Introduction to using storytelling as a planning tool, as well as a communication tool. Storytelling4 is an innovative, creative approach to planning and communicating your business strategy. Storytelling4 Entrepreneurs is the ultimate planning guide for today’s fast-paced, “no-time-to-read” business environment. Use storytelling to clarify your business strategy and creatively communicate it to others. www.storytelling4.com

1. Storytelling4 Planning & Communication
ProductCamp – Feb. 15, 2014
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3. product manager +15 yrs

4. responsibility without authority

5. relationships

6. motivation & success

7. plan

8. communication

9. shared.
inclusive.
engaging.
natural.
influential.
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10. customers/clients

11. employees

12. partners/investors

13. 13

14. Awkward Intros
What is your name?
What does your company do?
What is your role in the company?
What do you enjoy about it?
What is your super power?
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15. 15

16. The Plot
a.k.a. TheValue Proposition
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17. 17

18. Your Business Equation
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19. The Allstate Equation
Handling the
details of the
inevitable home
and car accidents
that happen to
middle-class car
and home owners.
Car and home
owners don’t have
to worry when
accidents happen.
They are in good
hands.
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20. What is your
company and/or
product?
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21. 21

22. The Main Characters
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23. The Villain
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24. Personification Epitome
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25. 25

26. The Villagers
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27. Outline the Roles
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28. Allstate, again.
car and home owners
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29. 29

30. thanks!
info@storytelling4.com
www.storytelling4.com
@storytellingkim
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