Discover how I generated $748,000 for K-1 Worldmax Grand Prix kickboxing in a single day.

1.  A Google Engage© agency
 a Google Analytics© Certified Professional
 a Facebook® Application Developer
An Internet Marketing Proposal Especially
Prepared for K-1 Global Holdings, Limited
On February 25, 2013
KEVIN JAMES
(818) 850-1034 Phone
Email: kevinjames@kjproweb.com
Notification of Proprietary Information or Business Confidential Information:
This proposal includes data that will not be disclosed outside of KJ Proweb, and will not
be duplicated, used, or disclosed in whole or in part, for any purpose other than client
evaluation purposes. However, KJ Proweb reserves the right to duplicate, use, or
replicate techniques, strategies or other proposal content to benefit other clients of
KJ Proweb.
Social Media
Marketing
Fan-base
Acquisition &
Growth
Global Search
Engine
Optimization
(SEO)
Online Branding
Reputation
Management

2. ©2013. KJ Proweb All rights reserved. K-1 World Grand Prix Final 2013 – Online Marketing Campaign. Confidential Document 1
02/25/2013
K-1 Global Holdings, Limited
Attention: Mike Kim, Chairman
Thank you for choosing to hire KJ Proweb® to manage the Internet marketing objectives of
K-1 Global Holdings, Limited, the world’s premier professional kick boxing promotion.
Proposal Summary
Shown below is an Internet marketing proposal designed to promote the upcoming event, the
K-1 World Grand Prix Final to be held on March 15th, 2013 in Zagreb, Croatia.
K-1 WGP Ad Campaign Description
Google Adwords
Your ads appear on the front page of Google with
prominent visibility
When people search on Google using keywords and key
phrases relevant to your company brand, product or
services, your ads appear next to or above the search
results. With Google Adwords®, you're reaching a target
audience that's already interested in exactly what you
company sells.
You attract customers and get measurable
results
When someone clicks on your ad, they land on a specific
landing page within your website. Upon visiting that page,
your customer is enticed to make a purchase.
Facebook Advertising
Reach unique target audiences in your choice of
geographic regions
Your ad is designed and promoted only to the target audience with
an interest in what your company sells. No other form of advertising
is more effective.
Scheduled Campaigns with Dynamic Conversion
Tracking Tools
When reaching to a worldwide audience, you ad will appear at
different times of the day or night based on the time of day when
visitor traffic is highest. Facebook offers a wide of conversion
tracking tools to help your marketing team measure results and ad
effectiveness.
Objective
Effectively reach worldwide fans of K-1 professional kick boxing, Muay Thai, and combat
sports in their native language with compelling search engine display ad content and
social media advertisement designed to draw audiences to the live PPV streaming
event. This is the primary objective.

3. ©2013. KJ Proweb All rights reserved. K-1 World Grand Prix Final 2013 – Online Marketing Campaign. Confidential Document 2
Additional Goals & Objectives
1. Global Reach – This ad campaign is designed to reach worldwide fans of K-1
professional kick boxing, Muay Thai, and combat sports. The goal is to draw them
to the live PPV streaming event.
2. Sustained Penetration – Repetitive advertising is a proven effective method of
building awareness, trust and repeat business in a highly competitive market.
a. Internet ads will appear on the right side bar of a prospect’s email
account and also front page of Google every day for approximately
three weeks. This is part of the Google’s Remarketing’ program.
b. Coupled with the Google Adwords® campaign, targeted Facebook ads
will also run on a daily basis.
c. Both ad/PR campaigns will run simultaneously until the day of the event,
March 15, 2013.
d. The goal of both the Google and Facebook ad/PR campaign is promote
the K-1 WGP Final, the return of Badr Hari, and what is perhaps the
retirement fight of Mirko Cro Cop.
3. Sell - Once on the PPV website, the audience will be exposed to ad content that
sells K-1 branded merchandise (t-shirts, ball caps, water bottles, etc.)
4. Retain - Offer a free “give away” to the first1000 paid subscribers. *The specific
give away item to be provided by K-1.
5. Capture – “Cookies” will be used to track unique site visitors and market to that
audience on a future date. To better understand cookies and remarketing visit
this site - http://support.google.com/adwords/answer/2454000?hl=en
Traffic Reporting and ROI
Through conversion tracking tools and a variety of reports, K-1 management will be able to
identify which ads are producing the best Return-On-Investment (ROI).
Data available in our reports includes; Instant, real-time web analytics, daily web traffic status,
site visitor movement within web pages, and Return On Investment (ROI) calculations. Within 24
hours after launching the online ad campaigns, K-1 can access to a wide range of reports.

4. ©2013. KJ Proweb All rights reserved. K-1 World Grand Prix Final 2013 – Online Marketing Campaign. Confidential Document 3
FACEBOOK AD CAMPAIGN DETAILS
Demographics – according to target audience numbers provided by Facebook, there are approximately
10.6 million Facebook users with a precise interest in K-1.
The ad will be visible to Facebook users in the following countries; USA, Canada, Morocco, Croatia, UK,
Australia, Canada, South Africa and Egypt. *Japan and Brazil to be included. This will expand the
audience reach.
Duration – the Facebook ad campaign will run for a 15 day period. The ad will appear every day to the
K-1 target audience up to the very day of the event. The ad content will draw K-1 fans to the PPV link
where the WGP event will be live-streamed.
 Project ROI – If .50% of the K-1 target audience (56,000 viewers) subscribe to the K-1 WGP
event and pay the $19.95 PPV fee, $1.172 million will be generated in a single day.
.
 Cost - $10,800.00

5. ©2013. KJ Proweb All rights reserved. K-1 World Grand Prix Final 2013 – Online Marketing Campaign. Confidential Document 4
YouTube Banner Ad Space – YouTube is a Google owned company.
The official K-1 YouTube account (previously controlled by FEG), has over 59 million viewers. Two million
new viewers were achieved between February 8
th
and February 22
nd
of 2013. Banner ad space can be
sold immediately to sponsors on a "cost-per-click" (CPC) basis.
Google Adwords & YouTube Monetized
 Google Adwords Campaign – targeted ads scheduled to run for 15 days, up to the day
of the event. Cost - $5,500.00
 YouTube Monetized – To set up the K-1 Youtube account to receive ad content from
corporate sponsors, participation in the Google Double-Click Program is required.
$499.00 Initial Account Setup Fee.

6. ©2013. KJ Proweb All rights reserved. K-1 World Grand Prix Final 2013 – Online Marketing Campaign. Confidential Document 5
Internet Ad/PR Campaign Services Ordered:
Product Name Description
Google Adwords Project Management
Ad Campaign Development, Implementation and Management 20 Day Term
Google Sponsored Links
Dedicated Account Manager
Geographic Targeting
Site Visitor Data Capture
Facebook Targeted PPC Management
Ad Content Development and Placement to a Target Audience of
10.6 million
YouTube Monetized
Strategic Account
Restructuring
Keyword/Keyphrase Research
Target Market Identification
Geographic Market
Coverage
Ad-Copy Generation
Initial Account Organization
Conversion Tracking and
Analytics Verification
Initial Bidding Strategy
Implemented
To set up the official K-1
Youtube account to receive
ad content from corporate
sponsors, participation in the
Google Double-Click Program
is required. $499.00 Initial
Account Set Fee.
Total Invoiced Amount: $16,399.00
You will receive an email confirmation immediately after making an invoice payment. You will be provided with
username and password access to the Client Project Administrative Panel to view the status of your ad campaign.
We gladly accept PayPal or electronic bankwire as forms of payment. If using PayPal, remit funds to recipient:
sales@kjproweb.com
Electronic Bank Wire Details
Account Holder: Kevin D. James
Name of Bank: Bank of America
Address of Bank: 3809 Culver Blvd.
City: Culver City, California 90232
Telephone: 800-432-1000
Account number: XXXXXXXXXXXXXX
Routing number: 121000358 (paper & electronic)
026009593 (wires)
Thank You,
Kevin James
(310) 425-6742