Optimizing SlideShare forTwitter

KEVIN BALDACCI Content Marketing
Analyst for Salesforce’s Desk.com @KevinBaldacci

Desk.com’s first SlideShare: “50 Customer
QuotesYou Need to Hang InYour Office”

Over 200k views and still
rising!!

How did we get so
much traffic?

We optimized SlideShare so that
users can tweet the quote with the click of the button! By clicking the Twitter bird next to Walt, users can tweet the quote straight from SlideShare

Using a bitly link embedded
with the tweet, viewers can become promoters of our content when they share the quote Using a unique hashtag, we can track who is talking about our SlideShare and also unite the network of viewers sharing our deck under one hashtag

3 months later, people are
still sharing links embedded within our SlideShare! The virality of this content has become “SELF-SUSTAINING”

We use this content strategy
with all of our SlideShares… 6k views 30k views 40k views

Allow me to give you
a quick demonstration…

Click the bird to send
a tweet!

Here’s how you do it…
In 10 steps

Here’s how you do it…
In 10 steps

1. Build your deck…simple as
that.

2. Make sure you provide
an icon so users understand they can tweet from SlideShare

2. Make sure you provide
an icon so users understand they can tweet from SlideShare I like to use a Twitter bird. Very straight forward and easy to understand for users.

3. Upload your SlideShare FIRST!

3. Upload your SlideShare FIRST!
You need to upload the deck first so that you have a link to put in your tweet – this way people who tweet your message, shares your SlideShare with their network.

4.Turn your SlideShare’s link into
a bitly link

4.Turn your SlideShare’s link into
a bitly link To make your link look more appealing, customize the bitly link

5. Go to http://clicktotweet.com

5. Go to http://clicktotweet.com Click
here to get there

6. Start making your“ClickToTweet”links

6. Start making your“ClickToTweet”links Message,
quote, fact etc. Specific hashtag unique to your SlideShare Unique bitly link

6. Start making your“ClickToTweet”links Generate
your ClickToTweet Link!

7. Archive a list of
your“ClickToTweet”links

8. Using Adobe Acrobat, embed
your ClickTotweet links on the appropriate page

8. Using Adobe Acrobat, embed
your ClickTotweet links on the appropriate page Open Adobe à Under the Tools tab click“Link”à Under Link Action click“Open a web page”à Embed your link à Click OK

9. Re-upload your deck with
the optimized tweets

10.Your SlideShare’s content is now
optimized to be shared throughTwitter!

Ideas of when to use
SlideShare optimized forTwitter Quotes Facts Insights “Why wait to be memorable?” via Tony Robbins “46% of online customers expect brands to provide customer service on Facebook” via Oracle Have a detailed crisis-management plan for your brand’s social media.

There are other ways to
build a Social Sharing Link…

http://twitter.com/intent/tweet?text=Do%20what%20you%20do %20so%20well%20that%20they%20will%20want%20to%20see%20it %20again%20and%20bring%20their%20friends%20-Walt%20Disney http://twitter.com/intent/tweet?text=TEXT %20TEXT%20TEXT%20BITLY
LINK

EASIER & FASTER=