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Optimizing SlideShare forTwitter
KEVIN BALDACCI	
  
Content Marketing Analyst for Salesforce’s Desk.com
@KevinBaldacci
Desk.com’s first SlideShare:
“50 Customer QuotesYou Need to
Hang InYour Office”
Over 200k views and still rising!!
How did we get so much traffic?
We optimized SlideShare so that
users can tweet the quote with
the click of the button!
By clicking the Twitter bird next ...
Using a bitly link embedded with the
tweet, viewers can become promoters of
our content when they share the quote
Using a ...
3 months later,
people are still
sharing links
embedded within our
SlideShare!
The virality of this
content has become
“SE...
We use this content strategy with
all of our SlideShares…
6k views 30k views 40k views
Allow me to give you a quick demonstration…
Click the bird to send
a tweet!
Here’s how you do it…
In 10 steps
Here’s how you do it…
In 10 steps
1. Build your deck…simple as that.
2. Make sure you provide an icon so users
understand they can tweet from SlideShare
2. Make sure you provide an icon so users
understand they can tweet from SlideShare
I like to use a Twitter bird.
Very str...
3. Upload your SlideShare FIRST!
3. Upload your SlideShare FIRST!
You need to upload the deck first so
that you have a link to put in your
tweet – this way...
4.Turn your SlideShare’s link into a bitly link
4.Turn your SlideShare’s link into a bitly link
To make your link look
more appealing, customize
the bitly link
5. Go to http://clicktotweet.com
5. Go to http://clicktotweet.com
Click here to
get there
6. Start making your“ClickToTweet”links
6. Start making your“ClickToTweet”links
Message, quote,
fact etc.
Specific hashtag
unique to your
SlideShare
Unique bitly
l...
6. Start making your“ClickToTweet”links
Generate your
ClickToTweet Link!
7. Archive a list of your“ClickToTweet”links
8. Using Adobe Acrobat, embed your
ClickTotweet links on the appropriate page
8. Using Adobe Acrobat, embed your
ClickTotweet links on the appropriate page
Open Adobe à Under the Tools tab click“Link...
9. Re-upload your deck with the
optimized tweets
10.Your SlideShare’s content is now
optimized to be shared throughTwitter!
Ideas of when to use SlideShare
optimized forTwitter
Quotes
Facts
Insights
“Why wait to be memorable?”
via Tony Robbins
“4...
There are other ways to build a Social Sharing Link…
http://twitter.com/intent/tweet?text=Do%20what%20you%20do
%20so%20well%20that%20they%20will%20want%20to%20see%20it
%20agai...
EASIER & FASTER=	
  
Upcoming SlideShare
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3 months later, people are Optimizing SlideShare for Twitter

55,818 views

Published on

3 months later,
people are still
sharing links
embedded within our
SlideShare!
The virality of this
content has become
“SELF-SUSTAINING”

Published in: Business, Technology
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