GPJ Sports Sponsorship Capabilities Deck

GPJ SPORTS + 
SPONSORSHIP  
MARKETING
A legacy of success
INNOVATE // MOTIVATE // ACTIVATE

Copyright © 2015 All Rights Reserved. George P. Johnson. A Project: WorldWide Agency CONFIDENTIAL
2SPORTS SPONSORSHIP MARKETING Overview
OVERVIEW
GPJ Sports and Sponsorship Marketing delivers the smartest, boldest
ideas and seamlessly turns them into reality. We are equipped to lead all
aspects of your Sports and Sponsorship marketing programs, offering true
end-to-end solutions, from initial ideation and deal development through to
final installation and activation.
We engrain ourselves in your business, become an extension of your
brand, and deliver you world-class experiential programs.

OUR EXPERIENCE
SPORTS SPONSORSHIP MARKETING Our Experience
The sports and lifestyle marketing space is crowded and competitive.
Our extensive experience with the world’s most admired brands has
made us experts at supporting your local, national and global brand
strategy to ensure a clear, consistent and powerful message.
3

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GPJ has deep global sports experience and relationships across a variety of properties and industries.
THE COMPANY THAT WE KEEP

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Experience & Event Marketing Media Content Development
Global 3D Fabrication

& Environments
Shopper MarketingCreative/Advertising Agency
Creative/Advertising Agency Digital Interactive & Web Design Integrated Entertainment Marketing Deep Consumer Engagement
Do Better by Doing GoodIntegrated Advertising Agency
Through GPJ Sports and Sponsorship Marketing, you gain access to Project: WorldWide, an independent,
global network of complementary agencies with specialized services ready to optimize your program. We
have the industry’s deepest bench of engineers, strategists, craftsmen, and artists who inspire people to
participate and act.
SPECIALIZED RESOURCES

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With over 29 offices around the globe, we are where you need us to be!
OUR GLOBAL REACH
SPORTS SPONSORSHIP MARKETING Our Global Reach

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Strategic Vision Big ideas
Analytics-backed
End-to-end solutionsFlawless delivery ROI
THE VALUE
OF WORKING
WITH GPJ
SPORTS SPONSORSHIP MARKETING GPJ Value
Innovative technology

8SPORTS SPONSORSHIP MARKETING GPJ Connections
RFID Interactive displays
Sensory: lighting, textures,
sense
Gamification
TouchScope
Mobile GPJ Connect
CREATING
CONNECTIONS
THAT LAST

9SPORTS SPONSORSHIP MARKETING Leadership
A20 year industry veteran, Kevin Bartram is a leader with
deep experience in major sponsorship program
development, naming rights partnerships, cause- and
sustainability-themed programs and large-scale events for
prestigious brands.
Kevin’s strength in program development and partnership
creation, paired with our world-class production and
activation services, will continue to drive our legacy.
Save Mart Center 
Naming Rights
AT&T Park  San Jose 
Grand Prix
PG&E Giants 
Sponsorship
Sonoma Raceway 
Sustainable
Sponsorships
San Francisco Giants 
Green Programming
America’s Cup 
ONESF Program
Got Milk? 
Gravity Tour
Super Bowl 50 
Host Committee
LEADERSHIP
Ken Laurence
Executive Director,  
Client Services
Detroit
Kevin Bartram
SVP, Sports & Sponsorship Marketing

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As an extension of our long-standing experiential marketing history, GPJ
Sports and Sponsorship Marketing exists to bring brands to life in any form of
experiential platform.
For clients starting a new engagement, our services include:
Advanced strategic planning  
customized for each client
Sponsorship/property review and
assessment
Partnership development and
negotiation
Promotional campaign design
and implementation
New-venue experience and
engagement platforms
Naming rights and strategic
partner development
Technology partnerships
and applications
Business development platforms
SPORTS SPONSORSHIP MARKETING Sponsorship Consulting
SPONSORSHIP CONSULTING

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To create an unforgettable experience, you need to work faster, harder,
smarter. Our end-to-end in-house services make us the industry leader in
concepting and flawlessly executing high-impact, results-driven experiences.
Campaign and Experience Development:
SPORTS SPONSORSHIP MARKETING Brand Activation
Technology partnerships 
and programming
“Big idea” experience 
development
Digital programming, 
social media campaigns
Video
content
Sustainability-themed 
partnerships and programs
Community engagement
platforms
BRAND ACTIVATION

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Breed brand passion and action
Create customized experiences  
that amplify engagement
Be innovative and relevant
Understand what inspires, delights, and motivates your audience
MEASUREMENT AND VALUATION
Experiences can look great. Feel great. Seem great.

But data is how you ensure your experiences are achieving your goals and delivering value.
From partnership development to program management, our end-to-end solutions deliver
creative that drives emotional response and strategy that drives ROI.
SPORTS SPONSORSHIP MARKETING Measurement & Valuation

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EMERGING BRANDS
SPORTS SPONSORSHIP MARKETING Emerging Brands
We know how to make an impact; how to jump into the spotlight and announce to the
world, “It’s our time.” From our longstanding relationships with the world’s most indelible
brands to our partnerships with the next generation of leading businesses, we are ideally
suited to help guide emerging brands into the spotlight and onto sports and lifestyle
marketing success.
ﬁtbit

2000
Opening
Ceremony
2008
Opening and Closing
Ceremonies
Lenovo Pavilion
Coca Cola Hospitality
2010
Opening and Closing
Ceremonies
Coca Cola Hospitality
2002
GM Pavilion
2012
Cisco Pavilion
Chobani Team
USA Sponsorship
Campaign
Panasonic
2004
Samsung Torch
Relay
2014
Liberty Mutual
Insurance Team
USA Sponsorship
Launch
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OLYMPICS
SPORTS SPONSORSHIP MARKETING Olympics
We and our partners have had the honor of producing unforgettable moments at six Olympic Games, and at many more
international sporting and cultural events such as FIFAWorld Cups, Commonwealth Games, and World Expos. The
experiences we’ve created have engaged and delighted customers and guests around the world at PressActivations,
Hospitality Events, Brand Pavilions & Live Sites, Torch Relays, Ceremonies & Content, and Social & Digital development.

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ENTERTAINMENT AND LIFESTYLE EVENTS
Sports and entertainment are a natural pairing, and with long-time relationships with
producers and promoters such as Live Nation,Another Planet Entertainment, andAEG,
GPJ is uniquely positioned to develop partnerships on behalf of brand clients that reach
high-value audiences regionally, nationally, and globally.
SPORTS SPONSORSHIP MARKETING Entertainment & Lifestyle

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Supporting the communities we work in and causes we believe in an integral part of
who we are. We will proudly use our expertise to guide the development of your cause-
and sustainability-related programs that drive business and create change.
SOCIAL CAUSE AND SUSTAINABILITY
SPORTS SPONSORSHIP MARKETING Social Cause & Sustainability

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As the Super Bowl celebrates its 50th anniversary, we offer unique access to marketing and
sponsorship opportunities thanks to our strong personal and professional connections.
Whether your interest lies in being an official partner, integrating products, or producing a
hospitality event, we are the guides to connect your brand to sport’s largest stage.
SUPER BOWL 50 // SAN FRANCISCO
SPORTS SPONSORSHIP MARKETING Super Bowl 50

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THANK YOU
Contact:
Kevin Bartram
SVP, Sports & Sponsorship Marketing
415.608.3078
kevin.bartram@gpj.com
Duncan Miller
Business Development Manager
415.696.3142
duncan.miller@gpj.com

GPJ Sports Sponsorship Capabilities Deck

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