Real estate agent marketing tools are often expensive, outdated and cumbersome; they also fail to provide the ability to reach a prospective buyer in a contextual or location based setting. Mobile wallet marketing should be an integral part of the real estate agent marketing tool box! Drop property listings directly into iPhone via Apple Passbook. Add geofencing (GPS based from phone) notifications, iBeacons for proximity at open houses or on property tours, and push notifications to update prospects and selling agents in real time with property listing status. For instance, if a price reduction occurs, update the property listing pass and push the notification to iPhone - Apple Passbook users - and Google Wallet users. Or notify interested parties when an offer is received and encourage other offers directly from the mobile phone installation. When a property goes out of inventory, update the property listing pass with a similar home in a comparable neighborhood or convert the pass to a 'business card' for the agency or REALTOR® listing the property. Drop listings into phones via search and social posts; use email campaigns or SMS marketing blasts to install. Apple Passbook comes with a QR code reader that makes adding a pass a simple, two click process. Customer referrals are viral with the pass, via text, email or AirDrop on iPhone.

1. Location! Location! Location!
Real Estate Agent Marketing Tools

2. Real Estate Agent Marketing Tools
What Worked Then And What To Use Now
REALTORS® have always
used marketing tools to
create a relationship with
prospects and encourage
them to become long term
customers and to refer
others.
We call this marketing lead
generation.
Lead generation for agents
and brokers has
traditionally been
accomplished using costly
tools that only provided
decent results. One factor
that has been impossible to
overcome in previous
marketing tools is
reaching a prospect at a
specific location.
This specialized set of
tools has not been
limited to real estate
brokers and agents but
over time many of these
tools have been adapted
to work with those listing
and selling properties.

3. TYPE OF MARKETING
Direct mail postcards
Newspaper Advertising
Magazine & Periodical Inserts
Neighborhood Flyers
Local TV Advertising
Existing customer referrals
Lead Generation Methods
Tried And True, Oldies But Goodies…
Postcards
Great option THEN
Today = expensive
compared to more
modern methods.

4. TYPE OF MARKETING
Direct mail postcards
Newspaper Advertising
Magazine & Periodical Inserts
Neighborhood Flyers
Local TV Advertising
Existing customer referrals
Lead Generation Methods
Tried And True, Oldies But Goodies…
Print Ads
Still work today
Not enough on its own
to stay in constant
contact with prospects

5. TYPE OF MARKETING
Direct mail postcards
Newspaper Advertising
Magazine & Periodical Inserts
Neighborhood Flyers
Local TV Advertising
Existing customer referrals
Lead Generation Methods
Tried And True, Oldies But Goodies…
Most Effective
Referrals are awesome!
Referrals and
favorable reviews are
still fantastic!

6. Keeping Up With Technology
REFERRALS
HEY! IT’S THE
INTERNET
WHOA! MOBILE
JUST ARRIVED
PERSONAL
CONTACT
PHONE/MAIL
LEAD GEN
EMAIL
CAMPAIGNS
NOW WHAT?
Changes In Marketing

7. The Mobile Phone.
YOUR LOGO
LOADING
PLEASE WAIT
The Most Powerful Tool Today

8. It’s Just A Phone
LOCK
SCREEN
notifications
Retina
graphics
Live links on
back of pass
95% of passes
remain in
phone
Supported by
Apple & Google
Highly
customizable
What’s So Great?

9. What Can This Do For Me?
Mobile wallet marketing is a REALLY simple concept:
Drop property listings DIRECTLY into smartphones. Stay in
contact with prospects; make it easy to get referrals.
WHAT IT DOES:
Increase
engagement
Easy set up Usage stats
Communicate
in real time
2 Click
shares
Mobile Wallet Marketing Tools

10. Communicate With Prospects In Real Time
Update prospects and
seller agents any time with
new information.
COMMUNICATE
Listings look AMAZING on
retina display!
GORGEOUS
Pertinent information at
their fingertips with just
two clicks.
LIVE LINKS ON BACK
Passbook managed by
Apple for the consumer.EASY TO USE
U
pdates
are
pushed
out in
real tim
e.FAST
DIRECT LINK TO
PROPERTY LISTING
Mobile Tools Mean Engagement

11. Simple Steps To Get Results
Drop listings into iPhone
Send updates as needed
Provide timely information
Direct communication
Convert to Information
Make referrals SUPER easy
GET THEIR
Attention
The Simple Steps

12. 5 Minutes To Create And Deploy A Property Listing Pass
Simple Admin

13. STEP BY STEP INSTRUCTIONS
Choose Property
Create New Listing from Template
Headline, 4 Lines of Front Text
Back Fields
Geofencing and iBeacon Notifications
Distribute
5 Minute Timeline
It Doesn't Get Much Easier
100%
ALWAYS IN SMARTPHONE
SIMPLE TO CREATE
EASY TO UPDATE

14. Easiest way to share
customer referrals EVER.
REFERRALS
How To Distribute To Potential Buyers
One Click Drop-In To Smartphone
Directly from Google,
Facebook, Pinterest, Twitter
and more
FROM SEARCH OR SOCIAL
Apple Passbook has QR
scanner integrated into app
QR CODE SCAN
Link directly to property
pass from email or text
EMAIL /SMS CAMPAIGN

15. Get More Info
Realtor.AtlasRewards.Net