nation. There are also 1,100 Cyber-Chapter Counselors from SCORE chapters across the Nation available for e-mail counseling. • The 65+ Men and Women of SCORE NYC Have Experience in Various Businesses, including Marketing, Sales, Startups and Business Plans. About Us
- 3. Let’s Get One Thing Straight… You Don’t Find Customers On The Internet THEY FIND YOU
- 4. Content & Distribution The World of Social Media Marketing
- 5. Your Website Is The Hub of YOUR Digital Marketing Machine It Is Where You Convert and Retain Customers It Is Your Most Valuable Marketing Asset
- 6. But, how do you get them to your website and have them return on a regular basis?
- 7. It’s All About Great Storytelling
- 8. Great Marketing & Advertising is All About GREAT Storytelling! YouTube: Gary Vaynerchuk at 99U “If Content is King, Then CONTEXT is GOD”
- 9. Other Experts Include Michael Stelzner Joe Pulizzi Robert Rose
- 10. SOCIAL MEDIA = STORYTELLING
- 11. 8 Ways To Get More Website Traffic Through Social Media 1. Do Your Research! 2. Set Up a System of Learning 3. Create Landing Pages 4. Create a Social Editorial Calendar 5. Influencer Marketing on Instagram 6. Engage With Customers Using Twitter Search 7. Create Exclusive Behind the Scenes Content For Snapchat 8. Make Facebook Advertising Your Fundamental Strategy
- 12. “The biggest change we’re seeing is the move towards people-centric marketing,” Focus On People #1 Do Your Research! Their NEEDS and DESIRES WHO are they? WHAT motivates them? WHERE are they? Know Your Customer
- 13. Each has different demographics. Each provides a different user experience. Ask “where are my customers and what do they expect from me on this platform?” Decide Wisely… • Limit The Number • Be Deliberate • Use Consistent Usernames • Use Consistent Look and Feel Which Social Platforms Should I Invest In? Revise
- 14. Which SM Networks Are Right For You? # of monthly users on social networks – from Statista* http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of- users/ / Facebook — 1.86 BILLION monthly users Pinterest — 100,000,000 Monthly Users Instagram —600,000,000 monthly users LinkedIn — 100,000,000 monthly users Twitter —320,000,000 monthly users Snapchat — 200,000,000 monthly users
- 15. https://contently.com/strategist/2016/09/12/7-social-media-stats/ 7 Stats (from 2016) that break common misconceptions: From Contently
- 23. Define Your Customer “People like us, do _____.” - Seth Godin Think about who you are going to build a relationship with.
- 24. Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. Searches on Google tend to correlate if not, directly match, searches on social media platforms. Long-Tail Keywords What are customers searching for?
- 25. Long-Tail Keywords YouTube: “longtail keyword research”
- 26. Long Tail Keywords – What They Are and How To Find Them Long-Tail Keywords
- 27. Use The Tools…
- 28. This research helps with User Intent Why are they searching for these keywords?
- 29. #2 Set Up a System of Learning The World of Social Media…Is Changing - Really, Really Fast www.socialmediaexaminer.com www.socialmediatoday.com www.searchengineland.com www.moz.com/blog www.techcrunch.com
- 30. Which SM Networks Are Right For You?
- 31. The World of Social Media…. Is Changing - Really, Really Fast
- 32. Pinterest Now Seeing 2 Billion Searches Per Month – How Pinterest Search Works http://www.socialmediatoday.com/social-networks/pinterest-now-seeing-2-billion- searches-month-how-pinterest-search-works What Pinterest learned in two years working on its search engine TechCrunch, June 10, 2016
- 33. HOW SNAPCHAT DEMOGRAPHICS ARE SURPRISINGLY SHIFTING IN 2016 [INFOGRAPHIC] - Read more at: http://mediakix.com/2016/06/snapchat-demographics- infographic-statistics/#gs.eX6WV7E Fun Fact!
- 34. Are people are now spending more time on Snapchat than Instagram? http://mediakix.com/2016/04/instagram-vs-snapchat-best-social-media- infographic/#gs.aJ6SbfM Studying the debate
- 36. Set a Budget Set Budgets and Adjust For Changes SBA Says That You Should Spend 7% to 8% of your gross sales on Marketing and Advertising…. Maybe 20%? New Product? Maybe 50% for period of product launch?
- 37. Your BIG Challenge Finding a balance between learning about SM updates and your customers.
- 38. #3 Create Landing Pages http://www.marketing360.com/internet-marketing- software/?ref=InternetMarketingAds&gclid=CjwKEAjwi9K4BRCQzq7d1c6A_XASJABue AO2tDSq2yHe4H7_7A2XGaxBIHGvqJMaoxP6CQyxFZfE1BoC2Gfw_wcB Create a Unique Landing Page With a Unique URL and a Unique “Call To Action” (CTA) For Each Piece Of Content Posted on SM
- 39. Landing Page On-Page SEO in 2016: The 8 Principles for Success - Whiteboard Friday Watch This!
- 40. According to Forrester Research, US consumers across all demographic groups used an average of 3.3 devices last year. Millennials used four devices on average. Gen Z??? Your Content Must Look Great Across ALL Devices
- 41. • Unlike Offline Marketing - Radio, TV, Print – The ROI of Digital Marketing can be measured precisely. • Each Social Media Service Provides Performance Metrics • Using Google Analytics (FREE) we can measure important elements of our marketing efforts, for example: Where are customers come from – Using UTM Parameters to track social traffic. Review Results Regularly On Google Analytics Google Analytics Academy
- 42. #4 Create a Social Editorial Calendar
- 43. How To Create a Social Editorial Calendar *Sample taken from Sprout Social
- 44. How To Create a Social Editorial Calendar
- 45. How To Create a Social Editorial Calendar
- 47. #5 Influencer Marketing on Instagram http://www.socialmediaexaminer.com/instagram-strategy-how-to-grow-a-loyal-following-with-instagram-with- nathan-chan/ Building relationships that are mutually beneficial!
- 48. What makes a good influencer? It isn’t just follower count… Both profiles can provide value!
- 49. Comments are the most important metric to measure on Instagram!
- 50. Negotiating a Deal What can you provide them in return for brand placement on their profile? ✓ Paying them ✓ Sharing audiences ✓ Creating content for them and vice versa ✓ Giving them free products/samples
- 51. Measuring Success Have a specific landing page Instagram influencers can use and have them use that link in their bio for the negotiated time period.
- 52. #6 Engage With Customers Using Twitter Search The greatest free tool for Twitter marketing: https://twitter.com/search
- 53. Twitter is a Cocktail party, and you stand out by listening first!
- 55. Focus on responding first, don’t start the conversations. No one will listen. People don’t go on Twitter to talk to brands, they go on Twitter to talk about events and personal news with friends and family. A great book to read...
- 56. #7 Exclusive Behind The Scenes Content For Snapchat Forward: Promote your Snapchat username on other social networks and at physical promotional materials/locations/events grow your audience before creating content.
- 57. For more ideas: http://www.socialmediaexaminer.com/8-snapchat-content-ideas-that-your-fans-will- love/ Question and answer, team meetings, guest snaps, weekly giveaways, and more: with “save the link” snaps!
- 58. “Brands are even starting to explore Snapchat as a marketing channel -- not because they can directly measure the ROI of Snapchat followers, but because they want to connect with customers the same way that those customers connect with their friends.” http://blog.drift.com/no-more-forms
- 59. Don’t forget to treat people like people first, and then like leads for your sales.
- 60. #8 Make Facebook Advertising Your Fundamental Channel
- 61. Today We Are All Empowered To Be Media Production & Distribution Companies - And You Must.
- 63. Resources Internet Advertising Bureau www.iab.net Advertising Age www.adage.com eMarketer www.emarketer.com Media Post www.mediapost.com Business Insider www.businessinsider.com/advertising Media Kix www.mediakix.com Social Media Examiner www.socialmediaexaminer. com
- 64. We Are Here To Help You Do you have a business question you need answered or a particular business challenge you’d like to discuss? Our Certified Business Mentors are here to help you.