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DEVELOPING KEY
PERFORMANCE INDICATORS
KIKI RIZKI NOVIANDI | MVP DATA PLATFORM
About Me
Microsoft Data Platform MVP Since 2006
Founder SQL Server Indonesia User Group Community
My Name : Kiki Rizki Noviandi
Milis : sqlserver-indo@yahoogroups.com
https://www.facebook.com/groups/sqlserverindonesia
http://www.kwad5.com
https://mvp.microsoft.com/en-us/PublicProfile/33869?fullName=Kiki%20Rizki%20Noviandi
AGENDA
•What are KPIs?
•Components of a KPI
•Creating a KPI using SSAS OLAP
•Showing report in SSRS
•KPI recommendations
What are KPIs?
4
• Example (could have been hand-drawn)
• Employee Sales with respect to a sales quota
What are KPIs?
• Key Performance Indicator – a measurement of an activity with respect to a
goal/baseline/standard
• Intent is to evaluate performance associated with the activity, across different business
entities (business dimensions)
• KPIs often have a visual component to render the measurement graphically
• Gross Profit Dollars (in itself) is not a KPI
• Gross Profit Dollars as a % of a Sales Goal might be a KPI
• KPIs need to be evaluated over time and then maybe re-assessed
• The goals/thresholds of a KPI can be data-driven (i.e. goals for 2006 for one product category
might differ in 2007)
5
Balanced Scorecoard
Balanced Scorecard (Kaplan and Norton)represents “holistic” approach to KPIs
Four perspectives:
6
• Sales with respect to goals
• Sales Trend over Prior Period
• Return % against a threshold
Financial
• Customer Evaluations/surveys (90% compliance on satisfaction)
Customer Perspective
• In Manufacturing, Damages/Shortages
• In software shops, Bug Rate, Churn Rate, etc.
Internal Business Process
• % of hours spent in training programs
Learning and Growth
Progressively difficult to validate data
Components of a KPI
7
Component Description
Overall Objective Evaluate product return dollars as a % of revenue, against a threshold % that varies by year and product
category
The Metric/measure itself Return Dollars / Revenue Dollars, as a %
The goal/threshold A table that stores threshold rates by year/category
Scoring method - Good score = Return % is below the threshold %
- “OK” or “warning” score = Return % is slightly above threshold % (maybe by half a % point)
- “Bad score means returns % is above threshold, and by more than half a % point
Graphical display (there can
be many)
Traffic lights (green=good, yellow=warning, red=bad)
Trend rule (optional) The change in returns % over the same time period a year ago (i.e. rate was 5.5% this quarter, 4.4% one
year ago, so % is up, which is not good)
Good trend - returns % is lower than LY
No trend – returns % is within two/tenths of a point of LY
Bad trend – returns % exceeds LY, and by more than two/tenths of a point
SSRS report with KPI function
KPI rules annotated
Additional
rules
SSRS report with KPI function
KPI rules annotated
Additional
rules
Rules for the KPI are “embedded” in the report.
Sort of like embedding logic in the UI/presentation layer, as opposed to the business layer
Let’s store a KPI in a central location
Link to video to recreate this report at
end of slide deck
Creating a KPI using SSAS OLAP
First, create necessary supporting calculations
- Employee Sales %
- Employee Sales % LY
(using ParallelPeriod)
- Point Change
between the two
Creating a KPI using SSAS OLAP
KPI Name
Measure to be
evaluated
Goal (could be
data-driven)
Default rendering
MDX to evaluate:
return 1, 0, -1
Optional trend and
logic (1, 0, -1)
Creating a KPI using SSAS Tabular
Can create KPIs using SSAS Tabular (example)
Using Excel to test KPIs
13
Showing report in SSRS
14
• SSRS report using the OLAP KPI
• SSRS does not show KPIs
graphically
• We need to render images
manually
Showing report in SSRS
15
• KPI Goal and Trend in OLAP Query designer
• Values are returned as 1, 0,-1 – does not render images graphically
Showing report in SSRS
1) Add images to project
2) Add image control into detail row
3) Set Image source to External and then supply
expression to use specific JPG based on KPI
internal numeric value
Same
approach for
KPI Trend
PPS: First KPI Scorecard
There’s quite a bit going on “under the hood”
PPS provides “filter link connections” to drive the data content based on user filter selections
PPS also provides a dashboard zone interface on top of SharePoint web parts, to simply web page
authoring
Filter Link Connection
Dashboard zone
web parts
We can also
filter on empty
rows
Creating KPI Manually
We can create dashboard scorecards with KPIs from SSAS, or we can create KPIs manually in PPS
Also note that scorecard shows the people who report to Amy (children in the Employee Hierarchy) in the columns axis, and dates
underneath CY 2007 in the rows axis
The Manual KPI will define a ratio between the reseller sales (the “actual value”) and the reseller sales quota (the “Target value”)
Manual KPI created in PPS,
Actual sales as a % of
Target Goal
PPS KPI Hotlink scorecard
Filter on Date Hierarchy
Screenshot shows Top 10 cities by Reseller sales for Q4 2007 (user clicked the Channel Revenue KPI and the date of Q4 FY 2007.
Screenshot shows Top 10 cities by Internet sales for Q4 2007 (user clicked the Internet Revenue KPI and the date of Q4 FY 2007.
Notice how the 2 charts have a background color that matches the KPI
We will create the charts first, and then the KPI scorecard, and then “link them together”)
Dashboard zone web parts
KPI recommendations
Try not to hardwire goals and thresholds
Store in tables instead (they can change over time)
KPIs are evaluated over time – logic can change
20
Question?
Thank You

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Developing (KPI) Key Performance Indicators

  • 1. DEVELOPING KEY PERFORMANCE INDICATORS KIKI RIZKI NOVIANDI | MVP DATA PLATFORM
  • 2. About Me Microsoft Data Platform MVP Since 2006 Founder SQL Server Indonesia User Group Community My Name : Kiki Rizki Noviandi Milis : sqlserver-indo@yahoogroups.com https://www.facebook.com/groups/sqlserverindonesia http://www.kwad5.com https://mvp.microsoft.com/en-us/PublicProfile/33869?fullName=Kiki%20Rizki%20Noviandi
  • 3. AGENDA •What are KPIs? •Components of a KPI •Creating a KPI using SSAS OLAP •Showing report in SSRS •KPI recommendations
  • 4. What are KPIs? 4 • Example (could have been hand-drawn) • Employee Sales with respect to a sales quota
  • 5. What are KPIs? • Key Performance Indicator – a measurement of an activity with respect to a goal/baseline/standard • Intent is to evaluate performance associated with the activity, across different business entities (business dimensions) • KPIs often have a visual component to render the measurement graphically • Gross Profit Dollars (in itself) is not a KPI • Gross Profit Dollars as a % of a Sales Goal might be a KPI • KPIs need to be evaluated over time and then maybe re-assessed • The goals/thresholds of a KPI can be data-driven (i.e. goals for 2006 for one product category might differ in 2007) 5
  • 6. Balanced Scorecoard Balanced Scorecard (Kaplan and Norton)represents “holistic” approach to KPIs Four perspectives: 6 • Sales with respect to goals • Sales Trend over Prior Period • Return % against a threshold Financial • Customer Evaluations/surveys (90% compliance on satisfaction) Customer Perspective • In Manufacturing, Damages/Shortages • In software shops, Bug Rate, Churn Rate, etc. Internal Business Process • % of hours spent in training programs Learning and Growth Progressively difficult to validate data
  • 7. Components of a KPI 7 Component Description Overall Objective Evaluate product return dollars as a % of revenue, against a threshold % that varies by year and product category The Metric/measure itself Return Dollars / Revenue Dollars, as a % The goal/threshold A table that stores threshold rates by year/category Scoring method - Good score = Return % is below the threshold % - “OK” or “warning” score = Return % is slightly above threshold % (maybe by half a % point) - “Bad score means returns % is above threshold, and by more than half a % point Graphical display (there can be many) Traffic lights (green=good, yellow=warning, red=bad) Trend rule (optional) The change in returns % over the same time period a year ago (i.e. rate was 5.5% this quarter, 4.4% one year ago, so % is up, which is not good) Good trend - returns % is lower than LY No trend – returns % is within two/tenths of a point of LY Bad trend – returns % exceeds LY, and by more than two/tenths of a point
  • 8. SSRS report with KPI function KPI rules annotated Additional rules
  • 9. SSRS report with KPI function KPI rules annotated Additional rules Rules for the KPI are “embedded” in the report. Sort of like embedding logic in the UI/presentation layer, as opposed to the business layer Let’s store a KPI in a central location Link to video to recreate this report at end of slide deck
  • 10. Creating a KPI using SSAS OLAP First, create necessary supporting calculations - Employee Sales % - Employee Sales % LY (using ParallelPeriod) - Point Change between the two
  • 11. Creating a KPI using SSAS OLAP KPI Name Measure to be evaluated Goal (could be data-driven) Default rendering MDX to evaluate: return 1, 0, -1 Optional trend and logic (1, 0, -1)
  • 12. Creating a KPI using SSAS Tabular Can create KPIs using SSAS Tabular (example)
  • 13. Using Excel to test KPIs 13
  • 14. Showing report in SSRS 14 • SSRS report using the OLAP KPI • SSRS does not show KPIs graphically • We need to render images manually
  • 15. Showing report in SSRS 15 • KPI Goal and Trend in OLAP Query designer • Values are returned as 1, 0,-1 – does not render images graphically
  • 16. Showing report in SSRS 1) Add images to project 2) Add image control into detail row 3) Set Image source to External and then supply expression to use specific JPG based on KPI internal numeric value Same approach for KPI Trend
  • 17. PPS: First KPI Scorecard There’s quite a bit going on “under the hood” PPS provides “filter link connections” to drive the data content based on user filter selections PPS also provides a dashboard zone interface on top of SharePoint web parts, to simply web page authoring Filter Link Connection Dashboard zone web parts We can also filter on empty rows
  • 18. Creating KPI Manually We can create dashboard scorecards with KPIs from SSAS, or we can create KPIs manually in PPS Also note that scorecard shows the people who report to Amy (children in the Employee Hierarchy) in the columns axis, and dates underneath CY 2007 in the rows axis The Manual KPI will define a ratio between the reseller sales (the “actual value”) and the reseller sales quota (the “Target value”) Manual KPI created in PPS, Actual sales as a % of Target Goal
  • 19. PPS KPI Hotlink scorecard Filter on Date Hierarchy Screenshot shows Top 10 cities by Reseller sales for Q4 2007 (user clicked the Channel Revenue KPI and the date of Q4 FY 2007. Screenshot shows Top 10 cities by Internet sales for Q4 2007 (user clicked the Internet Revenue KPI and the date of Q4 FY 2007. Notice how the 2 charts have a background color that matches the KPI We will create the charts first, and then the KPI scorecard, and then “link them together”) Dashboard zone web parts
  • 20. KPI recommendations Try not to hardwire goals and thresholds Store in tables instead (they can change over time) KPIs are evaluated over time – logic can change 20