Comprehensive Marketing Strategy For Emirates Airline. ADV-420

1. Comprehensive Marketing Strategy
By Khalid Malik
Emirates Airline

2. • Raising brand and product awareness is the over arching goal to
increasing sales. Emirates achieves this well
• Sports, Billboards, Internet Ads. Spend roughly $700 million in ads and
sponsorships
Brand Recognition

3. • Focus on branding Emirates as a premium airline
• Target audience of middle-aged business professionals, most of which
are traveling on business
Key Branding Messages

4. • Facebook and Twitter are essential platforms to be active on
• Posting worthwhile media content, along with promos, ads, and
customer service assistance
• Facebook: 3-5 posts a week
Twitter: 10-15 posts a week
Social Media

5. • Emirates currently has an exceptional website
• Quick and simple to book flights and manage bookings
• Elegant presentation
Website

6. • The increasing popularity of smartphones has shifted the majority of
booking to online mediums
• Emirates mobile site and app are both simple and easy to use, with a
intuitive platform.
• ‘Contact us’ section could be easier to find however
Mobile

7. • Content Offers: Promos for signing up with E-mail
• Emirates has no blog but setting one up is crucial; bi-weekly posts can
greatly boost traffic. Ex: 4 Ways To Fly For Cheap
Inbound Marketing

8. • The second most important factor to increase web traffic
• A tad expensive, ($500-$5,000 per month) but essential in the digital age.
• Targeting key phrases, finding out what people search for on engines
will greatly aid SEO. Ex: “Middle East Flight”
Search Engine Optimization

9. • Key Performance Indicators can include revenue, passenger capacity,
and capital costs.
• An airlines main source of revenue is ticket sales, so all of these KPI’s are
reflections of the current satisfaction of customers, and current economic
trends
Metrics

10. • In summation, Emirates is obviously doing a great job marketing their
brand
• They experienced their 27th consecutive year of profitably. Profit
exceeded $1.5 billion in 2015
• Growing revenue and capital, capacity to market to highest level
Summary